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Columnist: Reel 360

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McDonald’s x MONOPOLY returns with a Gen Z glow-up
  • REEL NEW YORK

McDonald’s x MONOPOLY returns with a Gen Z glow-up

By Reel Chicago Oct 8, 2025
After nearly a decade in storage, McDonald’s is dusting off one of its most-loved promotions, MONOPOLY Game, and relaunching it for 2025 with a swagger that’s equal parts n...
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29-year-old Florida man charged in Palisades Fire
  • Legal

29-year-old Florida man charged in Palisades Fire

By Reel 360 Oct 8, 2025
Authorities have arrested Jonathan Rinderknecht, 29, in connection with the Palisades Fire that ravaged Los Angeles earlier this year and is now believed to be arson-driven. Fe...
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Gwyneth &  daughter, Apple, front GapStudio’s FW25 drop
  • REEL SAN FRANCISCO

Gwyneth & daughter, Apple, front GapStudio’s FW25 drop

By Reel 360 Oct 7, 2025
Gap is leaning hard into generational cool for Fall/Winter 2025. The brand’s third GapStudio collection (out Oct. 2) arrived with a campaign starring Gwyneth Paltrow and her ...
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PNC gives “get-rich-quick” schemes a face
  • REEL BOSTON

PNC gives “get-rich-quick” schemes a face

By Reel 360 Oct 7, 2025
PNC Bank is back with another chapter of its “Brilliantly Boring Since 1865” brand platform, this time roasting hypey money fads right in users’ feeds. The new social cam...
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Glenn Kaino joins RadicalMedia’s director roster
  • REEL MOVES/LA

Glenn Kaino joins RadicalMedia’s director roster

By Reel 360 Oct 7, 2025
RadicalMedia has signed Glenn Kaino, the boundary-pushing conceptual artist, filmmaker, and media executive whose practice spans museums, brands, and mass culture. Represent...
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m ss ng p eces elevates Rebecca Davis x Vicky Illk
  • REEL MOVES/LA

m ss ng p eces elevates Rebecca Davis x Vicky Illk

By Reel 360 Oct 7, 2025
Creative studio m ss ng p eces has expanded its leadership bench, promoting Rebecca Davis to Executive Producer and Vicky Illk to Head of Production, Live Action. Davis joins E...
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Station Film taps Golden Owl for East Coast representation
  • REEL MOVES/NEW YORK

Station Film taps Golden Owl for East Coast representation

By Reel 360 Oct 7, 2025
Station Film has signed management company Golden Owl for East Coast representation, expanding the commercial production house’s reach with a team known for championing cross...
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Call Her Daddy’s Alex Cooper launches Unwell ad agency
  • REEL MOVES/NEW YORK

Call Her Daddy’s Alex Cooper launches Unwell ad agency

By Reel 360 Oct 6, 2025
Alex Cooper is taking “Call Her Daddy” from the mic to Madison Avenue. The podcast star and Unwell founder has launched Unwell Creative Agency, a shop built to help brands ...
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Sam Richardson is back with Totino’s and he ain’t sharing
  • REEL NEW YORK

Sam Richardson is back with Totino’s and he ain’t sharing

By Reel 360 Oct 6, 2025
Comedian Sam Richardson returns to the Totino’s universe with a new twist: he’ll share his wardrobe with his kid, but not his pizza. Fresh off the brand’s “Nothing Else...
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Josh Allen suits up for Wonderful Pistachios
  • REEL LA

Josh Allen suits up for Wonderful Pistachios

By Reel 360 Oct 6, 2025
Wonderful Pistachios is doubling down on its Josh Allen partnership with a fresh, football-flavored chapter of “The Don’t Hold Back Snack” campaign—and a real-world ass...
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Bella signs with Blush Creative + Lisa G. &  Co. for representation
  • REEL MOVES/TENNESSEE

Bella signs with Blush Creative + Lisa G. &  Co. for representation

By Reel 360 Oct 6, 2025
Managing Partner David Perry and his colleagues from commercial production and post company Bella are proud to announce their representation agreement with Dee Rymer Rivard and...
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NBA launches its 2025-26 campaign: Start to Finish
  • SPORTS

NBA launches its 2025-26 campaign: Start to Finish

By Reel 360 Oct 6, 2025
The NBA tipped off its 2025–26 push today with “Start To Finish,” a new campaign rolling out across the NBA App and @NBA social channels that celebrates the sweat equity ...
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Barry Manilow and Marlo Thomas to receive AAF President’s Award
  • Advertising Awards

Barry Manilow and Marlo Thomas to receive AAF President’s Award

By Reel 360 Oct 6, 2025
The American Advertising Federation is saluting two culture-shapers who bridged entertainment and brand storytelling. At an Advertising Week New York kickoff this morning, the ...
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Fox Sports’ Mark Sanchez in stable condition after stabbing
  • Celebrity

Fox Sports’ Mark Sanchez in stable condition after stabbing

By Reel 360 Oct 4, 2025
Fox Sports analyst and former NFL quarterback Mark Sanchez was hospitalized early Saturday after an apparent stabbing in downtown Indianapolis. Police say the incident happened...
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Bats, monsters and goal-line madness: What to watch this weekend
  • TV

Bats, monsters and goal-line madness: What to watch this weekend

By Reel 360 Oct 3, 2025
From crack-of-the-bat October to fourth-quarter chaos, this weekend is loaded with things to watch. The Phillies headline the NLDS while the ALDS hums in the background, the be...
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Picture North taps Simpatico for East Coast representation
  • REEL MOVES/LA

Picture North taps Simpatico for East Coast representation

By Reel 360 Oct 3, 2025
Production and post house Picture North has signed Simpatico for East Coast representation. This strategic alliance accelerates the company’s nationwide growth and complement...
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Thing can’t wait to get his thingerprints on Cheetos
  • International

Thing can’t wait to get his thingerprints on Cheetos

By Reel 360 Oct 3, 2025
Snack drama hits Jericho in a new 90-second crossover from PepsiCo Mexico, where the gothic world of Netflix’s Wednesday gets invaded by… a vending machine stuffed with Che...
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New book, Taylormaking, offers playbook for brand growth
  • BOOKS

New book, Taylormaking, offers playbook for brand growth

By Reel 360 Oct 3, 2025
With Taylor Swift’s 12th studio album and a new behind-the-scenes film sending Taylormania back into orbit, consumer-behavior expert Ken Hughes wants marketers to stop hummin...
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Trump casts budget director as grim reaper in AI video
  • Social Media

Trump casts budget director as grim reaper in AI video

By Reel 360 Oct 3, 2025
Halloween isn’t until October 31, but that didn’t stop President Trump from dropping an AI-generated music video tailor-made for spooky season, like a battery-powered candl...
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IATSE ratifies first-of-its-kind contract with AICP for commercial workers
  • UNION NEWS

IATSE ratifies first-of-its-kind contract with AICP for commercial workers

By Reel 360 Oct 3, 2025
The International Alliance of Theatrical Stage Employees (IATSE) has ratified a first-of-its-kind contract with the Association of Independent Commercial Producers (AICP) cover...
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