Arclight films boards int’l sales for ‘Devil to Pay’

1+ Arclight Films is launching international sales on the acclaimed horror-thriller The Devil to Pay starring fast-rising actress Danielle Deadwyler (HBO’s Watchmen, FX’s Atlanta), Catherine Dyer (Netflix’s Stranger Things, The Blindside) and Jayson Warner Smith (AMC’s The Walking Dead, American Made), it was announced today by company Chairman Gary Hamilton. Arclight Films will present the film to buyers ahead … Continue reading “Arclight films boards int’l sales for ‘Devil to Pay’”

McDonald’s spot from Pulse brings 16 DPs together

1+ Pulse Director Ryan Booth knows his DP’s apparently. This spot for McDonald’s, which celebrates the fast food giant’s support for essential workers battling coronavirus COVID-19 on the front lines, was directed by Booth and created by collaborating remotely with 16 DPs across the USA. Called “Lights On,” the spot supports the brand’s two-week push … Continue reading “McDonald’s spot from Pulse brings 16 DPs together”

Florence adds Alli Maxwell as Executive Producer

2+ Florence, the LA-based creative studio and production company formerly known as Whitelist, has welcomed Alli Maxwell to their diverse family of creators as Executive Producer. Maxwell has defined herself as a multidisciplinary leader through her creative and executive producing career, which has spanned the globe for more than a decade. A look at her … Continue reading “Florence adds Alli Maxwell as Executive Producer”

Nike’s new split screen spot is nothing short of epic

1+ Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film … Continue reading “Nike’s new split screen spot is nothing short of epic”

Jeep and Highdive nominated for an Emmy

2+ Nominations for the 72nd Emmy® Awards wereannounced yesterday recognizing a host of groundbreaking new programs and up-and coming talent and breakthrough commercials, along with beloved performers and hit shows that have been integral in helping television viewers navigate a changing world. The live ceremony, reimagined as a virtual event due to production restrictions resulting … Continue reading “Jeep and Highdive nominated for an Emmy”

DAVID Miami takes top Agency Spot in The One Show

2+ Led by the outstanding awards performance of “Moldy Whopper” for Burger King, DAVID Miami landed the top agency position in the world in The One Show 2020 Global Creative Rankings, revealed today by The One Club for Creativity. “Based on results of this year’s largest global awards program, The One Show 2020 Global Rankings are the definitive measure … Continue reading “DAVID Miami takes top Agency Spot in The One Show”

Gustafson most awarded editor at AICP Awards

1+ Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, … Continue reading “Gustafson most awarded editor at AICP Awards”

ADC Best of Show, Agency of the Year announced

2+ Los Angeles was a big winner on the final day of the week-long online ADC 99th Annual Awards, taking home the coveted best-of-show ADC Black Cube for “Bounce” on behalf of Apple and Agency of the Year honors. “Bounce”, done with Pulse Films and Framestore, both in Los Angeles, was also awarded Best of Discipline in Advertising. This year’s Special Awards top honors, based … Continue reading “ADC Best of Show, Agency of the Year announced”

EightVFX taps Ashley Ford as new Executive Producer

2+ Congrats are in order for Ashley Ford. EightVFX has bolstered its management team with the appointment of Ford as Executive Producer. In her new role, she will oversee bidding and incoming productions as well as new and existing relationships with directors and production companies. With her deep expertise in business development and sales, she … Continue reading “EightVFX taps Ashley Ford as new Executive Producer”

eightvfx colors the world for new game Fuser

2+ Fuser, from gaming company Harmonix Music, is coming in the Fall and it is going to be hot. In anticipation of its arrival on PS4, Xbox One, Nintendo Switch and PC’s, advertising and marketing is gearing up. And who better to provide visual effects to a new spot promoting the game, which allows players … Continue reading “eightvfx colors the world for new game Fuser”

