| Reel 360 – We are Advertainment
Reel 360 is a daily digital trade magazine that covers the national news on all aspects of advertising, film, TV, media, music, entertainment. The content is original, written by industry experts and contributing Op Eds
3+ Austin-based dating app Bumble announced on Thursday a year-long marketing campaign with tennis champion Serena Williams, which will kick off at the Feb. 3 Super Bowl. The campaign, dubbed “The Ball is in Her Court,” will highlight the importance of making the first move, according to a press release from the females first-focused platform. … Continue reading “Bumble serves up Serena Williams as global advisor”
4+ If someone you knew was being financially abused, would you notice? One in four women experience domestic violence in their lifetime, and 99 percent of these cases also include financial abuse, an often-invisible control tactic and one of the primary reasons victims can’t “just leave.” This October, National Domestic Violence Awareness Month, The Allstate … Continue reading “Allstate Foundation PSA features Serena Williams”
2+ Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the Williams sisters have influenced tennis, and lifted each other up at every step of their journey using the power of sport and sisterhood. The film is the brand’s latest … Continue reading “You can’t stop the Williams sisters in new Nike video”
1+ Domestic violence affects one in four women in America, and even though financial abuse is present in 99% of domestic violence situations, it’s seldom discussed and commonly misunderstood. The fact that nearly 50% of Americans are unaware that financial abuse is a form of domestic violence is staggering. Combine that with nearly one-third find … Continue reading “Allstate, Williams shine spotlight on domestic abuse”
1+ Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film … Continue reading “Nike’s new split screen spot is nothing short of epic”
2+ Welcome back to the real world after probably one of the more weirder Memorial Day weekends we’ve experienced in a long time. If we had published this story on Saturday, chances are it would have started out with, “Inspiring new Nike spot narrated by LeBron James has 53 million views.” However, since we are … Continue reading “You can’t stop this new Nike spot with over 80m views”
0 Yesterday was International Women’s Day. Secret Deodorant debuted its latest equal representation campaign, “Not The First,” spotlighting some of the most remarkable women in sports today, while paying tribute to the women who paved the way for their professional success. Starring tennis legend Serena Williams, as well as Olympic Gold Medalist and NBA New Orleans Pelicans … Continue reading “Secret celebrates International Women’s Day”
5+ And a slow, dramatic handclap for you, AnalogFolk. The indie creative agency, in partnership with podcast production company Pineapple Street Media, announced that they’ve won a Webby Award (Judge’s Choice) for “Best Branded Podcast or Segment” for their TRAINED By Nike podcast. The brand tied with Gizmondo’s The Sauce. The category is for the … Continue reading “AnalogFolk wins Webby for Nike ‘Trained’ podcast”
1+ Agency created Nike’s first-ever podcast, Trained, featuring conversations around the future of fitness Independent digital creative agency AnalogFolk, in partnership with podcast production company Pineapple Street Media, announced today that they’ve been nominated in the 23rd Annual Webby Awards for “Best Branded Podcast or Segment” for their Trained By Nike podcast. Hailed as the … Continue reading “AnalogFolk & Nike podcast nominated for Webby Award”
4+ The snack brand brings together the hottest rapper & iconic boy band According to PepsiCo’s Doritos new Flamin’ Hot Nachos, the Super Bowl is going to be hot. How hot you say? Really hot as the marquee chip is bringing together Chicago’s Chance the Rapper and iconic boy band, The Backstreet Boys in a … Continue reading “Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet”
4+ There was a lot the REEL 360 team liked in 2018 in the year of :30-seconds, :60-seconds, :90-seconds and even, :06-seconds. From online videos to Super Bowl spots to awards shows, we watched a countless array of spots that were amazing, funny AF, thought-provoking and powerful. And there was the strange – looking at … Continue reading “REEL 360 top 20 commercials of 2018”
3+ Don’t ask if your dreams are crazy, ask if they’re crazy enough Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman. This 2-minute spot, titled “Dream Crazy” from longtime ad agency Wieden and Kennedy is filled with inspirational scenes of young … Continue reading “Colin Kaepernick in first ‘Just Do It’ Commercial for Nike”
2+ Well, I suddenly feel like buying a new pair of Nike shoes. Darren Rovell of ESPN first reported that Nike had selected former San Francisco 49ers quarterback Colin Kaepernick as the face of its “Just Do It” campaign, which is celebrating its 30th anniversary. Using the headline, “Believe in something, even if it means … Continue reading “Kaepernick is face of Nike’s ‘Just do It’ 30th anniversary campaign”
On day two of Cannes, Lions were awarded in Cyber, Direct, Mobile, Innovation and Creative Data.
DigitasLBI brought home the Grand Prix in the Creative Data Category for Whirlpool.
Liz Taylor’s FCB again made a showing for Archer+Wolf, taking a Silver Lion in Direct.
(Cannes, France — 19 June, 2017) Even though McCann New York’s Fearless Girl was the big winner on the first night of the Cannes Lions Festival, Chicago agencies did manage to come home with lions as well. FCB Chicago, BBDO Chicago, DigitasLBI, Leo Burnett, Ogilvy and Mather and Lapiz won lions in the categories of: Glass, Outdoor, PR, Promo & Activation and Print & Publishing. Below, see every Lion won by U.S. agencies on the night.
1+ The 63rd Grammy Awards are right around the corner, airing (earlier than usual) Sunday, Jan. 31, on CBS, but the nominations are here now. After 40 years, Ken Ehrlich, the show’s producer has retired, and Ben Winston (known for his work on James Corden’s late-night show and Carpool Karaoke) will helm the awards production. … Continue reading “Grammy Awards announce 2020 nominees”
1+ With last night’s Producer Guild Awards, awards season is now underway in Hollywood. Every weekend, everyone in the industry, from animators to VFX folks, will be attending dinners and after parties somewhere in Hollywood and Beverly Hills. And it will all culminate on February 9th at the Dolby Theater in Hollywood with the Oscars. … Continue reading “We predict the 2020 SAG Award Winners”
2+ Nominees for the 26th Annual Screen Actors Guild Awards® for outstanding individual, cast and ensemble performances in film and television of 2019, as well as the nominees for outstanding action performances by film and television stunt ensembles, were announced this morning at the Pacific Design Center’s SilverScreen Theater in West Hollywood. SAG-AFTRA President Gabrielle Carteris introduced America Ferrera (Superstore, Ugly Betty) … Continue reading “SAG Awards nominations announced”
(Cannes, France — 22 June 2017) FCB took home three more Silver Lions and two Bronze on the third night of the Cannes Lions festival. There were five award ceremonies held in – Entertainment, Entertainment for Music, Design, Media and Product Design.
