Angry Orchard offends onlookers with “S” word

1+ Sweet’ certainly isn’t the “F” word. But these days, it’s looking like it’s a kind of “S” word. In fact, sweetness has been so vilified, some might even be afraid to admit their sweet preference. Angry Orchard drinkers, however, embrace the sweetness. While many brands use sweetness that is far too cloying, the natural … Continue reading “Angry Orchard offends onlookers with “S” word”

Steve Carell is stressed Santa in Xfinity’s holiday film

1+ This year, working from home has become the new norm, and the ability to stay connected virtually has allowed people to pull off new and inventive ways of achieving what was previously unimaginable. That is the ingenuity taking center stage in the Xfinity 2020 holiday campaign created by advertising agency Goodby Silverstein & Partners … Continue reading “Steve Carell is stressed Santa in Xfinity’s holiday film”

Kia K5 lands a first-ever flat spin 360-degree stunt

1+ When we first watched this Kia “K5 Live” stunt on the 72nd Emmy Awards broadcast, our initial reaction was a genuine, jaw-dropping f*ck! Upon seeing it again, our reaction was “dope AF!” The latest work from our friends at David&Goliath underscores the fact that Kia K5 may just be the most powerful midsize sedan … Continue reading “Kia K5 lands a first-ever flat spin 360-degree stunt”

Imperium partners with Sephora, Selena Gomez

1+ Selena Gomez just released her first-ever Rare Beauty makeup collection and the girl did NOT come to play. She has dropped one of the most inclusive beauty launches we’ve seen. This isn’t some 20, 30, or even 40-shade drop – we’re talking 48 freakin’ shades for both foundation and concealer. As announced earlier this week, the line includes … Continue reading “Imperium partners with Sephora, Selena Gomez”

Kia, David & Goliath prove K5 sedan is ultimate fun ride

1+ The introduction of Kia’s most powerful midsize sedan ever – the all-new 2021 K5 – continues as Kia Motors America (KMA) has dropped a creative broadcast campaign and embarked on never-before-seen marketing partnerships with network shows including NBC’s America’s Got Talent and the 72nd Emmy® Awards broadcast. The initiatives come hot on the wheels of the first-ever K5 Live “Triple … Continue reading “Kia, David & Goliath prove K5 sedan is ultimate fun ride”

Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu

1+ According to KitchenAid, women-identifying chefs have long struggled to rise to the top. Faced with bias, sexism and harassment, women find themselves adapting to a work environment that inherently makes assumptions on their abilities and worth. Common biases in the culinary industry include beliefs such as, “a chef isn’t a worthy career for a … Continue reading “Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu”

Nike’s new split screen spot is nothing short of epic

1+ Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film … Continue reading “Nike’s new split screen spot is nothing short of epic”

Kia unleashes most powerful midsize sedan in live stream

1+ Kia Motors America today is kicking off a multi-channel marketing campaign in support of the all-new 2021 K5. True to Kia Motors America (KMA) “Give It Everything” philosophy, the wide-reaching, real-time “K5 Live,” effort will reset expectations by placing Kia’s most powerful mid-size sedan in situations previously untouched in this traditionally conservative category.   The … Continue reading “Kia unleashes most powerful midsize sedan in live stream”

Miniac Films brings adidas’ innovative New Primeblue

2+ The oceans are awash in plastic and their future, and ours, is threatened. adidas has developed one solution that may help fix the problem: it’s Primeblue, and its’ remarkable story is being told in a new spot produced for the company by production company Miniac Films. Directed by Benjamin Kutsko, the dramatic, visually evocative … Continue reading “Miniac Films brings adidas’ innovative New Primeblue”

Lions launch ‘Classic’ in partnership w/ Facebook

1+ Cannes Lions Live has launched Classic, a curated collection of the very best Lion-winning work, spanning from the dawn of the Festival in 1954 all the way through to 2000. Classic is available to access on Lions learning and intelligence platform, The Work. The new digital experience launched on Monday, June 22. The film provides … Continue reading “Lions launch ‘Classic’ in partnership w/ Facebook”

