Visa chooses Wieden+Kennedy as AOR

1+ Following a review that began earlier this year, Visa has selected Wieden + Kennedy and Publicis Groupe to handle global advertising duties. W+K succeeds BBDO, New York as the AOR on creative strategy and major creative advertising initiatives. Publicis Groupe will continue to be handle global media and add to its remit production and … Continue reading “Visa chooses Wieden+Kennedy as AOR”

Wieden+Kennedy bolsters global leadership team

1+ Big news from the New York office of Wieden+Kennedy. The agency has elevated two of its executives to the agency’s global leadership team. Executive creative director Karl Lieberman is now the shop’s chief creative officer. Managing director Neal Arthur has been promoted to chief operating officer. According to Ad Age, Colleen DeCourcy will remain as … Continue reading “Wieden+Kennedy bolsters global leadership team”

Wieden+Kennedy lays off 11% of staff

1+ Unfortunate, but not unexpected, news. Award-winning Wieden + Kennedy has been forced to release 11% of its global workforce. According to Adweek, the reason given for staff reduction is due to the business impact of the novel coronavirus COVID-19 pandemic. W+K’s global network includes the U.K., the Netherlands, Japan, India, China and Brazil, in … Continue reading “Wieden+Kennedy lays off 11% of staff”

McDonald’s taps Wieden + Kennedy NY as lead agency

1+ This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing … Continue reading “McDonald’s taps Wieden + Kennedy NY as lead agency”

Wieden, PRETTYBIRD, BBDO among AICP online panels

1+ Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”

Stay home, Save lives says Oregon and Wieden

3+ This is when advertising can be powerful. Oregon governor Kate Brown has a simple message for residents during the coronavirus COVID-19 pandemic – stay home and save lives. The statewide public awareness campaign from Portland-based ad agency Wieden+Kennedy, the Oregon Health Authority, and public health partners is crafted to inform Oregonians about the urgent … Continue reading “Stay home, Save lives says Oregon and Wieden”

Wieden adds Michelob Ultra to its creative efforts

2+ Feel that gust of wind? Might have been Wieden+Kennedy New York swooping down on yet another Chicago agency and flying off with the account. In September, we reported that the award-winning agency won a huge portion of the McDonald’s creative. Now, Ad Age is reporting that the agency will begin working on creative for … Continue reading “Wieden adds Michelob Ultra to its creative efforts”

Wieden gloats over McDonald’s win and that’s a shame

5+ For being a winner, someone is acting a little salty. And it’s not Omnicom, DDB Chicago or McDonald’s bespoke agency We Are Unlimited. It’s Wieden+Kennedy. Affectionally known now as W+K. Last week we reported that McDonald’s, in its ongoing search to remain relevant, had once again switched agencies, this time moving McDonald’s WAU to … Continue reading “Wieden gloats over McDonald’s win and that’s a shame”

Green The Bid adds more leaders to board

0 Green The Bid the grassroots initiative and community supporting the advertising industry in shifting to zero-waste, net-carbon neutral, sustainable and regenerative practices, has added additional leadership to its Advisory Board. The newly added Advisory Board Members Are: Samira Ansari, ECD FCB NY Osei Kakari, EP + Co-founder, Contrast Eye Fiona King, Global Director of … Continue reading “Green The Bid adds more leaders to board”

Spike Lee, Alfre Woodard narrate Ghetto Film School PSA

1+ Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency Wieden+Kennedy NY, edited by Cut+Run’s Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and … Continue reading “Spike Lee, Alfre Woodard narrate Ghetto Film School PSA”

Nike celebrates motherhood in “tough” film

1+ Nike’s latest film, The Toughest Athletes, captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhood. Developed by Wieden+Kennedy London, The Toughest Athletes illuminates the correlation of sport and motherhood through the lens of more than 20 mothers across various stages of their … Continue reading “Nike celebrates motherhood in “tough” film”

Fiverr acquires Working Not Working

1+ Fiverr International Ltd. has announced the acquisition of Working Not Working, the leading platform for high-end creative talent. Working Not Working was founded in 2011 by Justin Gignac and Adam Tompkins. The site was initially created to help their friends and connections in the creative industry find jobs and new opportunities. The platform is trusted … Continue reading “Fiverr acquires Working Not Working”

Our Top 5 Super Bowl spots and the Bottom 5

1+ For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always a joyous tribal experience sitting, laughing, eating my badass chili and drinking with other creative directors, copywriters, art directors and producers. We talked and … Continue reading “Our Top 5 Super Bowl spots and the Bottom 5”

AB to air first corporate Super Bowl LV spot

1+ Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Super Bowl LV. The ad, called “Let’s Grab A Beer,” will remind everyone of the meaningful moments – big and small – that happen when people come together and how, many times, when we say “Let’s grab a beer” to someone, … Continue reading “AB to air first corporate Super Bowl LV spot”

Bud Light’s new Super Bowl spot is… legendary

1+ It’s like watching The Avengers of Beer come assemble. Today, Bud Light unveiled a legendary Super Bowl LV TVC that reunites notable Bud Light characters in one epic commercial, including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana and more, as they all come … Continue reading “Bud Light’s new Super Bowl spot is… legendary”

The Mill appoints Josh Mandel as Global CEO

1+ Global creative production studio The Mill has appointed Josh Mandel as its new Chief Executive Officer effective immediately. Mandel will be taking on the newly appointed role as previous acting CEO David Patton turns his focus to growing the wider advertising division at The Mill’s parent company Technicolor. Within his role as Global President of … Continue reading “The Mill appoints Josh Mandel as Global CEO”

Bud Light turns last year’s Lemons into Seltzer Lemonade

1+ This is great! Bud Light Seltzer Lemonade has released its first-ever Super Bowl television ad, from agency Wieden+Kennedy, titled ‘Last Year’s Lemons.‘ Inspired by the do-it-yourself haircuts, postponed weddings and other inconvenient but relatable situations in 2020, the ad looks at the bright moments in a challenging year, to turn last year’s lemons into … Continue reading “Bud Light turns last year’s Lemons into Seltzer Lemonade”

Green the Bid announces Advisory Board

1+ Green The Bid, the grassroots initiative and community supporting the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices, welcomes the new year by announcing its Advisory Board. The Board will play an important role in providing expert guidance in building an inclusive, productive, and forward-thinking organization with key global alliances for … Continue reading “Green the Bid announces Advisory Board”

2020 in Review: Our favorite advertising campaigns

2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Our favorite advertising campaigns”

McCann Worldgroup makes a Powers move

1+ McCann Worldgroup today announced it has promoted Suzanne Powers to Global President McCann Worldgroup & CSO. Powers will expand her global responsibilities to drive the McCann Worldgroup brand and business both inside and outside the organization. This includes continuing to cultivate best-in-class work while driving the cultural and business transformation necessary to modernize all of the offerings for clients … Continue reading “McCann Worldgroup makes a Powers move”