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Columnist: Reel 360

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Custom Ink x Mekanism’s AI Superstudio bring the dead back
  • Spooktober

Custom Ink x Mekanism’s AI Superstudio bring the dead back

By Reel 360 Oct 28, 2025
Just in time for spooky season, Mekanism’s AI Superstudio has resurrected Halloween spirit with a new campaign for Custom Ink that’s equal parts eerie and hilarious. Tit...
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Rover celebrates every pet quirk and tail wag in campaign
  • Reel Seattle

Rover celebrates every pet quirk and tail wag in campaign

By Reel 360 Oct 28, 2025
Rover, the world’s largest online marketplace for loving pet care, has launched “We Get Your Pet," a new national campaign that celebrates the beautifully weird personaliti...
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Metabo HPT launches “Bring Back Shop Class” campaign
  • REEL LA

Metabo HPT launches “Bring Back Shop Class” campaign

By Reel 360 Oct 28, 2025
As the U.S. continues to grapple with a growing shortage of skilled labor, power tool manufacturer Metabo HPT, a KOKI Group brand, has launched “Bring Back Shop Class," a na...
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JOAN launches bold “Life Is For Play” campaign for Ann Summers
  • International

JOAN launches bold “Life Is For Play” campaign for Ann Summers

By Reel 360 Oct 27, 2025
Creative agency JOAN has unveiled its first campaign for the iconic British pleasure brand Ann Summers, marking a bold new chapter for the retailer with “Life Is For Play.”...
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AFI Fest 2025 announces Grand Jury Award Winners
  • Reel 360 at AFI

AFI Fest 2025 announces Grand Jury Award Winners

By Reel 360 Oct 27, 2025
The American Film Institute (AFI) announced today the Grand Jury Prize winners and Special Mentions for AFI Fest 2025 Presented by Canva. The Grand Jury Prize winners for Live ...
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“Every Moment Matters” in Mercy University campaign
  • REEL RICHMOND

“Every Moment Matters” in Mercy University campaign

By Reel 360 Oct 27, 2025
As Mercy University marks its 75th anniversary, the institution is rolling out a new brand campaign that highlights the moments, big and small, that shape the student experienc...
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June Lockhart — a farewell to a TV mom who went to the stars
  • In memoriam

June Lockhart — a farewell to a TV mom who went to the stars

By Reel 360 Oct 27, 2025
June Lockhart, the beloved actress whose career spanned Hollywood’s golden age to the space age, has passed away at 100. The television icon, known to generations of viewers...
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Chainsaw Man slices to the Box Office top
  • Film

Chainsaw Man slices to the Box Office top

By Reel 360 Oct 27, 2025
Anime continues to dominate the North American box office this fall, proving once again that animated imports are no longer niche theatrical bets but bona fide crowd-pullers. S...
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WGA slams potential WBD merger as a “disaster”
  • UNION NEWS

WGA slams potential WBD merger as a “disaster”

By Reel 360 Oct 24, 2025
The Writers Guild of America (WGA) has come out swinging against the possibility of a Warner Bros. Discovery (WBD) merger, calling any such deal “a disaster for writers.” ...
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Exclusive: Sarah Michelle Gellar and Turo “slay” car ownership
  • Spooktober

Exclusive: Sarah Michelle Gellar and Turo “slay” car ownership

By Reel 360 Oct 23, 2025
Forget haunted houses, the real horror story is the car dealership. Turo has teamed up with Sarah Michelle Gellar to turn the nightmare of car ownership into pure Halloween fun...
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Heavy Duty Projects elevates Zach Pollakoff, Dylan Bostick
  • REEL MOVES/NEW YORK

Heavy Duty Projects elevates Zach Pollakoff, Dylan Bostick

By Reel 360 Oct 23, 2025
Sound and music studio, Heavy Duty Projects, has announced the promotion of Zach Pollakoff and Dylan Bostick to partners. The move expands the company’s creative leadership a...
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ISA opens free-to-enter Student Fellowship
  • Film

ISA opens free-to-enter Student Fellowship

By Reel 360 Oct 23, 2025
The International Screenwriters’ Association (ISA) has opened submissions for its 2025–26 Student Fellowship, a free-to-enter program designed to elevate emerging writers w...
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WBD officially is for sale, and Hollywood feels the chill
  • REEL BUSINESS

WBD officially is for sale, and Hollywood feels the chill

By Reel 360 Oct 22, 2025
It’s official: one of Hollywood’s most storied studios, Warner Bros. Discovery (WBD), has hung a “For Sale” sign on its iconic water tower. In a statement Tuesday,...
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Hoo Hoo! Pillsbury Doughboy celebrates his 60th bday at home
  • REEL MINNEAPOLIS

Hoo Hoo! Pillsbury Doughboy celebrates his 60th bday at home

By Reel 360 Oct 22, 2025
The Pillsbury Doughboy is turning 60, and he’s celebrating like never before by inviting fans inside his home for the first time. To mark the milestone, the beloved mascot ha...
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Dove’s “Change the Compliment” earns highest System1 score
  • REEL NEW YORK

Dove’s “Change the Compliment” earns highest System1 score

By Reel 360 Oct 22, 2025
Dove’s latest campaign, “Change the Compliment,” is proving that authenticity and emotional storytelling still drive results. The global campaign, created by Zulu Alpha K...
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lūquire summons ‘Agency Nightmare Apparel’
  • Spooktober

lūquire summons ‘Agency Nightmare Apparel’

By Reel 360 Oct 22, 2025
Just in time for Halloween, lūquire is unleashing something straight out of a creative’s worst nightmare: Agency Nightmare Apparel, a limited-edition merch line inspired by ...
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Disney+ unveils “EDGEOFYØR Seat” for Huluween
  • Spooktober

Disney+ unveils “EDGEOFYØR Seat” for Huluween

By Reel 360 Oct 21, 2025
This Halloween, Disney+ is turning fright night into a full-body experience with the debut of the EDGEOFYØR Seat, a limited-edition physical chair designed to keep viewers lit...
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Jury Presidents announced for The One Show 2026
  • The One Club

Jury Presidents announced for The One Show 2026

By Reel 360 Oct 21, 2025
The One Club for Creativity has revealed the global creative leaders who will serve as Jury Presidents for The One Show 2026, one of the world’s most prestigious awards progr...
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Battery drops high energy campaign for Splice INSTRUMENT
  • REEL LA

Battery drops high energy campaign for Splice INSTRUMENT

By Reel 360 Oct 21, 2025
Music gets its moment of evolution in a fun, high-energy new campaign from Battery for Splice, the platform powering music creation for millions of producers worldwide. With...
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Director Julian Pugsley joins Good Times
  • REEL MOVES/LA

Director Julian Pugsley joins Good Times

By Reel 360 Oct 21, 2025
Good Times has added comedy-meets-craft visionary Julian Pugsley to its U.S. commercial roster. Known for his cinematic style and razor-sharp humor, Pugsley builds slightly off...
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