Volkswagen’s beautiful film highlights mobility

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(Beautiful VW spot highlights mobility)

As we kick off a new year, and the automotive industry is entering one of the biggest revolutions in its category, Volkswagen’s electric car is here.

To formally introduce its new electric SUV ID.4, our friends at Johannes Leonardo launched a new film entitled “The Wheel” reflecting on the history and evolution of transportation with one clear message – history and progress isn’t made until it is made for everyone – a reminder that VW’s ID.4 represents true democratization of electric vehicles to the masses.

Using one of the oldest uses of motion in film – the Zoetropehe (praxinoscope, early projectors, and phenakistoscope) – as the storyteller of the history of transportation in culture, the cinematic layout of the film is representative of the “stages of man” — each phase growing gently in size and complexity to indicate an era of transportation and subsequent mass adoption.

The film uses animation techniques that harness sequences of hand-drawn illustrations, vintage photographs, and unique animations to both give the illusion and history of motion. All the devices were constructed from scratch in an effort to lend a crafted and genuine feel to the film, and is a nod to Volkswagen’s engineering.

Unlike other car brands, Volkswagen’s not using a pre-existing chassis and putting an electric motor in it, but created an entire new platform built from the ground up to deliver on affordable quality for everyone. Watch below:


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“Over the past year, Johannes Leonardo has truly tapped into the brave spirit of Volkswagen’s brand that is known for pushing up against the status quo by creating powerful and well executed films that break from convention.  The launch of “The Wheel” is no different. JL wanted to showcase big moments in automotive history to introduce another huge moment for the brand’s history,” a spokeswoman told Reel 360. 


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Volkwagen’s 90-second film, directed by Sam Brown of Imperial Woodpecker, will run on the brands social channels, while a 30-second cut down debuted this past weekend during Saturday’s NFL Wild Card Game and will air throughout January.

CREDITS:

CLIENT: Volkswagen Group of America

  • President and CEO: Scott Keogh
  • EVP, Sales & Marketing: Duncan Movassaghi
  • SVP, Marketing: Kimberley Gardiner
  • Director, Brand and Retail Content: Jennifer Clayton
  • Manager, Advertising: Chanel Barresi
  • Senior Specialist, Brand Advertising: Annabel Lyon
  • Specialist, Brand Advertising: Ladan Rafei

AGENCY: Johannes Leonardo

  • Chief Creative Officer: Jan Jacobs
  • Chief Creative Officer: Leo Premutico
  • Creative Director: Kevin Watkins
  • Creative Director: Jono Flannery
  • Copywriter: Patrick Wells
  • Art Director: Iwona Usakiewicz
  • Head of Production: Maria Perez
  • Executive Producer: Rebecca O’Neill
  • Executive Producer: Benton Roman
  • Associate Producer: Haley Harris
  • Business Affairs Manager: Joe Bringuier
  • Business Lead: Ben Muldrew
  • Account Director: Erandika Weerasinghe
  • Management Supervisor: Mal Gretz
  • Account Manager: Stephanie Loucas
  • Project Manager: Sarah Scardillo
  • Group Strategy Director: Mary Bakarich
  • Senior Strategist: Eileen Zhao
  • Product Information Specialist: Ryan Callahan
  • Design Director: Charles WatlingtonAssociate
  • Design: Director Olga Vladova
  • Designer: Evelyn Wu
  • Director, Business Affairs: Alesa Blanchard-Nelson

FILM PRODUCTION COMPANY: Imperial Woodpecker

  • Director: Sam Brown
  • Executive Producer:  Doug Halbert
  • Producer: Polly Ruskin
  • Director Of Photography: Sebastian Blenkov
  • Art Director:  Henry Boararos

EDIT:

  • Editor (Lead): Sam Ostrove
  • Assistant Editor: Nick Deliberto
  • Managing Partner: Carr Schilling
  • Executive Producer: Adam Becht
  • Producer: Michelle Dorsch

FINISH/VFX/ COLOR GRADE: Global Production Company The Mill

  • Executive Producer:  Chris Allen, Clairellen Wallin
  • Producer: Mia Saunders, Shannon Botts
  • Production Coordinator: Judit Jakli
  • Production Supervisor: Julia Paskert
  • Creative Director: Jorge Montiel, Wes
  • Shoot Supervisor: Wes
  • 2D Lead Artist: Gary Driver
  • 3D Lead Artist: Ben Blundell
  • 2D Artist: Thiago Dantas, Pete Atack, Kristian Reyes-Cabrera, Charles Dockerill, Ant Walsham, Didem Ergor, Fabien Coupez, Anne Trotman
  • 3D Artist:  Laurie Estampes, Joe Besagni
  • Finish Artist: Rich Watson, Holly McLean, Jeanette Eiternes
  • Design: David Rowley, Kevan Lee
  • Colorist: Seamus O’Keane, Thomas Mangham
  • Executive Producer: Color Charlie Morris
  • Color Producer: Evan Baur

AUDIO FINISHING: Lime Studios

  • Audio Mixer: Rohan Young
  • Sound Designer: Michael Anastasi
  • Executive Producer: Susie Boyajan

MUSIC HOUSE: Lightning Studios

Composer: Seth Olinsky

LICENSED MUSIC: Two Maps 

SOURCE: Johannes Leonardo

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