3+ Austin-based dating app Bumble announced on Thursday a year-long marketing campaign with tennis champion Serena Williams, which will kick off at the Feb. 3 Super Bowl. The campaign, dubbed “The Ball is in Her Court,” will highlight the importance of making the first move, according to a press release from the females first-focused platform. … Continue reading “Bumble serves up Serena Williams as global advisor”
4+ If someone you knew was being financially abused, would you notice? One in four women experience domestic violence in their lifetime, and 99 percent of these cases also include financial abuse, an often-invisible control tactic and one of the primary reasons victims can’t “just leave.” This October, National Domestic Violence Awareness Month, The Allstate … Continue reading “Allstate Foundation PSA features Serena Williams”
2+ Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the Williams sisters have influenced tennis, and lifted each other up at every step of their journey using the power of sport and sisterhood. The film is the brand’s latest … Continue reading “You can’t stop the Williams sisters in new Nike video”
1+ Domestic violence affects one in four women in America, and even though financial abuse is present in 99% of domestic violence situations, it’s seldom discussed and commonly misunderstood. The fact that nearly 50% of Americans are unaware that financial abuse is a form of domestic violence is staggering. Combine that with nearly one-third find … Continue reading “Allstate, Williams shine spotlight on domestic abuse”
1+ Nike’s latest film, The Toughest Athletes, captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhood. Developed by Wieden+Kennedy London, The Toughest Athletes illuminates the correlation of sport and motherhood through the lens of more than 20 mothers across various stages of their … Continue reading “Nike celebrates motherhood in “tough” film”
0 Gatorade has launched a powerful Latin American campaign for 2021 titled “Don’t Stand On Your Way to Greatness,” highlighting commitment to the brand’s continued mission to inspire the next generation of athletes on their path to greatness. Showing how athletes push themselves to be better every minute of every day, Gatorade has teamed with six-time Ballon … Continue reading “Don’t stand on way to greatness in Gatorade work”
1+ Think of this weekend’s Super Bowl as a combo platter of C&C – comedy and celebrities. While the platform has always featured both for advertising agencies and brands, it seems like both are really leaning into the two this year. Now, we Michelob ULTRA Organic Seltzer making its Super Bowl LV debut with a … Continue reading “Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot”
1+ Like a rushing Defensive line, here come the Super Bowl spots. Super Bowl stalwarts such as Budweiser, Coke and Pepsi may be taking a break from the Big Game, but that doesn’t mean other brands are. Michelob ULTRA, and agency Wieden+ Kennedy, unveiled its Super Bowl campaign which poses a thought-provoking question on the … Continue reading “Michelob ULTRA reveals Super Bowl campaign”
1+ Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film … Continue reading “Nike’s new split screen spot is nothing short of epic”
2+ Welcome back to the real world after probably one of the more weirder Memorial Day weekends we’ve experienced in a long time. If we had published this story on Saturday, chances are it would have started out with, “Inspiring new Nike spot narrated by LeBron James has 53 million views.” However, since we are … Continue reading “You can’t stop this new Nike spot with over 80m views”
0 Yesterday was International Women’s Day. Secret Deodorant debuted its latest equal representation campaign, “Not The First,” spotlighting some of the most remarkable women in sports today, while paying tribute to the women who paved the way for their professional success. Starring tennis legend Serena Williams, as well as Olympic Gold Medalist and NBA New Orleans Pelicans … Continue reading “Secret celebrates International Women’s Day”
5+ And a slow, dramatic handclap for you, AnalogFolk. The indie creative agency, in partnership with podcast production company Pineapple Street Media, announced that they’ve won a Webby Award (Judge’s Choice) for “Best Branded Podcast or Segment” for their TRAINED By Nike podcast. The brand tied with Gizmondo’s The Sauce. The category is for the … Continue reading “AnalogFolk wins Webby for Nike ‘Trained’ podcast”
1+ Agency created Nike’s first-ever podcast, Trained, featuring conversations around the future of fitness Independent digital creative agency AnalogFolk, in partnership with podcast production company Pineapple Street Media, announced today that they’ve been nominated in the 23rd Annual Webby Awards for “Best Branded Podcast or Segment” for their Trained By Nike podcast. Hailed as the … Continue reading “AnalogFolk & Nike podcast nominated for Webby Award”
4+ The snack brand brings together the hottest rapper & iconic boy band According to PepsiCo’s Doritos new Flamin’ Hot Nachos, the Super Bowl is going to be hot. How hot you say? Really hot as the marquee chip is bringing together Chicago’s Chance the Rapper and iconic boy band, The Backstreet Boys in a … Continue reading “Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet”
4+ There was a lot the REEL 360 team liked in 2018 in the year of :30-seconds, :60-seconds, :90-seconds and even, :06-seconds. From online videos to Super Bowl spots to awards shows, we watched a countless array of spots that were amazing, funny AF, thought-provoking and powerful. And there was the strange – looking at … Continue reading “REEL 360 top 20 commercials of 2018”
3+ Don’t ask if your dreams are crazy, ask if they’re crazy enough Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman. This 2-minute spot, titled “Dream Crazy” from longtime ad agency Wieden and Kennedy is filled with inspirational scenes of young … Continue reading “Colin Kaepernick in first ‘Just Do It’ Commercial for Nike”
2+ Well, I suddenly feel like buying a new pair of Nike shoes. Darren Rovell of ESPN first reported that Nike had selected former San Francisco 49ers quarterback Colin Kaepernick as the face of its “Just Do It” campaign, which is celebrating its 30th anniversary. Using the headline, “Believe in something, even if it means … Continue reading “Kaepernick is face of Nike’s ‘Just do It’ 30th anniversary campaign”
On day two of Cannes, Lions were awarded in Cyber, Direct, Mobile, Innovation and Creative Data.
DigitasLBI brought home the Grand Prix in the Creative Data Category for Whirlpool.
Liz Taylor’s FCB again made a showing for Archer+Wolf, taking a Silver Lion in Direct.
(Cannes, France — 19 June, 2017) Even though McCann New York’s Fearless Girl was the big winner on the first night of the Cannes Lions Festival, Chicago agencies did manage to come home with lions as well. FCB Chicago, BBDO Chicago, DigitasLBI, Leo Burnett, Ogilvy and Mather and Lapiz won lions in the categories of: Glass, Outdoor, PR, Promo & Activation and Print & Publishing. Below, see every Lion won by U.S. agencies on the night.
1+ The 63rd annual Grammys are a wrap. Despite an expected scant audience, the show hosted by The Daily Show’s Trevor Noah, boasted electrifying, live and pre-recorded, performances from Bad Bunny, Harry Styles, Taylor Swift, Dua Lipa, BTS, Billie Eilish, Post Malone and Megan Thee Stallion. And dang Megan, Reel 360 now understands WAP. Mind blown. Yeah the … Continue reading “Complete list of Grammy winners”
