Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film in its series, ‘You Can’t Stop Us.’ And it’ s our Reel Ad of the Week.
The new film features a collective of everyday and elite athletes, including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.
Narrated by soccer star Megan Rapinoe, the inspiring TVC from longtime AOR Wieden+Kennedy, it celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another.
“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,” says Rapinoe. “We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.” Watch the 1:30 piece from Pulse Films’ Oscar Hudson below;
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Developed through research of more than 4,000 pieces of footage, the resulting montage powerfully underscores commonalities shared by athletes around the world.
For more information on how Nike is helping to make themselves, their teams, communities and world better, visit the website.
We always say make Reel 360 smile, laugh or cry to become Reel Ad of the Week. ‘You Can’t Stop Us’ does two of those three very, very well.
CREDITS:
CLIENT: Nike
AGENCY: W+K PORTLAND
- EXECUTIVE CREATIVE DIRECTORS: Jason Bagley, Eric Baldwin
- CREATIVE DIRECTORS: Alberto Ponte, Ryan O’Rourke
- COPYWRITER: Dylan Lee
- ART DIRECTOR: Naoki Ga
- DIRECTOR OF PRODUCTION: Matt Hunnicutt
- EXECUTIVE PRODUCERS: Jake Grand and Krystle Mortimore
- SENIOR PRODUCERS: Katie McCain and Byron T. Oshiro
- ASSOCIATE PRODUCERS: Samson Selam and Shani Storey
- GLOBAL BRAND DIRECTOR: André Gustavo
- BRAND DIRECTOR: Kate Rutkowski
- BRAND MANAGER: Paanii Annan
- CREATIVE OPERATIONS MANAGERS: Saba Spencer and David Ramirez
- GLOBAL GROUP STRATEGY DIRECTORS: Andy Lindblade and Paula Bloodworth
- MEDIA TEAM: Danny Sheniak, Reme Debisschop, Emily Dalton, Vivian Zhang, Graham Wallace and Claudia Iraheta
- BRAND STRATEGY DIRECTORS: Nathan Goldberg and AJ Blumenthal
- BUSINESS AFFAIRS: Karen Crossley, Edith Ortiz and Emily Kahn
- BROADCAST TRAFFIC: Sabrina Reddy and Billy Mucha
- DESIGN OPS MANAGER/DESIGN PRODUCER: Alicia Kuna, Michael Rosenau and Michael Frediani
- STUDIO DESIGNERS: Joan Comellas, Jamon Sin and Mitch Wilson
PRODUCTION COMPANY: Pulse Films
- DIRECTOR: Oscar Hudson
- DP: Logan Triplett
- EXECUTIVE PRODUCERS: Darren Foldes and Davud Karbassioun
- MANAGING DIRECTOR: Hillary Rogers
- LINE PRODUCER: Dennis Beier
- PRODUCTION DESIGNER: Adam Wilson
- KEY COSTUMER: Chris Araujo
EDIT: JOINT
- EDITOR: Peter Wiedensmith and Jessica Baclesse
- CUTTING ASSISTANTS: Jasmine McCullough and JC Nuñez
- ASSISTANT EDITORS: Charlie Harrington, Kris Faris and Luke Buckley
- AFTER EFFECTS: Ben Corbin and Damian Riddell
- FOOTAGE RESEARCHER: Izzie Raitt
- POST EXECUTIVE PRODUCER: Leslie Carthy
- POST PRODUCER: Kathleen Russell
- POST PRODUCTION COORDINATOR: Aubree VanDercar
VFX: A52
- VFX SUPERVISOR: Patrick Murphy
- LEAD FLAME: Patrick Murphy
- 2D VFX ARTISTS: Urs Furrer, Stefan Gaillot, Matt Sousa, Steve Wolff, Hugh Seville, Richard Hirst, Adam Flynn, Michael Vaglienty, Enid Dalkoff, Kevin Stokes, Dan Ellis, Chris Riley, Rod Basham, Shauna Prescott and Susanne Scharping
- CG SUPERVISOR: Andy Wilkoff
- CG MODELER: Dustin Mellum
- 3D TRACKERS: Joe Chiechi, Michael Cardenas and Mike Bettinardi
- ONLINE EDITOR: Kevin Stokes, Chris Riley and Sam Kolber
- MANAGING DIRECTOR: Jennifer Sofio Hall
- VFX EXECUTIVE PRODUCERS: Patrick Nugent, Kim Christensen
- VFX PRODUCER: Everett Cross, Andrew Rosenberger and Jillian Lynes
COLOR: A52
- COLORIST: Daniel De Vue
- COLOR ASSISTS: Corey Martinez and Dylan Bursick
- COLOR EXECUTIVE PRODUCER: Thatcher Peterson
- COLOR PRODUCER: Jenny Bright
MUSIC
- ARTISTS: Cowboys in Japan
- SONG: Daylight
SOUND DESIGN COMPANY: JOINT
- SOUND DESIGNER: Noah Woodburn
- AUDIO ASSISTANT: Natalie Huizenga
- EXECUTIVE PRODUCER: Leslie Carthy
MIX: JOINT
- AUDIO MIXER: Noah Woodburn
- AUDIO ASSIST: Natalie Huizenga
- EXECUTIVE PRODUCER: Leslie Carthy
SOURCE: Nike
