Move over Gal Gadot. On August 2nd, DIRECTV became a new company comprising all of AT&T’s previously held US video assets. With a new overall look and feel introduced for DIRECTV, TBWA\Chiat\Day LA has shares the first-ever advertising campaign for DIRECTV Stream, formally AT&T TV. Launched on social platforms and national TV, the ‘Get Your … Continue reading “Hera! Serena Williams is Wonder Woman in spot for DIRECTV”
Austin-based dating app Bumble announced on Thursday a year-long marketing campaign with tennis champion Serena Williams, which will kick off at the Feb. 3 Super Bowl. The campaign, dubbed “The Ball is in Her Court,” will highlight the importance of making the first move, according to a press release from the females first-focused platform. Williams … Continue reading “Bumble serves up Serena Williams as global advisor”
If someone you knew was being financially abused, would you notice? One in four women experience domestic violence in their lifetime, and 99 percent of these cases also include financial abuse, an often-invisible control tactic and one of the primary reasons victims can’t “just leave.” This October, National Domestic Violence Awareness Month, The Allstate Foundation … Continue reading “Allstate Foundation PSA features Serena Williams”
On Sunday, while accepting the Critics Choice Awards best director award For Power of the Dog, 67-year-old Jane Campion, mentioned her fellow directing nominees (the “guys,” as she describes the rest of the all-male directors nominated this year) before she inexplicably turned her attention to tennis icons Serena and Venus Williams who were there to … Continue reading “Jane Campion apologizes for “thoughtless” remarks about Venus and Serena”
Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the Williams sisters have influenced tennis, and lifted each other up at every step of their journey using the power of sport and sisterhood. The film is the brand’s latest effort … Continue reading “You can’t stop the Williams sisters in new Nike video”
Domestic violence affects one in four women in America, and even though financial abuse is present in 99% of domestic violence situations, it’s seldom discussed and commonly misunderstood. The fact that nearly 50% of Americans are unaware that financial abuse is a form of domestic violence is staggering. Combine that with nearly one-third find the … Continue reading “Allstate, Williams shine spotlight on domestic abuse”
Michelob ULTRA is teeing up superior enjoyment for all and unveiling the brand’s boldest campaign in its history on football’s biggest stage. During the Super Bowl and beyond, the beer is celebrating a new era for the sport by championing equal enjoyment for all. Michelob ULTRA is once again putting joy front and center with … Continue reading “SUPER BOWL: Michelob ULTRA sends up Caddyshack”
If you’re new to agency production and wondering what goes into creating, producing or sourcing all that amazing music and sound you hear in commercials, the Association of Music Producers is ready to take you back to school. The advertising music industry’s trade group will be presenting a virtual educational panel intended to guide first … Continue reading “AMP panel explores fundamentals of music production”
The TV category is fragmenting more every day (40 streaming services, 100 passwords, strange links on the internet to watch the game, etc.)… not exactly an entertaining way to get entertainment. This new campaign shows DirecTV is the antidote to the category nonsense. Launching last week, TBWA\Chiat\Day LA is pitting Dallas Cowboys quarterback Dak Prescott … Continue reading “It’s Dak Prescott v. Real Housewives for DirecTV”
Today, Gatorade launched a new campaign, “Inner Strong,” featuring Serena Williams, Hansel Enmanuel, and Sunisa Lee from its social agency of record, Swift. This effort marks the second chapter of Gatorade’s broader, year-long “Fuel Tomorrow” brand platform, which focuses on breaking down barriers to empower the next generation of athletes. The first chapter highlighted the … Continue reading “Gatorade explores inner strength of athletes”
2022 marks a significant milestone in Wimbledon’s history, as the All England Lawn Tennis Club (AELTC) celebrates 100 years since the opening of the iconic Centre Court at Church Road. To highlight this landmark moment and look ahead to the next 100 years, AELTC has today released an inspiring animated TV trailer, ‘The Stage Awaits’, created by McCann … Continue reading “Wimbledon 100 campaign honors the greats”
DIRECTV has launch its GOATbusters national ad campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s streaming product, DIRECTV STREAM. Created and developed by TBWA\Chiat\Day Los Angeles, the foursome comes together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the … Continue reading “DirecTV launches streaming service with the GOATbusters”
History was made at the 94th Academy Awards on Sunday. We’re not talking about how CODA was the first movie distributed by a streaming service (Apple+) to win an Academy Award for Best Picture, or that it won every Academy Award it was nominated for, or that it was the first film to win Best … Continue reading “Will Smith, Chris Rock and the Slap heard ’round the world”
Today, Michelob ULTRA unveiled a series of three star-studded Super Bowl commercials that ladder back to the brand’s belief, “It’s Only Worth It If You Enjoy It.” Michelob ULTRA’s presence during this year’s Super Bowl will be episodic with the spots taking place at the brand’s fictitious bowling alley known as the “Superior Bowl.” Picture … Continue reading “For Super Bowl, Michelob ULTRA All-stars… bowl”
Nominees for the 28th Annual Screen Actors Guild Awards (SAG) honoring outstanding individual, cast and ensemble performances for the past year were announced this morning by Rosario Dawson (Dopesick, Go-Big Show) and Vanessa Hudgens (tick, tick…BOOM!, The Princess Switch) via Instagram Live. The nominees for outstanding action performances by film and television stunt ensembles were announced by SAG Awards Committee Members Jason … Continue reading “The Power of the Dog’ and ‘House of Gucci’ Lead SAG Awards film nominations”
Ticket sales over the Thanksgiving holiday show that cinephile confidence in safely viewing movies in theaters is slowly improving, but not enough to bring the struggling Box Office back to pre-pandemic levels anytime soon. Excluding 2020, combined domestic ticket sales for the holiday hit their lowest level in a quarter of a century. Box office … Continue reading “Thanksgiving Box Office pickings surprisingly slim”
Our friends at The American Film Institute (AFI) announced today the full lineup for AFI FEST 2021 including Sony Pictures Classics’ Parallel Mothers, written and directed by Academy Award winner Pedro Almodóvar, which will screen as a Red Carpet Premiere at the historic TCL Chinese Theatre on Saturday, November 13. The complete AFI FEST program … Continue reading “AFI Fest 2021 announces full festival lineup”
Our friends at The American Film Institute (AFI) announced that AFI FEST 2021 will close with Warner Bros. Pictures’ KING RICHARD, directed by Reinaldo Marcus Green with cinematography by Robert Elswit (AFI Class of 1977) and starring two-time Academy Award nominee Will Smith. The Closing Night screening will take place on Sunday, November 14 at … Continue reading “Will Smith stars as ‘King Richard’ in AFI Fest 2021 closing night film”
Dos Equis and creative partner, Sid Lee, have unveiled a series of new television and digital commercials centred around the upcoming college football season. The new creative effort is a part of Dos Equis’ increasingly strong footprint in college football, which includes on-the-ground activations across the country, a game day sponsorship with FOX Sports, and … Continue reading “Dos Equis pays tribute to old college football rivalries”
Nike’s latest film, The Toughest Athletes, captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhood. Developed by Wieden+Kennedy London, The Toughest Athletes illuminates the correlation of sport and motherhood through the lens of more than 20 mothers across various stages of their pregnancy … Continue reading “Nike celebrates motherhood in “tough” film”
