Kraft, Wieden+Kennedy seek the next “Mayo Man”

As the “Mayo of Mayonnaise,” Kraft Mayo always celebrates mayo lovers. Now, the velvety smooth brand just tapped legendary “Mayo Man” (who you may remember ate straight out of a massive jar of mayo at a minor league baseball game in 2019) to help with its 2021 Kraft Mayo Draft, now underway. The brand is scouting their … Continue reading “Kraft, Wieden+Kennedy seek the next “Mayo Man””

Visa chooses Wieden+Kennedy as AOR

Following a review that began earlier this year, Visa has selected Wieden + Kennedy and Publicis Groupe to handle global advertising duties. W+K succeeds BBDO, New York as the AOR on creative strategy and major creative advertising initiatives. Publicis Groupe will continue to be handle global media and add to its remit production and support … Continue reading “Visa chooses Wieden+Kennedy as AOR”

Wieden+Kennedy bolsters global leadership team

Big news from the New York office of Wieden+Kennedy. The agency has elevated two of its executives to the agency’s global leadership team. Executive creative director Karl Lieberman is now the shop’s chief creative officer. Managing director Neal Arthur has been promoted to chief operating officer. According to Ad Age, Colleen DeCourcy will remain as global … Continue reading “Wieden+Kennedy bolsters global leadership team”

Wieden+Kennedy lays off 11% of staff

Unfortunate, but not unexpected, news. Award-winning Wieden + Kennedy has been forced to release 11% of its global workforce. According to Adweek, the reason given for staff reduction is due to the business impact of the novel coronavirus COVID-19 pandemic. W+K’s global network includes the U.K., the Netherlands, Japan, India, China and Brazil, in addition … Continue reading “Wieden+Kennedy lays off 11% of staff”

McDonald’s taps Wieden + Kennedy NY as lead agency

This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing agency … Continue reading “McDonald’s taps Wieden + Kennedy NY as lead agency”

Advertising legend Dan Wieden passes at 77

He was the icon who coined, “Just Do It” for NIKE. Advertising legend Dan Wieden “did it” all and now he is gone. The creative leader behind NIKE’s famous “Just Do It” tagline and co-founder of advertising giant Wieden + Kennedy passed away last Friday. He was 77.  According to an obituary shared with NBC affiliate KGW … Continue reading “Advertising legend Dan Wieden passes at 77”

Wieden, PRETTYBIRD, BBDO among AICP online panels

Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”

Stay home, Save lives says Oregon and Wieden

This is when advertising can be powerful. Oregon governor Kate Brown has a simple message for residents during the coronavirus COVID-19 pandemic – stay home and save lives. The statewide public awareness campaign from Portland-based ad agency Wieden+Kennedy, the Oregon Health Authority, and public health partners is crafted to inform Oregonians about the urgent importance … Continue reading “Stay home, Save lives says Oregon and Wieden”

Wieden adds Michelob Ultra to its creative efforts

Feel that gust of wind? Might have been Wieden+Kennedy New York swooping down on yet another Chicago agency and flying off with the account. In September, we reported that the award-winning agency won a huge portion of the McDonald’s creative. Now, Ad Age is reporting that the agency will begin working on creative for Anheuser-Busch … Continue reading “Wieden adds Michelob Ultra to its creative efforts”

Wieden gloats over McDonald’s win and that’s a shame

For being a winner, someone is acting a little salty. And it’s not Omnicom, DDB Chicago or McDonald’s bespoke agency We Are Unlimited. It’s Wieden+Kennedy. Affectionally known now as W+K. Last week we reported that McDonald’s, in its ongoing search to remain relevant, had once again switched agencies, this time moving McDonald’s WAU to New … Continue reading “Wieden gloats over McDonald’s win and that’s a shame”

2022 CDDP Fellows debut spec spots at DGA

The Commercial Directors Diversity Program’s Industry (CDDP) Showcase debuted in Los Angeles at the Directors Guild of America (DGA). Led by Executive Director Tamika Lamison and CDDP Committee Advisory head Lisa Rich, the CDDP offered a six-month program consisting of workshops, mentorships, networking, shadowing, a grant to make a spec commercial, and an industry showcase to share the work.   … Continue reading “2022 CDDP Fellows debut spec spots at DGA”

