The producers behind 2020’s award-winning documentary feature The Donut King, directed by Alice Gu, have launched Logan Industry, a full-service commercial and film/TV production company.
The news was announced today by Logan Industry Founding Partner and Executive Producer, José Nuñez. “It was an organic decision to put all our projects under one banner,” commented Nuñez, a veteran commercial producer who has worked with shops such as RSA Films, Framestore, MPC and Caviar.
“At Logan Industry, we aspire to be a little giant and that for me means having an impact in the market while operating as a cohesive family unit. I believe we have a well-curated roster to make such an impression. A perfect case study of what I mean is Alice Gu. She and I have worked together for many years on commercials.
In 2018 we developed and produced her feature length directorial debut, The Donut King, and we are now collaborating with Scott Free on the scripted version of the film. And we have several other feature projects, as well as commercial opportunities, in the pipeline for Alice.”
In addition to The Donut King director/cinematographer Alice Gu, the Logan Industry roster includes award-winning multi-disciplinary filmmakers Alexander Alexandrov (director/cinematographer), Laurent Ledru, Mauricio Sierra and Luis Aguer. Among their recent commercial work, spots for Apple, Nike, Tumi, Vogue, Coca-Cola, Samsung, Ford, Harley-Davidson, Microsoft and Disney.
Working closely with Nuñez will be Logan Industry Executive Producers Paul Kawasaki and Marthinus Lamprecht. Kawasaki is a production industry veteran who spent the past 14 years as a staff producer then executive producer at RSA Films, and who has also worked with Supply & Demand, Tool of North America and Sony Imageworks’ Pavlov Productions. Lamprecht is a seasoned freelancer who cut his teeth on major projects for Anonymous Content, Serial Pictures, RSA Films, Pretty Bird and MJZ, and in recent years, has produced almost exclusively for Nuñez.
Nuñez co-founded Logan Industry with experienced financier Gonzalo Troncoso and serial entrepreneurs Andy Rosillo and Eu Correa. The partners saw the 2020 pandemic shutdown as an opportunity to finally focus on the dream of launching and realizing a new company, which has been decades in the making. Logan Industry nurtures a culture of familial camaraderie, which inspires the company’s creative identity, purpose and drive.
“Logan is an acronym that incorporates the initials of my daughter’s name plus L for love,” Nuñez said. “The name underscores the family spirit of our company. We strive to make stories that resonate with life today while capturing the innocence of old-fashioned dreams.”