DAVID Miami takes top Agency Spot in The One Show

2+ Led by the outstanding awards performance of “Moldy Whopper” for Burger King, DAVID Miami landed the top agency position in the world in The One Show 2020 Global Creative Rankings, revealed today by The One Club for Creativity. “Based on results of this year’s largest global awards program, The One Show 2020 Global Rankings are the definitive measure … Continue reading “DAVID Miami takes top Agency Spot in The One Show”

Cutters’ Gustafson wins 4 AICP Post Awards for Jeep

1+ The 2020 AICP Post Awards winners, honoring excellence in a range of post production arts, were revealed tonight during a special virtual premiere held online, in keeping with social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the second of three virtual celebrations that comprise AICP Week – which led off with … Continue reading “Cutters’ Gustafson wins 4 AICP Post Awards for Jeep”

Kia’s new campaign has two words for you, “Road Trip!”

1+ Rooooad trip! Two favorite words to my ears and heart. Who doesn’t love just jumping into your car like, Batman and Robin from the old ’60s series, and just going somewhere? The destination doesn’t matter. It’s the journey that counts. Windows down, the summer breeze blowing through your hair… unless you’re bald. In the … Continue reading “Kia’s new campaign has two words for you, “Road Trip!””

You can’t stop this new Nike spot with over 80m views

2+ Welcome back to the real world after probably one of the more weirder Memorial Day weekends we’ve experienced in a long time. If we had published this story on Saturday, chances are it would have started out with, “Inspiring new Nike spot narrated by LeBron James has 53 million views.” However, since we are … Continue reading “You can’t stop this new Nike spot with over 80m views”

Lay’s, David&Goliath look for some joygivers

1+ Lay’s is on a mission to find and celebrate people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the hashtag to honor these #JoyGivers, with a contribution up to $1 million by July 12. (That adds up to 20,000 #JoyGivers across America!) To … Continue reading “Lay’s, David&Goliath look for some joygivers”

Kia’s ‘Good Program’ to donate $1m to homeless youth

2+ It’s always a bold choice for a brand to NOT show their brand in a new commercial. This is especially true when it comes to a car company – especially now when car sales, like everything else is flat. But that is what Kia and creative agency partner, David&Goliath have done in this Reel … Continue reading “Kia’s ‘Good Program’ to donate $1m to homeless youth”

RadicalMedia’s Mills directs Grammys promo ‘Underdog’

2+ Only 2% of popular music is produced by women. Two percent. That’s terrible. RadicalMedia’s director Mollie Mills teamed with TBWA\Chiat\Day LA to create Underdog, a promo spot for The Grammys. This video highlights an all female choir performing Underdog by Alicia Keys. The choir is made up of women of all ages, colors and body … Continue reading “RadicalMedia’s Mills directs Grammys promo ‘Underdog’”

Kia gets aspirational in “tough” Super Bowl spot

2+ What would you tell your younger self trying to make your way through the world? Maybe heap a little wisdom and encouragement on the kid you once were? For Josh Jacobs, who rose from homelessness in middle school to football stardom as an Oakland Raider, it is an inspiring message of hope and determination, that the … Continue reading “Kia gets aspirational in “tough” Super Bowl spot”

Kia releases Super Bowl teaser for 2021 Seltos SUV

1+ Yesterday, we reported on Kia’s use of the Super Bowl to bring awareness and to youth homeless under the #GiveitEverything . Now, we have a new teaser to talk about for the upcoming big game from creative partner, David&Goliath. The spot, introducing, the all-new Kia 2021 Seltos SUV, features a strong and determined young boy, no … Continue reading “Kia releases Super Bowl teaser for 2021 Seltos SUV”

Hold da ketchup! Nike shows Chicago some love

3+ Chicago hasn’t gotten a whole lot of commercial love from the swoosh since a certain bald balla owned the basketball courts for a couple of decades. So it’s nice to see Nike focusing attention on the windy city again even if it’s for hot dogs. But it’s a Chicago dog, the best kind of … Continue reading “Hold da ketchup! Nike shows Chicago some love”