Nike honors Antetokounmpo on Mt. Olympus

2+ This year, the Greek Goddess of Victory has celebrated the Greek God of the NBA in a special way. To celebrate NBA Milwaukee Bucks’ star Giannis Antetokounmpo MVP announcement and the release of his new shoe, Nike has erected a hoop on Mt. Olympus, the highest point in Greece and the ancient home of … Continue reading “Nike honors Antetokounmpo on Mt. Olympus”

NBA honors the life and legacy of MLK

1+ The NBA family tipped off league-wide efforts to honor the life and legacy of Dr. Martin Luther King Jr. Throughout the weekend, the league, teams, coaches and current and former players engaged in the national dialogue on race and equality on NBA’s platforms and encourage collective action in its communities nationwide. On Monday 18th … Continue reading “NBA honors the life and legacy of MLK”

Disney announces plans for 2021 and beyond

2+ On Thursday December 10, 2020, The Walt Disney Company hosted their webcast for Their Investor Day. Bob Chapek, Chief Executive Officer, The Walt Disney Company, and Bob Iger, Executive Chairman and Chairman of the Board, led the virtual event, which included presentations from leaders of the company’s content and distribution teams, along with financial … Continue reading “Disney announces plans for 2021 and beyond”

TNT begins round 2 with Milwaukee Bucks v Miami Heat

2+ After a brief walk-out due to the shooting of Jacob Blake in Kenosha Wisconsin, NBA players have returned to the court. TNT will begin NBA Playoffs Second Round game coverage with Game 1 between the No. 1 seed in the East – the Milwaukee Bucks and Giannis Antetokounmpo – and the Miami Heat with … Continue reading “TNT begins round 2 with Milwaukee Bucks v Miami Heat”

Unique Unites in new Visit Milwaukee campaign

1+ Today, VISIT Milwaukee released two 30-second videos, called ‘Unique Unites’ and ‘Powered by the People’, in anticipation of the Democratic National Convention. Created by award-winning Milwaukee agency Hanson Dodge, the “30-second films reveal the innovative, diverse and dynamic people and the institutions they shepherd that make the Milwaukee community so vibrant. Fueled by performances … Continue reading “Unique Unites in new Visit Milwaukee campaign”

Nike’s new split screen spot is nothing short of epic

1+ Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film … Continue reading “Nike’s new split screen spot is nothing short of epic”

2019 in Review: The Best of “Reel Ad of the Week”

3+ The last year of the decade saw many innovative ads that either struck The Reel 360 team as visually striking, made us belly-laugh, made us think with sardonic and unblunted commentary, or simply touched our hearts. In some rare cases, some brands managed to do all four. We were awed by a stunning international … Continue reading “2019 in Review: The Best of “Reel Ad of the Week””

Bucks launch ‘Built to Stay’ campaign

1+ If you’re a Milwaukee Bucks fan, Wednesday was a great day as single-game tickets for the Milwaukee Bucks inaugural season in the world-class Fiserv Forum went on sale. Milwaukee’s moves, like the addition of free-agent center Brook Lopez, have given a glimpse as to what general manager Jon Horst and new coach Mike Budenholzer … Continue reading “Bucks launch ‘Built to Stay’ campaign”

Laughlin Constable goes “Bucks” wild

9+ A new, retro-flavored, funk-inspired campaign from Laughlin Constable’s in-house production company, Hive, should have Milwaukee Bucks fans cheering and dancing in their arm chairs. With energetic editing, existing footage, and a bouncy, in-your-face, Samuel Jackson style voice-over (Eddie Faura), the work helps the team make a convincing case that they are set to revisit … Continue reading “Laughlin Constable goes “Bucks” wild”