LeBron James, Lyft plan to lyft up Chicago w/bikeshare

2+ Nearly 4.5 million Americans don’t have easy access to affordable, reliable transportation. This reality can be hardest for young people according to a Lyft press release. Now the rideshare company has announced a new partnership with LA Laker, LeBron James to bring a bike share program to New York, the Bay area and Chicago. … Continue reading “LeBron James, Lyft plan to lyft up Chicago w/bikeshare”

From Grande to James, celebs dress for Halloween

2+ The last Halloween of the decade has just passed and once again, celebrities did not disappoint when it came to dressing up. From Jessica Chastain’s (It: Chapter 2, Molly’s Game) spot on (and sexy) Joker to Heidi Klum’s terrifying Hellraiser(?) inspired look to Gabrielle Union channelling her iconic Bring it On role, most of … Continue reading “From Grande to James, celebs dress for Halloween”

James, Crawford & Schwarzenegger team up for Ladder

5+ Boulder, Colorado-based Human Design has created an integrated media campaign for Ladder. What is Ladder you ask? The Reel 360 team sure did. Founded by LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn, Ladder, “empowers you to reach your lifestyle goals by providing support and guidance from world class advisors and experts.” Their … Continue reading “James, Crawford & Schwarzenegger team up for Ladder”

NBA honors the life and legacy of MLK

1+ The NBA family tipped off league-wide efforts to honor the life and legacy of Dr. Martin Luther King Jr. Throughout the weekend, the league, teams, coaches and current and former players engaged in the national dialogue on race and equality on NBA’s platforms and encourage collective action in its communities nationwide. On Monday 18th … Continue reading “NBA honors the life and legacy of MLK”

A little love goes a long way in new AT&T holiday spot

2+ AT&T, with help from LeBron James, is sharing a little love as we all close out a trying 2020 and look forward to the New Year with hope. The new creative, from our friends at BBDO, LA, features peeps from all walks of life coming together singing the 1969 David Ruffin hit Put a … Continue reading “A little love goes a long way in new AT&T holiday spot”

Pence aide calls NBA Players boycott: “Silly,” “absurd”

2+ Players across the NBA have been adamant that more needs to be done to effect social change after the recent police shooting of Jacob Blake in Kenosha, Wisconsin.  It began when The Milwaukee Bucks did not take the floor before the start of Game 5 against the Orlando Magic on Wednesday, an action they later stated was due … Continue reading “Pence aide calls NBA Players boycott: “Silly,” “absurd””

Nike’s new split screen spot is nothing short of epic

1+ Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film … Continue reading “Nike’s new split screen spot is nothing short of epic”

Tiger Woods hopes Floyd tragedy can spark change

2+ Following in the footsteps of Michael Jordan, Tiger Woods has now released a statement regarding the murder of George Floyd, 46 years old on May 25. Last week, Floyd was asphyxiated by Minneapolis police officer Derek Chauvin, who kneeled on his neck for 8 minutes. Two independent autopsies have classified Floyd’s death as a … Continue reading “Tiger Woods hopes Floyd tragedy can spark change”

You can’t stop this new Nike spot with over 80m views

2+ Welcome back to the real world after probably one of the more weirder Memorial Day weekends we’ve experienced in a long time. If we had published this story on Saturday, chances are it would have started out with, “Inspiring new Nike spot narrated by LeBron James has 53 million views.” However, since we are … Continue reading “You can’t stop this new Nike spot with over 80m views”

Nike releases new ‘Play for the World’ for COVID-19

1+ For Nike, supporting the shift in public life amidst the coronavirus means approaching novel problems with the indomitable spirit of an athlete. The brand has released a new iteration of its ‘Play for the World’ campaign, which it launched two weeks ago to mark its brand messaging around the coronavirus pandemic.  The 60-second spot, from Joint … Continue reading “Nike releases new ‘Play for the World’ for COVID-19”

Kobe Bryant, daughter die in helicopter crash – Updated

1+ Tragic news from California. Not even 24 hours after tweeting congratulations to Los Angeles Laker LeBron James for passing his NBA All-time scoring record, NBA legend Kobe Bryant, and his 13-year-old daughter Gianna, have died in a helicopter crash in fog-covered Calabasas, California Sunday morning. Bryant, who was 41, was reportedly aboard his private … Continue reading “Kobe Bryant, daughter die in helicopter crash – Updated”

Rapper Nipsey Hussle gunned down outside clothing store

3+ Grammy-nominated hip hop star, Nipsey Hussle whose real name is Ermias Asghedom, died Sunday after a shooting in Los Angeles. According to multiple sources, the 33-year-old rapper was gunned down Sunday in the Hyde Park neighborhood of Los Angeles, south of the Crenshaw area. He was at his clothing store called the Marathon Clothing … Continue reading “Rapper Nipsey Hussle gunned down outside clothing store”

Bucks launch ‘Built to Stay’ campaign

1+ If you’re a Milwaukee Bucks fan, Wednesday was a great day as single-game tickets for the Milwaukee Bucks inaugural season in the world-class Fiserv Forum went on sale. Milwaukee’s moves, like the addition of free-agent center Brook Lopez, have given a glimpse as to what general manager Jon Horst and new coach Mike Budenholzer … Continue reading “Bucks launch ‘Built to Stay’ campaign”

mcgarrybowen New York names Matt Ian CCO

2+ Twice Emmy-nominated Ian joins mb’s New York flagship office from Droga5 Let’s just say, mcgarrybowen ain’t playing around. Akin to the Lakers signing LeBron James, the agency with offices in Chicago, New York and San Francisco announced that advertising’s LeBron, Matt Ian, has been named Chief Creative Officer of the flagship New York office. … Continue reading “mcgarrybowen New York names Matt Ian CCO”

Colin Kaepernick in first ‘Just Do It’ Commercial for Nike

3+ Don’t ask if your dreams are crazy, ask if they’re crazy enough Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman.   This 2-minute spot, titled “Dream Crazy” from longtime ad agency Wieden and Kennedy is filled with inspirational scenes of young … Continue reading “Colin Kaepernick in first ‘Just Do It’ Commercial for Nike”

Cold Stone Creamery partners with animated adventure “Smallfoot”

2+ Cold Stone Creamery partners with “Smallfoot” to introduce Smallfoot Creation & Shake   Cold Stone Creamery is excited to partner with the new animated adventure “Smallfoot” to introduce two special film inspired treats. The Smallfoot Creation and Shake will be available from August 29 through October 16.   “We are always excited to work … Continue reading “Cold Stone Creamery partners with animated adventure “Smallfoot””

Minnesota Twins “get crazy” with Prince and other news

6+ Twins make deal with estate to sell Prince merch Well, the Twins may have just gotten a little funkier. The MLB team just inked a deal with his Royal Badness’ estate that allows Target Field to sell Prince-branded merchandise year-round after the baseball team secured a deal with the singer’s estate.   The agreement … Continue reading “Minnesota Twins “get crazy” with Prince and other news”

AFI announces full lineup for festival

2+ The American Film Institute has announced the films that will play in the New Auteurs, Cinema’s Legacy, Midnight, Shorts and AFI Conservatory Showcase sections at AFI Fest 2019 presented by Audi, this November. The complete program includes 142 titles (80 features, 1 episodic, 40 shorts, 21 AFI Conservatory Showcase Shorts) of which 51% are … Continue reading “AFI announces full lineup for festival”