North American creative marketing agency, Public Label, announced today the appointment of Stephanie Sumner as SVP, Growth. Reporting to Brian Cohen, CEO of Match Marketing Group, Sumner will be responsible for leading growth initiatives at the newly launched agency.
Sumner’s hire is the latest move in the agency’s trajectory of cementing its presence in the U.S. and Canada. In December, Match Marketing Group relaunched as two separate agencies – Public Label and Match Retail – following an extensive overhaul and modernization of the agency’s unique expertise and offerings.
“We’re thrilled to welcome someone with Stephanie’s talent and pedigree to the team. Her experience and intelligence are obvious, but it’s her passion, curiosity and personal character that make her stand out from the pack,” said Cohen. “She’s a perfect fit for Public Label’s culture, and we’re already learning from her since she’s been on board.”
A seasoned marketing leader with a passion for helping teams perform at their best, Sumner spent nearly 18 years with North Carolina-based McKinney, advancing to the Vice President and Director of Business Development role. While there, she led the agency’s marketing as well as new business development for both NC and NY offices, driving cross-functional teams of all internal departments and external partners.
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Prior to joining Public Label, Sumner was a marketing consultant providing marketing guidance and expertise to clients of all kinds. This included serving as an agency search consultant, most recently leading the global agency review for SAS Institute, which was awarded to McCann. Before that, Sumner was Director of Strategic Partnerships at VisionPoint Marketing, a Raleigh NC-based agency focused on institutions of higher learning. While there, she implemented agency best practices and marketing strategies that helped grow the company 40% during her tenure. Earlier in her career, Sumner spent time at Omnicom’s Bright Red agency where she was SVP, Client Development.
“Brian and the team at Public Label have put the right pieces in place to create an agency that clients are going to want to work with,” said Sumner. “We hack cultures to understand audience motivations and the cultural movements that resonate with them. It’s a really compelling approach to creating and activating marketing in today’s environment.”
Outside of her role, Sumner hosts and produces a podcast, Quiet Women, which is a series of conversations with amazing women who tend to keep that amazingness to themselves.
Reel 360 wishes Stephanie the best of luck in her new role.