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e.l.f. goes full telenovela for Big Game with Melissa McCarthy
  • Super Bowl

e.l.f. goes full telenovela for Big Game with Melissa McCarthy

By Reel 360 Feb 3, 2026
e.l.f. Cosmetics is returning to the Big Game with a telenovela-inspired campaign that leans into humor, culture, and inclusivity, this time starring Academy Award–nominated ...
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The NFL focuses on the power of being seen in Super Bowl teaser
  • Super Bowl

The NFL focuses on the power of being seen in Super Bowl teaser

By Reel 360 Jan 26, 2026
The Inspire Change platform from the NFL is continuing its run of purpose-driven storytelling with “You Are Special,” a cause-led spot centered on the power of being seen, ...
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Choice Hotels reframes “value” in new global campaign
  • REEL NEW YORK

Choice Hotels reframes “value” in new global campaign

By Reel 360 Jan 20, 2026
As travelers rethink what matters most on the road, Choice Hotels International is leaning into a broader definition of value with a new global campaign centered on what it cal...
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Our Creative Agency of 2025 is 72andSunny
  • Year in Review

Our Creative Agency of 2025 is 72andSunny

By Colin Costello Dec 31, 2025
Alright, deep breath. Because if 2025 felt chaotic, heavy, and occasionally on fire, 72andSunny didn’t flinch. They leaned in. That’s why they’re our Creative Agency of 2...
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Ad Council x star athletes rally fans for mental health
  • REEL NEW YORK

Ad Council x star athletes rally fans for mental health

By Reel 360 Dec 2, 2025
The Ad Council has implemented a significant expansion of its “Love, Your Mind” campaign, teaming up with 17 professional athletes, leading sports leagues, media partners a...
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Operation Smile reframes surgical scars as symbols of hope
  • Reel Ad of the Week

Operation Smile reframes surgical scars as symbols of hope

By Reel 360 Nov 30, 2025
Operation Smile, the global nonprofit dedicated to expanding access to safe surgical care, today launched Badges of Hope, a worldwide creative campaign reframing surgical scars...
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Surfrider flips shocking LA billboards into a call to action
  • REEL LA

Surfrider flips shocking LA billboards into a call to action

By Reel 360 Sep 29, 2025
Last week, Los Angeles drivers saw a wave of eyebrow-raising billboards with URLs like suck-it-sea-otters.org and please-poison-us-with-microplastics.org. The fake caused a dar...
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Jalen Hurts helps power NFL’s “You Better Believe It” anthem
  • Reel Ad of the Week

Jalen Hurts helps power NFL’s “You Better Believe It” anthem

By Colin Costello Sep 4, 2025
The NFL today debuted “You Better Believe It,” a high-energy 2025 Kickoff campaign that fuses live action with artificial intelligence to create an all-32-team fan celebrat...
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New Call of Duty campaign blurs reality with ‘Don’t Fear Tomorrow’
  • Reel Ad of the Week

New Call of Duty campaign blurs reality with ‘Don’t Fear Tomorrow’

By Reel 360 Aug 18, 2025
Call of Duty just pulled off one of the daring campaign launches of the year, and it wasn’t even under its name. A mysterious “new technology company” called The Guild d...
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HarrisX Ad Index crowns NFL’s “Somebody” as America’s Favorite Super Bowl ad
  • Super Bowl

HarrisX Ad Index crowns NFL’s “Somebody” as America’s Favorite Super Bowl ad

By Reel 360 Feb 20, 2025
Super Bowl LIX once again proved to be a massive night for both sports and advertising, delivering an unmatched opportunity for brands to reach the largest television audience ...
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Nike, NFL female-focused Super Bowl spots face criticism
  • Super Bowl

Nike, NFL female-focused Super Bowl spots face criticism

By Reel 360 Feb 10, 2025
During Super Bowl LIX, both Nike and the NFL aired inspirational commercials celebrating female athletes, aiming to highlight women's contributions to sports. However, these ad...
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Reel 360’s Super Bowl spots that flew… like an Eagle
  • Super Bowl

Reel 360’s Super Bowl spots that flew… like an Eagle

By Colin Costello Feb 10, 2025
Yes, as a die-hard Eagles fan, I’m going to insert our anthem Fly Eagles Fly into this Super Bowl piece every chance I get. And after that game, how could I not? Philly QB...
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NFL’s ’80s-themed Super Bowl ad promotes Girls’ Flag Football
  • Super Bowl

NFL’s ’80s-themed Super Bowl ad promotes Girls’ Flag Football

By Reel 360 Feb 9, 2025
The NFL is taking viewers on a nostalgic trip to the 1980s in its Super Bowl ad, NFL Flag 50, which champions girls’ flag football and challenges outdated gender stereotypes....
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72andSunny asks “What’s Your Venmo?” in new campaign
  • REEL LA

72andSunny asks “What’s Your Venmo?” in new campaign

By Reel 360 Sep 19, 2024
72andSunny LA has launched its first campaign for Venmo, introducing "What's Your Venmo?" to spotlight the app's growing suite of financial products. This campaign marks Ve...
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The “Drip is in the Details” for NFL Shop campaign
  • SPORTS

The “Drip is in the Details” for NFL Shop campaign

By Reel 360 Sep 5, 2024
As the 2024/2025 NFL season kicks off, NFL Shop is helping fans elevate their game-day wardrobes with the launch of the third iteration of their "Drip is in the Details" campai...
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Barbie champions parents’ beliefs in kids’ potential at WNBA game
  • REEL LA

Barbie champions parents’ beliefs in kids’ potential at WNBA game

By Reel 360 Sep 1, 2024
Mattel Inc.'s iconic Barbie brand has unveiled its latest campaign, "Give Limitless Possibilities" in partnership with WNBA legend Sue Bird. The campaign was launched during a ...
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NFL kicks off 2024 season with anthem from 72andSunny
  • SPORTS

NFL kicks off 2024 season with anthem from 72andSunny

By Reel 360 Aug 16, 2024
The NFL has launched its 2024 season with a powerful brand campaign titled “This Is Football Country,” spotlighting the global passion and unity inspired by the sport. The ...
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Champion launches global campaign “Champion What Moves You”
  • REEL NEW YORK

Champion launches global campaign “Champion What Moves You”

By Reel 360 May 20, 2024
Champion, in collaboration with 72andSunny, has launched a global film as part of their “Champion What Moves You” campaign. The campaign highlights the rebellious spir...
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Zillow, 72andSunny empower homebuyers in new campaign
  • REEL LA

Zillow, 72andSunny empower homebuyers in new campaign

By Reel 360 Apr 15, 2024
Zillow has unveiled its latest campaign in partnership with creative agency 72andSunny LA, reflecting today's homebuyers' dynamic challenges and triumphs. The campaign titled "...
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NFL’s Super Bowl teaser takes us to Ghana
  • Super Bowl

NFL’s Super Bowl teaser takes us to Ghana

By Reel 360 Jan 31, 2024
The NFL is set to spotlight its expanding global initiatives in its 2024 Super Bowl commercial, as revealed in a teaser released on Sunday featuring three of the league's top s...
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