This week, Topgolf takes the spotlight with its latest “Come Play” campaign, a hilarious and creative effort developed by Anomaly in partnership with RSA Films and Jim Henson’s Creature Shop.
Directed by the talented duo Peter Martin, the campaign introduces Chaz Mulligan and Birdie Baker, two puppet golf announcers whose quirky personalities and comedic timing bring a fresh twist to Topgolf’s advertising. These endearing spokespuppets, crafted by the legendary Jim Henson’s Creature Shop, are set to capture hearts and deliver laughs as they highlight the unique perks of the Topgolf experience.
Central to the campaign is the promotion of Topgolf’s “Free :30” offer, which provides players an extra 30 minutes of free gameplay on weekdays from 9 AM to 5 PM with a reservation. The spots are filled with humorous banter between Chaz and Birdie, with Birdie’s frequent misunderstandings leading to delightful comedic moments.
In one standout spot, Birdie amusingly misinterprets Chaz’s announcement, ending up savoring a Topgolf cheeseburger at the news desk instead of delivering his report. This playful dynamic between the characters promises to make Chaz and Birdie beloved figures in the world of Topgolf.
For a good laugh and a taste of Topgolf’s playful spirit, watch the latest spots below:
REELated:
“We’re excited to bring the joy and fun of Topgolf to life with Chaz Mulligan and Birdie Baker,” said a Topgolf spokesperson. “Their humor and unique take on the Topgolf experience perfectly embody the spirit of our brand.”
The “Come Play” campaign is now live, and viewers can watch the spots featuring Chaz and Birdie on Topgolf’s official channels and platforms.
CREDITS:
BRAND: Topgolf
AGENCY: Anomaly
- Global CCO: Mike Byrne
- Creative Director: Craig Schlesinger
- Art Director: Adam Dubrueler
- Copywriter: Tony Krol
- Executive Producer: Kimberly Edwards
- Senior Producer: Andreina Byrne
PRODUCTION COMPANY: RSA Films
- Director: Peter Martin
- President / EP: Luke Ricci
- EP: Jenni Sprunger
- HOP: Sarah Morrison
- Producer: Lawrence T. Lewis
- DP: Sean Porter
- Production Designer: Noel McCarthy
- Food Stylist: Ellie Stern
- Food Stylist: Sasha Perez
EDIT: Mackcut Edit
- Editor: Erik Laroi
- Asst Editor: Ariella De Los Santos
- Executive Producer: Gina Pagano
- Producer: Katya Meyer
VFX: Inti Martinez
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1
