Havas Edge has promoted Pam Caputo to Executive Vice President, Health Media, expanding her leadership role as the agency continues to grow its healthcare media practice.
Caputo previously served as Vice President of Health Media Hub, which she joined in 2023. In her new role, she will lead strategy, growth and advanced capabilities for Havas Edge’s Health Media practice, with a focus on performance-driven healthcare marketing and emerging AI-powered media and analytics solutions.
The promotion comes as demand continues to grow for more accountable, data-driven healthcare marketing across pharmaceutical, biotech and medical device brands.
“Pam brings a rare level of clarity and discipline to healthcare media,” said Steve Netzley, Global CEO of Edge Performance Network. “Too often in this category, media is not held to clear performance expectations. At Havas Edge, we believe every media investment should be accountable to a defined business outcome. Her promotion reflects the momentum of our Health Media practice and the growing demand from healthcare brands for partners who can deliver results at scale.”
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Havas Edge specializes in data-driven media, creative and customer acquisition strategies for health, tech, consumer, retail and financial brands. Under Caputo’s leadership, the Health Media Hub has grown quickly, delivering campaigns for pharmaceutical, biotech and medical device clients.
Her expanded role will include overseeing team growth and advancing AI-driven media and analytics capabilities designed to improve campaign performance and business outcomes.
Before joining Havas Edge, Caputo spent 15 years in media, focusing on pharmaceutical and healthcare marketing. Her experience includes work on brands that advanced standards of care, including Cologuard from Exact Sciences, Ayvakit for Gastrointestinal Stromal Tumor and Systemic Mastocytosis, Onzetra Xsail for Migraine and Tyrvaya for Dry Eye Disease.
She is known for an audience-first approach, focused on how patients, caregivers and healthcare professionals engage with media in their everyday lives. Her work has centered on building data-driven, omnichannel strategies designed to deliver measurable results.
“Pam and her team at Edge have been outstanding partners in working with some of our key global health clients,” said Dennis Urbaniak, Global Chief Client Officer, Havas Health Network – US. “Their deep understanding of highly specialized health audiences, such as rare disease healthcare professionals, combined with a strong performance mindset, has helped demonstrate the positive client impact of an integrated creative and media model.”
“Healthcare media requires both precision and empathy,” said Caputo. “I’m focused on ensuring our team continues to deliver performance-driven, audience-centered strategies that help clients navigate complex health landscapes with clarity and measurable results.”
Havas Edge is headquartered in San Diego. Caputo is based out of Havas’ Boston Village.
Reel 360 News wishes Pam the best of luck in her new role.
