| Reel 360 – We are Advertainment
Reel 360 is a daily digital trade magazine that covers the national news on all aspects of advertising, film, TV, media, music, entertainment. The content is original, written by industry experts and contributing Op Eds
3+ Don’t ask if your dreams are crazy, ask if they’re crazy enough Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman. This 2-minute spot, titled “Dream Crazy” from longtime ad agency Wieden and Kennedy is filled with inspirational scenes of young … Continue reading “Colin Kaepernick in first ‘Just Do It’ Commercial for Nike”
1+ The adolescent life of all-star athlete and activist Colin Kaepernick will come to television screens around the world in Colin in Black & White, a new scripted limited series from Kaepernick and Academy Award® Nominee and Emmy Award® Winner Ava DuVernay. The series will focus on Kaepernick’s formative high school years, lending meaningful insight into … Continue reading “DuVernay, Kaepernick team up for Netflix series”
2+ Well, I suddenly feel like buying a new pair of Nike shoes. Darren Rovell of ESPN first reported that Nike had selected former San Francisco 49ers quarterback Colin Kaepernick as the face of its “Just Do It” campaign, which is celebrating its 30th anniversary. Using the headline, “Believe in something, even if it means … Continue reading “Kaepernick is face of Nike’s ‘Just do It’ 30th anniversary campaign”
1+ Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film … Continue reading “Nike’s new split screen spot is nothing short of epic”
1+ When, and if, the NFL returns this fall, chances are it will look very different. Fans may not be allowed in stadiums due to the novel coronavirus COVID-19 pandemic. And Colin Kaepernick may actually be on a team. Now, Doritos has launched “Crash from Home,” an opportunity for consumers to be part of the … Continue reading “Doritos offers fans $150K to create ad for NFL Kickoff”
3+ Yesterday, the Television Academy announced its nominees for the 71st Emmy nominations. TBWA\Media Arts Lab, with two Apple spots, leads all agencies nominated for 2019 Outstanding Commercial noms. The other brands are Netflix, Nike and nonprofit Sandy Hook Promise. This year, Apple is nominated for “Make Something Wonderful” from the Behind the Mac campaign … Continue reading “TBWA\Media Arts lead Emmy commercial nominations”
1+ The first round of winners has been announced at Cannes Lions 2019. After a first full-day of learning and networking, the Cannes Lions International Festival of Creativity announced the first Lion winners at an Awards Show. Below are the different categories: Outdoor Lions – Communication Track Celebrate creativity experienced out of home, a total … Continue reading “Nike dreams crazy and wins Outdoor Grand Prix”
3+ Grammy-nominated hip hop star, Nipsey Hussle whose real name is Ermias Asghedom, died Sunday after a shooting in Los Angeles. According to multiple sources, the 33-year-old rapper was gunned down Sunday in the Hyde Park neighborhood of Los Angeles, south of the Crenshaw area. He was at his clothing store called the Marathon Clothing … Continue reading “Rapper Nipsey Hussle gunned down outside clothing store”
4+ There was a lot the REEL 360 team liked in 2018 in the year of :30-seconds, :60-seconds, :90-seconds and even, :06-seconds. From online videos to Super Bowl spots to awards shows, we watched a countless array of spots that were amazing, funny AF, thought-provoking and powerful. And there was the strange – looking at … Continue reading “REEL 360 top 20 commercials of 2018”
5+ Expert speakers, engaging activities, and sensational presentations helped to guide 1,300 industry attendees onto the same important long-term group project Besides being informative, last month’s 3% Conference at Navy Pier was enlightening, collaborative, optimistic, intense, cosmopolitan, introspective, touching, intimate, raunchy, and hilarious. And that was just during the final few hours of the … Continue reading “The 3% Conference rises in Chicago”
4+ I was not ready for this. Imagine if you will that I’m sitting on couch, cursing and lamenting my beloved Eagles losing to the… grrr Cowboys, when all of a sudden a new KFC spot appears on my 80-inch screen. In one corner, you have our beloved KFC colonel this time not portrayed by … Continue reading “The Colonel feels the power of love in this Ad of the Week”
4+ Today, Ben & Jerry’s launched “Pecan Resist,” a campaign to lick injustice and champion those fighting to create a more just and equitable nation for us all. Pecan Resist is chocolate ice cream with white & dark fudge chunks, pecans, walnuts & fudge-covered almonds, with the goal of bringing deeply important values to freezers … Continue reading “Ben & Jerry’s irresistible new flavor encourages resistance”
3+ Pittsburgh-based Heinz is launching its caramelized onion and bacon ketchup in Brazil The REEL 360 team is jealous, Brazil. Very, very jealous. Pittsburgh-based Heinz is launching its caramelized onion and bacon ketchup (mmmmmm) and to speak directly to those crazy for this delicacy, Agency Africa and Heinz decided to use the medium that bacon … Continue reading “Heinz introduces Bacon Ketchup, mmmmmmmm”
2+ Aw yeah! Bud Light has given Super Bowl champions, the Philadelphia Eagles, their own “Philly Special.” The Anheuser-Busch beer brand unveiled a gigantic nine-foot statue, capturing the moment when Nick Foles asked head coach Doug Pederson, “You want ‘Philly, Philly?’” during the Super Bowl. If you don’t remember (or if you’re a Patriots fan … Continue reading “Bud Light unveils its own ‘Philly Philly’ for The Eagles”
11+ Vince Lawrence, a Chicago-born dance music producer and businessman, is one of the leading innovators of the genre known as “house music.” Industry insiders recognize Lawrence as co-author of “On and On”, the first recording of the genre and producer of many other hits in that area. If you know Chicago House Music, you’ve … Continue reading “The Reel Black List: Vince Lawrence, Music Legend”
5+ MullenLowe L.A. wins Whole Foods According to Ad Age, Amazon finally finished shopping for a new creative agency for its newly acquired Whole Foods Market. The report says, the Austin, Texas-based grocery chain has chosen MullenLowe L.A., as its CAOR after a review. The review, which was run by SRI, began in late June. … Continue reading “MullenLowe, NFL, Johnson, Elizabeth in the news”
