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Columnist: Reel 360

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Woot! campaign earns massive YouTube views
  • Reel Ad of the Week

Woot! campaign earns massive YouTube views

By Reel 360 Feb 22, 2021
Irreverent and quite frankly, ridiculous, the new campaign from Woot! and production company The New Blank is our Reel Ad of the Week. What do we like about the work from a fir...
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Microsoft finds a way in new campaign
  • REEL NEW YORK

Microsoft finds a way in new campaign

By Reel 360 Feb 22, 2021
While there is no doubt that this has been one of them most challenging years ever for many businesses, Microsoft Teams has continued to play an integral part of the way compan...
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Superdoom signs director Heidi Berg
  • REEL MOVES/LA

Superdoom signs director Heidi Berg

By Reel 360 Feb 22, 2021
Creative bureau Superdoom has signed director Heidi Berg (they/them) for U.S. commercial production out of Los Angeles, CA. This is their first commercial representation. T...
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Sasha Calle: Latina actress is DC’s new Supergirl
  • Film

Sasha Calle: Latina actress is DC’s new Supergirl

By Reel 360 Feb 22, 2021
Latina Sasha Calle, actress from Young And The Restless has scored the feature role of DC Universe’s new Supergirl. The Boston, MA-born Colombian actress is the first Latina ...
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SXSW announces Pitch Competition finalists
  • SXSW

SXSW announces Pitch Competition finalists

By Reel 360 Feb 21, 2021
South by Southwest Conference and Festivals announced the finalists for the 13th annual SXSW Pitch event, taking place virtually on March 17-18 as part of the SXSW Online dig...
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Soundtrack to ‘Too Beautiful, Our Right to Fight’ released
  • Indie Film

Soundtrack to ‘Too Beautiful, Our Right to Fight’ released

By Reel 360 Feb 21, 2021
The official soundtrack for the feature documentary Too Beautiful, Our Right to Fight, the story of Cuban boxer Namibia Flores Rodriguez, will be released. The film was directe...
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Fat Boys’ Prince Markie Dee passes at 52
  • In memoriam

Fat Boys’ Prince Markie Dee passes at 52

By Reel 360 Feb 19, 2021
Prince Markie Dee, aka Mark Morales, best known as one of the original three founding members of the pioneering hip-hop group The Fat Boys, died suddenly Thursday at age 52. Hi...
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Lidl debunks suspiciously low prices conspiracy
  • REEL KC

Lidl debunks suspiciously low prices conspiracy

By Reel 360 Feb 18, 2021
Lidl U.S. is a more recent newcomer to the American grocery scene and has been expanding through the market at a rapid rate which landed them as number one on NRF Hot 100 Reta...
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Wednesday Addams takes Center in new Netflix series
  • Streaming

Wednesday Addams takes Center in new Netflix series

By Reel 360 Feb 18, 2021
Netflix and MGM/UA have announced the new live-action coming-of-age comedy Wednesday that will see everyone’s favorite maiden of the macabre, Wednesday Addams, grad...
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Squeak E. Clean taps Michael Gross as Los Angeles ECD
  • REEL MOVES/LA

Squeak E. Clean taps Michael Gross as Los Angeles ECD

By Reel 360 Feb 18, 2021
Global creative audio network Squeak E. Clean Studios has tapped Michael Gross (MG) as Executive Creative Producer out of its Los Angeles studio. In addition to overseeing ...
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Logan Industry launches production company
  • REEL MOVES/LA

Logan Industry launches production company

By Reel 360 Feb 18, 2021
The producers behind 2020’s award-winning documentary feature ​The Donut King,​ directed by Alice Gu, have launched Logan Industry, a full-service commercial and film/TV...
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Mastercard, Hudson support Black Businesswomen
  • REEL NEW YORK

Mastercard, Hudson support Black Businesswomen

By Reel 360 Feb 18, 2021
Black women-owned businesses are vital to our economy and are amongst the hardest hit by the impacts of the pandemic. Today, Mastercard and Jennifer Hudson are announcing the...
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Public Label appoints Sumner as SVP Growth
  • REEL MOVES/NEW YORK

Public Label appoints Sumner as SVP Growth

By Reel 360 Feb 17, 2021
North American creative marketing agency, Public Label, announced today the appointment of Stephanie Sumner as SVP, Growth. Reporting to Brian Cohen, CEO of Match Marketing Gro...
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Run a better and safer film set with new casting app
  • The Craft

Run a better and safer film set with new casting app

By Reel 360 Feb 17, 2021
Television and film productions face unprecedented safety challenges during the COVID-19 pandemic. Run A Better Set (RABS) offers a complete digital solution for safely and eff...
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Owolo joins ArtClass as Head Of Broadcast Development
  • REEL MOVES/LA

Owolo joins ArtClass as Head Of Broadcast Development

By Reel 360 Feb 16, 2021
Sean Owolo has joined bicoastal production company ArtClass as Head of Broadcast Development. Owolo is a seasoned marketing executive with more than 20 years of experience in t...
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New Silk Ultra campaign features Phelps, Raisman
  • REEL NEW YORK

New Silk Ultra campaign features Phelps, Raisman

By Reel 360 Feb 16, 2021
Silk’s new campaign, produced by Lightning Orchard, spotlights the fierce power of plant-based nutrition with beast-level strength athletes, Michael Phelps and ...
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Director Zen Sekizawa signs with WoodShop
  • REEL MOVES/LA

Director Zen Sekizawa signs with WoodShop

By Reel 360 Feb 16, 2021
Director/Photographer Zen Sekizawa has signed with WoodShop, as the company continues to expand its diverse directorial roster this year. Founders Executive Producer Sam S...
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Omnicom Media Group targeted by cyber attack
  • REEL BUSINESS

Omnicom Media Group targeted by cyber attack

By Reel 360 Feb 16, 2021
On the day that Omnicom scheduled to publish its fourth quarter and full year 2020 results, Omnicom Media Group was reportedly hit by a cyber attack. According to AdAge who bro...
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Zen & The Art Of Jaguar Racing
  • REEL LA

Zen & The Art Of Jaguar Racing

By Reel 360 Feb 16, 2021
Alldayeveryday and director Scott Zacaroli hit Virginia International Raceway with a scorching 575hp supercharged Jaguar and professional race car driver Canaan O’Connell for...
More »
WGA announces film nominations
  • Awards Season

WGA announces film nominations

By Reel 360 Feb 16, 2021
Writers Guild of America West (WGAW) and Writers Guild of America, East (WGAE) have announced WGA Awards nominations for outstanding achievement in screenwriting during 2020. ...
More »

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