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Progressive’s Dr. Rick finally gives up fighting ‘Parentamorphosis’
  • REEL BOSTON

Progressive’s Dr. Rick finally gives up fighting ‘Parentamorphosis’

By Reel 360 Jul 24, 2026
Progressive is taking an unexpected turn with one of advertising's most beloved recurring characters. In the latest installment of its long-running Dr. Rick campaign from agenc...
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Havas Edge promotes Pam Caputo to EVP, Health Media
  • REEL MOVES/BOSTON

Havas Edge promotes Pam Caputo to EVP, Health Media

By Reel 360 Jul 6, 2026
Havas Edge has promoted Pam Caputo to Executive Vice President, Health Media, expanding her leadership role as the agency continues to grow its healthcare media practice. Ca...
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Arnold wins Discount Tire creative AOR assignment
  • REEL MOVES/BOSTON

Arnold wins Discount Tire creative AOR assignment

By Reel 360 Jun 8, 2026
Our friends at Arnold have been named the creative AOR for Discount Tire following a competitive review, adding one of the nation's largest tire retailers to its client roster....
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Full Contact wiggles into first-ever TV campaign for Gerber Childrenswear
  • REEL BOSTON

Full Contact wiggles into first-ever TV campaign for Gerber Childrenswear

By Reel 360 May 14, 2026
Full Contact has created the first-ever television campaign for Gerber Childrenswear, introducing a new platform called “Wiggle Room” centered on one painfully relatable pa...
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Progressive expands the Dr. Rick Universe with a Podcast Special
  • REEL BOSTON

Progressive expands the Dr. Rick Universe with a Podcast Special

By Reel 360 Mar 9, 2026
Call it the "DRU!" Progressive, in partnership with AOR Arnold, is expanding the world of Dr. Rick with You Are Not Your Parents: A Dr. Rick Podcast Special, a 15-minute long-f...
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It’s another snark attack in Passive Progressive sequel
  • REEL BOSTON

It’s another snark attack in Passive Progressive sequel

By Reel 360 Jan 13, 2026
Progressive is bringing back its “Passive Progressive” platform with a second round of snarky, character-driven spots that turn envy into comedy. Created by AOR Arnold W...
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Norwegian Cruise Line revives iconic tag with new platform
  • REEL BOSTON

Norwegian Cruise Line revives iconic tag with new platform

By Reel 360 Jan 12, 2026
Norwegian Cruise Line is charting a new course for its brand by looking back to one of its most recognizable ideas. The nearly 60-year-old cruise operator is unveiling a ref...
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Arnold promotes Sarah Taylor to Managing Director
  • REEL MOVES/BOSTON

Arnold promotes Sarah Taylor to Managing Director

By Reel 360 Oct 16, 2025
Arnold has elevated longtime client leader Sarah Taylor to Managing Director, a new role that formalizes her growing influence across the Boston-based agency. Taylor will conti...
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There’s a new Affleck in the Dunkin-verse—and it ain’t Ben
  • REEL BOSTON

There’s a new Affleck in the Dunkin-verse—and it ain’t Ben

By Colin Costello Sep 23, 2025
Move over, Batfleck. There’s a fresh Affleck grabbing screen time (and a coffee) at Dunkin’. Jen Affleck, the breakout from Hulu’s Secret Lives of Mormon Wives who went v...
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Progressive brings back “The Backup” campaign
  • REEL BOSTON

Progressive brings back “The Backup” campaign

By Reel 360 Aug 30, 2025
Progressive Insurance is doubling down on its NFL tie-in, rolling out season two of its “The Backup” campaign — proof that sometimes in football, and in life, you need a ...
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Dr. Rick returns to help homeowners resist ‘Parentamorphosis’
  • REEL BOSTON

Dr. Rick returns to help homeowners resist ‘Parentamorphosis’

By Reel 360 Aug 5, 2025
Progressive is back with its beloved Parenta-Life Coach, Dr. Rick, portrayed by actor Bill Glass,  in two new :30-second spots that continue his valiant (and often futile) ...
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Progressive tackles homeownership gap with short film
  • REEL BOSTON

Progressive tackles homeownership gap with short film

By Reel 360 Jun 17, 2025
Progressive Insurance, long known for its lighthearted spokespeople like Flo and Dr. Rick, is stepping into serious territory with a new short film and purpose-driven platform ...
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Progressive brings back the “Monster To-Do List”
  • REEL BOSTON

Progressive brings back the “Monster To-Do List”

By Reel 360 May 27, 2025
This summer, Progressive is back with a larger-than-life reminder for small business owners: getting a commercial auto insurance quote doesn’t have to be another monstrous ta...
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Movement acquires Newfangled Studios
  • REEL BUSINESS

Movement acquires Newfangled Studios

By Reel 360 May 27, 2025
In a move that signals a new chapter for independent social-first agencies, Movement has officially acquired Newfangled Studios, bringing together two pioneering forces in the ...
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Dr. Rick returns in hilariously cringe-worthy  Progressive spot
  • REEL BOSTON

Dr. Rick returns in hilariously cringe-worthy Progressive spot

By Reel 360 Mar 27, 2025
Dr. Rick, who has become a low-key cultural icon for Progressive, once again proves why he’s the first-time homeowner’s most relatable nightmare and unlikely hero. The camp...
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Dr. Rick is back to help young homeowners in new Progressive work
  • REEL BOSTON

Dr. Rick is back to help young homeowners in new Progressive work

By Reel 360 Jul 19, 2024
Progressive Insurance continues to entertain and educate young homeowners with their beloved "Parenta-life coach," Dr. Rick (played by Bill Glass), in two new 30-second spots t...
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ADP envisions a world with 25 hours in new campaign
  • REEL BOSTON

ADP envisions a world with 25 hours in new campaign

By Reel 360 Dec 7, 2023
ADP has joined forces with Arnold Worldwide for a creative collaboration aimed at reshaping perspectives on adapting to workplace changes. The brand campaign seeks to ...
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Batfleck teams up with Ice Spice in Dunkin’ ad
  • REEL BOSTON

Batfleck teams up with Ice Spice in Dunkin’ ad

By Reel 360 Sep 21, 2023
Sorry, Affleck. Some habits are hard to break. Former Batman, the best Batman, Ben Affleck, is back for his third Dunkin' appearance this year, and this time, he's joined by ...
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Progressive’s NFL campaign, Replay returns
  • REEL BOSTON

Progressive’s NFL campaign, Replay returns

By Reel 360 Sep 13, 2023
As football season kicks off with thrilling on-field action and off-field disputes, Progressive's NFL campaign, "Replay," makes a triumphant return to remind viewers that ther...
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Marissa Kelley returns as EVP of Strategy at Arnold
  • REEL MOVES/BOSTON

Marissa Kelley returns as EVP of Strategy at Arnold

By Reel 360 Aug 21, 2023
Arnold Worldwide has announced the return of Marissa Kelley as Executive Vice President of Strategy. Kelley's homecoming as a high-profile "boomerang hire" reflects Arnold's d...
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