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Journeys turns the first day of school into day of self-expression
  • REEL NEW YORK

Journeys turns the first day of school into day of self-expression

By Reel 360 Jul 14, 2026
Forget lockers, hall passes, and cafeteria clichés. For its 2026 back-to-school campaign, Journeys is reimagining the first day of school through the dreamlike lens of a music...
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Opill and Anomaly make birth control access “As Easy As Opill”
  • REEL NEW YORK

Opill and Anomaly make birth control access “As Easy As Opill”

By Reel 360 Jul 6, 2026
Opill is leaning into access, ease and real-life awkwardness with its latest campaign and brand platform, As Easy As Opill, created in partnership with AOR Anomaly. The camp...
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FOX One puts World Cup obsession first in new campaign
  • Reel Ad of the Week

FOX One puts World Cup obsession first in new campaign

By Colin Costello Jun 9, 2026
With the 2026 FIFA World Cup fast approaching, FOX One is making its pitch to soccer fans with a new campaign built around a simple truth: when the World Cup is on, everything ...
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Anomaly opens office in Paris
  • REEL MOVES/INTERNATIONAL

Anomaly opens office in Paris

By Reel 360 Apr 15, 2026
Anomaly has officially launched its Paris office, marking a significant expansion into one of the world’s most influential creative markets. The move extends Anomaly’s g...
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Liquid I.V. had us take a look at our pee during Super Bowl
  • Super Bowl

Liquid I.V. had us take a look at our pee during Super Bowl

By Reel 360 Feb 10, 2026
What began as a cryptic 15-second tease titled “Take A Look” from Liquid I.V. has now expanded into the brand’s first-ever Big Game commercial, developed with Anomaly an...
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Kinder Bueno goes to space in Super Bowl debut
  • Super Bowl

Kinder Bueno goes to space in Super Bowl debut

By Reel 360 Feb 5, 2026
Kinder Bueno makes its first-ever Super Bowl appearance this year with “Yes Bueno,” a cinematic, space-bound debut that introduces the brand to America by turning everyday ...
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Liquid I.V. teases Super Bowl spot in the bathroom
  • Super Bowl

Liquid I.V. teases Super Bowl spot in the bathroom

By Reel 360 Feb 3, 2026
Liquid I.V. is warming up for the Super Bowl in an unexpected place: the bathroom. The hydration brand has begun teasing its first-ever Big Game campaign, developed in partners...
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Wedding guests show Bud Light love in hilarious Super Bowl spot
  • Super Bowl

Wedding guests show Bud Light love in hilarious Super Bowl spot

By Reel 360 Feb 1, 2026
With just one week remaining before Super Bowl LX, brands are officially in game mode, rolling out their biggest creative swings ahead of the NFL’s most-watched night. Among ...
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Target kicks off new era of wellness in new campaign
  • REEL LA

Target kicks off new era of wellness in new campaign

By Reel 360 Jan 12, 2026
Target is officially leaning into wellness in a bigger way. Today, the retailer unveiled a new, upbeat campaign encouraging guests to build a wellness journey that fits their o...
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Zales makes contract for stealing own gift back
  • HOLIDAY SPIRIT

Zales makes contract for stealing own gift back

By Reel 360 Dec 15, 2025
Zales is leaning into a familiar holiday truth with “It’s Actually For Me,” a playful new activation that acknowledges the temptation to keep an excellent gift for yourse...
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Anya Taylor-Joy unwraps a world of Tiffany in holiday campaign
  • HOLIDAY SPIRIT

Anya Taylor-Joy unwraps a world of Tiffany in holiday campaign

By Reel 360 Nov 21, 2025
Tiffany & Co. is leaning all the way into nostalgia, romance, and that unmistakable pop of Tiffany Blue in its 2025 holiday campaign — and Anya Taylor-Joy (Queen's Gambit...
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Chevrolet debuts new truck anthem during CMA Awards
  • REEL NEW YORK

Chevrolet debuts new truck anthem during CMA Awards

By Reel 360 Nov 19, 2025
Chevrolet is taking center stage tonight during the CMA Awards with the debut of its newest brand anthem, a values-driven tribute to the modern truck driver and the communities...
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Anomaly reimagines Tonies as a sound-first World of Play
  • International

Anomaly reimagines Tonies as a sound-first World of Play

By Reel 360 Nov 17, 2025
Tonies, the pioneer of screen-free audio storytelling for kids, is getting a full-scale reboot. Timed to the launch of the next-generation TonieBox2, the brand has unveiled a s...
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Megan Thee Stallion leads fan symphony for Fanatics Sportsbook
  • REEL NEW YORK

Megan Thee Stallion leads fan symphony for Fanatics Sportsbook

By Reel 360 Nov 10, 2025
Fanatics Sportsbook, America’s fastest-growing sportsbook, is bringing some severe heat to basketball season with a cinematic new campaign starring three-time Grammy Award-wi...
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Anomaly elevates Chris Neff, taps Clara Mulligan
  • REEL MOVES/NEW YORK

Anomaly elevates Chris Neff, taps Clara Mulligan

By Reel 360 Oct 14, 2025
Anomaly is doubling down on design and emerging tech with two senior promotions: Chris Neff becomes Global Chief AI Officer and Clara Mulligan steps up to Chief Design Officer,...
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Topgolf launches new “Topgolf Has Football” campaign
  • REEL NEW YORK

Topgolf launches new “Topgolf Has Football” campaign

By Reel 360 Sep 16, 2025
Topgolf is doubling down on fun this fall. The brand today unveiled a new campaign, developed in partnership with creative agency of record Anomaly, that puts one message front...
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Amazon Ads levels playing field for SMBs with new campaign
  • REEL NEW YORK

Amazon Ads levels playing field for SMBs with new campaign

By Reel 360 Aug 11, 2025
Entrepreneurship has always been about resourcefulness — turning limited resources into meaningful results. For today’s small and midsize businesses, that challenge is shar...
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Peyton Manning skydives for a Bud Light (sort of)
  • SPORTS

Peyton Manning skydives for a Bud Light (sort of)

By Reel 360 Aug 5, 2025
Football season is back, and Bud Light is bringing the energy with a fresh NFL campaign packed with comedy, team spirit, and epic prizes. As the Official Beer Sponsor of the NF...
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Topgolf swings big with Marvel Fantastic Four crossover
  • REEL NEW YORK

Topgolf swings big with Marvel Fantastic Four crossover

By Reel 360 Jun 13, 2025
In a summer advertising landscape filled with safe swings and soft pitches, the new campaign from Topgolf confidently steps up and smacks one into orbit. Created by Anomaly,...
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CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.
  • REEL NEW YORK

CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.

By Reel 360 Jun 3, 2025
CELSIUS, the zero-sugar energy drink built for those who never slow down, has just unveiled its first official brand platform, LIVE.FIT.GO., created in partnership with its new...
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