Major League Baseball today launched a new brand campaign – “Baseball is Something Else” – that showcases the endless ways people everywhere love baseball. MLB is collaborating with famed advertising agency Wieden+Kennedy as the league’s new Agency of Record. The campaign modernizes baseball nostalgia and explores why baseball’s fan experience is so incomparable. Made for … Continue reading “MLB campaign from Wieden+Kennedy is a hit”
As the “Mayo of Mayonnaise,” Kraft Mayo always celebrates mayo lovers. Now, the velvety smooth brand just tapped legendary “Mayo Man” (who you may remember ate straight out of a massive jar of mayo at a minor league baseball game in 2019) to help with its 2021 Kraft Mayo Draft, now underway. The brand is scouting their … Continue reading “Kraft, Wieden+Kennedy seek the next “Mayo Man””
Following a review that began earlier this year, Visa has selected Wieden + Kennedy and Publicis Groupe to handle global advertising duties. W+K succeeds BBDO, New York as the AOR on creative strategy and major creative advertising initiatives. Publicis Groupe will continue to be handle global media and add to its remit production and support … Continue reading “Visa chooses Wieden+Kennedy as AOR”
Big news from the New York office of Wieden+Kennedy. The agency has elevated two of its executives to the agency’s global leadership team. Executive creative director Karl Lieberman is now the shop’s chief creative officer. Managing director Neal Arthur has been promoted to chief operating officer. According to Ad Age, Colleen DeCourcy will remain as global … Continue reading “Wieden+Kennedy bolsters global leadership team”
Unfortunate, but not unexpected, news. Award-winning Wieden + Kennedy has been forced to release 11% of its global workforce. According to Adweek, the reason given for staff reduction is due to the business impact of the novel coronavirus COVID-19 pandemic. W+K’s global network includes the U.K., the Netherlands, Japan, India, China and Brazil, in addition … Continue reading “Wieden+Kennedy lays off 11% of staff”
This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing agency … Continue reading “McDonald’s taps Wieden + Kennedy NY as lead agency”
He was the icon who coined, “Just Do It” for NIKE. Advertising legend Dan Wieden “did it” all and now he is gone. The creative leader behind NIKE’s famous “Just Do It” tagline and co-founder of advertising giant Wieden + Kennedy passed away last Friday. He was 77. According to an obituary shared with NBC affiliate KGW … Continue reading “Advertising legend Dan Wieden passes at 77”
Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”
This is when advertising can be powerful. Oregon governor Kate Brown has a simple message for residents during the coronavirus COVID-19 pandemic – stay home and save lives. The statewide public awareness campaign from Portland-based ad agency Wieden+Kennedy, the Oregon Health Authority, and public health partners is crafted to inform Oregonians about the urgent importance … Continue reading “Stay home, Save lives says Oregon and Wieden”
Feel that gust of wind? Might have been Wieden+Kennedy New York swooping down on yet another Chicago agency and flying off with the account. In September, we reported that the award-winning agency won a huge portion of the McDonald’s creative. Now, Ad Age is reporting that the agency will begin working on creative for Anheuser-Busch … Continue reading “Wieden adds Michelob Ultra to its creative efforts”
For being a winner, someone is acting a little salty. And it’s not Omnicom, DDB Chicago or McDonald’s bespoke agency We Are Unlimited. It’s Wieden+Kennedy. Affectionally known now as W+K. Last week we reported that McDonald’s, in its ongoing search to remain relevant, had once again switched agencies, this time moving McDonald’s WAU to New … Continue reading “Wieden gloats over McDonald’s win and that’s a shame”
In the world of basketball, stature is often measured vertically, but Sabrina Ionescu breaks the mold. Standing at 5-foot-11, she might not be the most towering presence on the court, but her creativity and craftiness make her a standout player. Nike recognizes and celebrates her unique approach in a new campaign called “Sabrina’s Laws of … Continue reading “Nike launches Sabrina’s Laws of the Game””
The prestigious Gerety Awards, known for recognizing advertising campaigns that deeply resonate with a female audience, have unveiled their 2023 winners. This year’s panel of judges awarded a total of 4 Grand Prix, 27 Gold, 69 Silver, and 65 Bronze awards, leaving 159 entries on the shortlist. The campaigns that clinched the Grand Prix accolades … Continue reading “Gerety Awards celebrate 2023 Winners”
McDonald’s is treating fans to an immersive experience that celebrates their most cherished menu items’ iconic appearances in entertainment. Created by Wieden+ Kennedy, the “As Featured In Meal,” is an exclusive collection of beloved menu items that have played memorable roles in movies, TV shows, and music. Launching on August 14 in over 100 countries … Continue reading “McDonald’s takes us to the movies in “As Featured in Meal””
In a triumphant crescendo to the 2023 FIFA Women’s World Cup, Nike’s “Joga Pra Sempre” (Play Forever) campaign emerges as a resounding ode to the culture of women’s soccer. The ad, directed by the talented Sarah Chatfield through Wieden+Kennedy São Paulo, brilliantly encapsulates the exuberant essence of the Brazil Women’s National team, the devoted fans, … Continue reading “Nike pays tribute to Women’s World Cup and fans”
In the final Awards Show of the week at the Cannes Lions International Festival of Creativity, the following Lions were awarded: Film, Glass: The Lion for Change, Sustainable Development Goals and The Dan Wieden Titanium Lions. Special Awards were also announced, and after a strong performance by Apple across the Lions in 2023, the brand … Continue reading “Day 5: Final Lions announced”
The Cannes Lions International Festival of Creativity has announced the winners in the second Awards Show of the week. In the Entertainment Track: the Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music and Entertainment Lions for Sport were honored, and in Craft: the Design, Digital Craft, Film Craft, and Industry Craft were awarded. … Continue reading “Day 2: Entertainment and Craft Lions announced”
The AICP Awards released the Shortlists for the 2023 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. The Shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with experts … Continue reading “AICP announces shortlists for Show, Next and Post”
Cannes Lions has revealed the line-up of global experts selected to award the world’s very best creative and effective work and benchmark excellence this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 19-23 June 2023. Announced today are 290 experts from across … Continue reading “Cannes Lions announces 2023 Jury members”
The One Club for Creativity today announced the entries from 69 countries and regions on the 2023 shortlist for The One Show, now celebrating its 50th year. Shortlisted entries were selected by this year’s esteemed jury to move into the second round of judging, which is taking place now. This year’s finalists — entries that will win a Gold, Silver or … Continue reading “FCB, Ogilvy, Rethink top One Show Shortlist”