Nomad welcomes Senior EP Alaina Zanotti to LA Studio

Following a banner year with the additions of Editorial Partners Brandon Porter and Conor O’Neill, along with the successful launch of a new outpost in Austin, award-winning creative editorial/VFX company Nomad is continuing to grow its all-star team with the addition of industry veteran Alaina Zanotti as Senior Executive Producer in Nomad’s LA office. With over fifteen years of experience leading … Continue reading “Nomad welcomes Senior EP Alaina Zanotti to LA Studio”

Writer-Director Michael Illick arrives at Interrogate

Los Angeles and New York-based production company Interrogate adds Portland-based director Michael Illick to its roster. A longtime copywriter with a penchant for comedy and quick wit combined with a keen visual sensibility, Illick brings a truly original voice to Interrogate. Michael Illick has worked at major agencies across the country, counting stints at BBDO, Wieden+Kennedy, Saatchi & Saatchi, 215 … Continue reading “Writer-Director Michael Illick arrives at Interrogate”

Cannes Lions: Agencies react to Scotus decision

Friday morning, SCOTUS issued its most consequential decision in decades by overturning the landmark decision Roe v. Wade. The devastating blow not only shook the United States, but is being felt across the world – most notably at Cannes Lions International Festival of Creativity. In May, court’s opinion, drafted by Justice Samuel Alito was leaked to … Continue reading “Cannes Lions: Agencies react to Scotus decision”

Cannes Lions: Day Three Winners Announced

Cannes Lions announced the winners of the Brand Experience & Activation Lions, Innovation Lions, Mobile Lions, Creative Effectiveness Lions, Creative Strategy Lions, Creative Commerce Lions and Creative Business Transformation Lions in the third Awards Show of the week, live from Cannes, France. In the Brand Experience & Activation Lions, honoring creative, comprehensive brand-building through experience … Continue reading “Cannes Lions: Day Three Winners Announced”

COLLINS invests in VP of People Lauren Ranke

Independent strategy and brand experience design company COLLINS is bolstering its talent development strengths with the addition of VP of People Lauren Ranke. A leading voice in creative talent and culture development, Ranke will be fostering the advancement and growth of COLLINS’ people. Ranke’s hiring marks a pivotal next step for COLLINS in its commitment to cultivating … Continue reading “COLLINS invests in VP of People Lauren Ranke”

Bud Light puts creative into review

Bud Light has put the creative portion of its account up for review according to Ad Age. This includes its portfolio of brands – Light, Light Seltzer and Light Next. Current AOR, Wieden+Kennedy, was invited to participate in the review but reportedly declined the opportunity. “As the brand marks its 40th anniversary, Bud Light will … Continue reading “Bud Light puts creative into review”

Cannes 2022: First shortlists announced

Cannes Lions has today revealed the shortlists for the 2022 Glass: The Lion for Change, Innovation Lions and Titanium Lions. The shortlisted entrants will present their work directly to jury members virtually ahead of the Festival. The Innovation Lions shortlist, whose jury is led by Cleve Gibbon, CTO, Wunderman Thompson, USA, comprises 14 entries from … Continue reading “Cannes 2022: First shortlists announced”

MJZ, anti-gun campaigns from Burnett and BBDO win big at shots Awards

Last night, the shots Awards held The Americas Ceremony in Hollywood. Production company, MJZ, along with work anti-gun violence creative from Leo Burnett, BBDO and States United to Prevent Gun Violence came away the big winners. With the pandemic causing the previous last two awards shows to go digital-only, this celebration of creative campaigns from North and … Continue reading “MJZ, anti-gun campaigns from Burnett and BBDO win big at shots Awards”

Hotels.com wants you to find your perfect somewhere

Today, Hotels.com unveiled its new creative platform, “Find Your Perfect Somewhere,” in a series of :30 ads that redefine the travel brand as a hotel matchmaker, not a directory. This is the first campaign Hotels.com has created in collaboration with its new creative agency partner, Wieden+Kennedy Portland, as it seeks to emphasize how the brand … Continue reading “Hotels.com wants you to find your perfect somewhere”