Kraft, Wieden+Kennedy seek the next “Mayo Man”

As the “Mayo of Mayonnaise,” Kraft Mayo always celebrates mayo lovers. Now, the velvety smooth brand just tapped legendary “Mayo Man” (who you may remember ate straight out of a massive jar of mayo at a minor league baseball game in 2019) to help with its 2021 Kraft Mayo Draft, now underway. The brand is scouting their … Continue reading “Kraft, Wieden+Kennedy seek the next “Mayo Man””

Visa chooses Wieden+Kennedy as AOR

Following a review that began earlier this year, Visa has selected Wieden + Kennedy and Publicis Groupe to handle global advertising duties. W+K succeeds BBDO, New York as the AOR on creative strategy and major creative advertising initiatives. Publicis Groupe will continue to be handle global media and add to its remit production and support … Continue reading “Visa chooses Wieden+Kennedy as AOR”

Wieden+Kennedy bolsters global leadership team

Big news from the New York office of Wieden+Kennedy. The agency has elevated two of its executives to the agency’s global leadership team. Executive creative director Karl Lieberman is now the shop’s chief creative officer. Managing director Neal Arthur has been promoted to chief operating officer. According to Ad Age, Colleen DeCourcy will remain as global … Continue reading “Wieden+Kennedy bolsters global leadership team”

Wieden+Kennedy lays off 11% of staff

Unfortunate, but not unexpected, news. Award-winning Wieden + Kennedy has been forced to release 11% of its global workforce. According to Adweek, the reason given for staff reduction is due to the business impact of the novel coronavirus COVID-19 pandemic. W+K’s global network includes the U.K., the Netherlands, Japan, India, China and Brazil, in addition … Continue reading “Wieden+Kennedy lays off 11% of staff”

McDonald’s taps Wieden + Kennedy NY as lead agency

This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing agency … Continue reading “McDonald’s taps Wieden + Kennedy NY as lead agency”

Wieden, PRETTYBIRD, BBDO among AICP online panels

Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”

Stay home, Save lives says Oregon and Wieden

This is when advertising can be powerful. Oregon governor Kate Brown has a simple message for residents during the coronavirus COVID-19 pandemic – stay home and save lives. The statewide public awareness campaign from Portland-based ad agency Wieden+Kennedy, the Oregon Health Authority, and public health partners is crafted to inform Oregonians about the urgent importance … Continue reading “Stay home, Save lives says Oregon and Wieden”

Wieden adds Michelob Ultra to its creative efforts

Feel that gust of wind? Might have been Wieden+Kennedy New York swooping down on yet another Chicago agency and flying off with the account. In September, we reported that the award-winning agency won a huge portion of the McDonald’s creative. Now, Ad Age is reporting that the agency will begin working on creative for Anheuser-Busch … Continue reading “Wieden adds Michelob Ultra to its creative efforts”

Wieden gloats over McDonald’s win and that’s a shame

For being a winner, someone is acting a little salty. And it’s not Omnicom, DDB Chicago or McDonald’s bespoke agency We Are Unlimited. It’s Wieden+Kennedy. Affectionally known now as W+K. Last week we reported that McDonald’s, in its ongoing search to remain relevant, had once again switched agencies, this time moving McDonald’s WAU to New … Continue reading “Wieden gloats over McDonald’s win and that’s a shame”

GUT signs Danny Alvarez as its newest Executive Creative Director

Global independent creative agency GUT has brought Danny Alvarez aboard as its newest executive creative director. He reports to Juan Javier Peña Plaza and Ricardo Casal, executive creative directors, North America, and global partners. Alvarez has already wrapped his first project as ECD at GUT, helping to creatively lead the launch of the booking platform … Continue reading “GUT signs Danny Alvarez as its newest Executive Creative Director”

72andSunny: Bolsters leadership team

72andSunny Los Angeles continues to build talent momentum with the promotion of Zach Hilder to Executive Creative Director and the hiring of Shane Chastang, Group Brand Director and Devin Baker, Creative Director.  “As we continue to build our team, we seek fearless leaders who embody creative excellence and empower those around them to reach for … Continue reading “72andSunny: Bolsters leadership team”

ADCOLOR to honor Daniel Dae Kim at 2021 awards

ADCOLOR today announced the nominees and honorees for its 15th Annual ADCOLOR Awards. Since 2007, the Awards have highlighted and honored the achievements of diverse communities in the creative industries. The awards recognize those who go above and beyond to make a difference and who embody the organization’s mission of “Rise Up, Reach Back.” According to … Continue reading “ADCOLOR to honor Daniel Dae Kim at 2021 awards”

AICP: Beats by Dre’s “You Love Me” wins Best in Show

Winners of the 2021 AICP Show: The Art & Technique of the Commercial were presented last night at a virtual presentation. Together with the AICP Next Awards, which were presented virtually on July 28, and the AICP Post Awards, presented virtually on July 27, they comprise the AICP Awards’ suite of juried competitions.   “You … Continue reading “AICP: Beats by Dre’s “You Love Me” wins Best in Show”

AICP: Zillow’s Journey wins Best in Show

Ben Kwok, Visual Effects Supervisor at Blacksmith, won the Best in Show at the AICP Post Awards premiere, held virtually this week. Kwok won for his masterful compositing and Flame work on “The Journey” for Zillow, in which a young girl is accompanied on frightening and fanciful travels to her new home by a pair … Continue reading “AICP: Zillow’s Journey wins Best in Show”

Emmy: Apple, Amazon, Nike, Dre nominated for best spot

Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the categories the Reel 360 Team always focuses on is of course the advertising category. The nominations for this year are from Apple, Amazon, Beats by … Continue reading “Emmy: Apple, Amazon, Nike, Dre nominated for best spot”

Cannes Lions: That’s a wrap

Three breath-taking, emotional tours de force were awarded Grands Prix in the Cannes Film Lions on Friday. Lacoste’s Crocodile Inside, through BETC Paris, Nike’s You Can’t Stop Us, via Wieden+Kennedy Portland and AMV BBDO London’s #Wombstories for Essity, which also won the Titanium Grand Prix. Earlier this week, #Wombstories also won Grands Prix in Film … Continue reading “Cannes Lions: That’s a wrap”

George Floyd: A look back at the best ads

It was one year ago today that George Floyd was viciously and callously murdered by former Minneapolis police officer Derek Chauvin who held his knee on Floyd’s neck for 8 minutes. For three of those minutes, Floyd was unconscious. His final words of “I can’t breathe” become ignited a global movement demanding racial justice. Since then, a … Continue reading “George Floyd: A look back at the best ads”

Droga5 leads One Show finalists with 44

The One Club for Creativity has announced that entries from 53 countries have been selected by its global juries of top creative leaders as finalists for The One Show 2021. All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021. Droga5 … Continue reading “Droga5 leads One Show finalists with 44”

Byron Allen files $10B lawsuit against McDonald’s

Nothing funny about this. Media mogul and former stand-up comic and Comics Unleashed host, Byron Allen, is suing McDonald’s Corp for discrimination against Black-owned businesses. This on the same day that McDonald’s announced it would increase spending with diverse-owned Media, Content and Production Partners. Allen’s suit alleges the fast food giant has refused to advertise … Continue reading “Byron Allen files $10B lawsuit against McDonald’s”