Production and post house Picture North has signed Simpatico for East Coast representation. This strategic alliance accelerates the company’s nationwide growth and complements its West Coast expansion, which occurred earlier this year.
“This new partnership with Simpatico represents the latest step in our evolution. We’re becoming more competitive while retaining the flexibility and high visual standard that keeps our clients coming back,” said Martin Rodahl, Founder and Executive Producer, Picture North. “We’re excited to build on our East Coast foundation, pursue more ambitious work, and we’re already shortlisting on projects—it’s just the beginning.”
Led by industry veterans Jolie Miller and Denise Blate Roederer, Simpatico brings a proven track record of connecting top-tier talent with leading agencies. “We’re excited to partner with Picture North and collaborate with their talented team,” said Miller and Roederer. “Beyond their impressive work, we’re inspired by the heart and integrity that define their brand. We look forward to fostering meaningful partnerships and contributing to their continued success.”
“We’re thrilled to be represented by a team whose professionalism is matched by genuine warmth and a collaborative spirit,” added Mac Hedges, Executive Producer, Picture North. “Their seamless communication and dedication have made this a standout partnership. Picture North is proud to call Simpatico our partners and friends—we’re looking forward to a bright future together.”
The move follows Picture North’s West Coast representation deal with Shortlist earlier in 2025, positioning the company to deliver next-level creative, production, and post solutions with even greater momentum across U.S. markets.
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