AICP Show announces global ambassadors & committees

1+ In an announcement issued in New York, Matt Miller, president and CEO of AICP, and Ali Brown, president and executive producer at PRETTYBIRD and the 2020 Chairperson of the AICP Show: The Art and Technique of the Commercial, released the roster of the Show’s very first team of Global Ambassadors. Hailing from North America, … Continue reading “AICP Show announces global ambassadors & committees”

Samsung Galaxy calls up future with old Doris Day song

3+ Leo Burnett has dropped a new spot for Samsung Galaxy to help kick off a year that celebrates not only the 10th anniversary of Galaxy smartphones, but also sets the foundation for its next wave of products. And they’re using a classic Doris Day song to do it. The brand is giving her song … Continue reading “Samsung Galaxy calls up future with old Doris Day song”

Reel 360’s Last-Minute Holiday Gift Guide

2+ Happy Hanukkah! And we are just around the corner from Christmas and Kwanza, so it’s that time of the year to offer up the Reel 360 / Reel Chicago Ultimate Holiday Gift Guide. To make your last minute holiday gift buying just a l’il bit easier, we’ve compiled an extensive list – and believe … Continue reading “Reel 360’s Last-Minute Holiday Gift Guide”

New CSAA campaign from Deloitte Digital’s Heat

1+ Deloitte Digital’s Heat has released a new campaign directed by RadicalMedia’s Dave Meyers for CSAA Insurance Group. “Goodbye Insurance, Hello InsurAAAnce.” The agency found that while many consumers don’t like insurance providers, they love AAA. This led to the creation of InsurAAAnce, a new brand platform that makes it impossible to forget that AAA … Continue reading “New CSAA campaign from Deloitte Digital’s Heat”

The-Artery signs directing duo Ray Sisters

1+ The-Artery is elevating its exceedingly talented roster of storytellers by signing multifaceted directing duo RAY SISTERS, a.k.a. Austin and Westin Ray. Versatile across all levels of production, Austin leans towards the visual and technical aspects of filmmaking — especially music scores — while Westin favors the screenwriting side and discussing character arcs with actors. Boasting … Continue reading “The-Artery signs directing duo Ray Sisters”

Will Jonah Hill flake on Martin Scorsese in Coke ad?

2+ Oh those dots. You know ’em. And we at Reel 360 hate ’em. The blinking dots of hell that appear on your smartphone when you have texted someone and are waiting – for what seems like an eternity – for a response. That’s what Coca-Cola Energy taps into for a superb Super Bowl spot … Continue reading “Will Jonah Hill flake on Martin Scorsese in Coke ad?”

McGregor brings pain in animated Reebok Spot

1+ Today, Reebok announced the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February 21st, 2020. The shoe will debut with a vivid spot starring legendary mixed martial artist Conor McGregor, in which a mundane clean-up of his son’s bedroom … Continue reading “McGregor brings pain in animated Reebok Spot”

Stars turn out for AFI Awards Luncheon|Gallery

3+ Awards season officially kicked off in stellar style on January 3, as the American Film Institute (AFI) celebrated the 2019 AFI Awards honorees at an invite-only luncheon in Beverly Hills. Unique in its celebration of the film and television arts’ collaborative nature, AFI Awards – now in its 20th year – is the only national … Continue reading “Stars turn out for AFI Awards Luncheon|Gallery”

Reel 360’s last-minute gift guide of must-haves

3+ Christmas, Hanukkah and Chrismakkah are literally around the corner. Hanukkah starts Saturday the 21st and we know when St. Nick is trespassing via our chimneys with the perfect gift. To make your last minute holiday gift buying just a l’il bit easier before the oohs and aahs from that creative director or director who’s … Continue reading “Reel 360’s last-minute gift guide of must-haves”

Presenting the 2019 – 2020 Fall TV Preview

1+ Now that we have bid farewell to The Big Bang Theory, we can now look forward to the 2019-2020 TV season. Last week was a long, entertaining presentation of upfronts where the networks paraded out the stars of returning and new shows to advertisers. Lots of questions do arise. Will Fox still deliver quality … Continue reading “Presenting the 2019 – 2020 Fall TV Preview”