REEL LA Archives

REEL LA

Ulf Johansson puts Halo on top in new campaign

By Reel 360 Apr 13, 2022

Famed commercial director Ulf Johansson - Halo Top’s “Put Yourself On Top” campaign. Johansson, famed for his work with iconic brands like Old Spice and Mountain Dew’s...

REEL LA

FTX Crypto finds an Angel for MLB debut

By Reel 360 Apr 7, 2022

The Official Cryptocurrency Exchange brand of MLB is playing a bit of a name game to lead off Opening Day. FTX’s latest national campaign features All-Star pitcher and batte...

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JuneShine launches first live TVC

By Reel 360 Apr 1, 2022

JuneShine – the #1 hard kombucha brand in the U.S. with over $30M raised and 30M cans sold of its insanely delicious, honest alcohol for a better planet made with only real, ...

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ASICS & Wheelhouse Labs kick off “Always in Motion”

By Reel 360 Mar 11, 2022

ASICS’ “Always in Motion” campaign has launched, fresh off the announcement that Wheelhouse Labs is the new creative & entertainment marketing (AOR) for ASICS Sport...

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“Digital Air Wick Super Bloom” enters Year Two

By Reel 360 Mar 11, 2022

To commemorate the one-year anniversary of the “One Square Foot” campaign launch, Air Wick is continuing their partnership with World Wildlife Fund (WWF) and their joint co...

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Vans celebrate female artists and creators

By Reel 360 Mar 7, 2022

In its new campaign, Vans is enabling a family of artists, creators, and originators to share their unique perspectives, creative process, and passion for purpose-driven storie...

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New Honda docuseries celebrates HBCU

By Reel 360 Feb 28, 2022

Honda Battle of the Bands (HBOB), the nation's premier showcase for Historically Black College and University (HBCU) marching bands and dance teams, announced its new four-part...

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Things that go “Vroom”in Toyota spot

By Reel 360 Feb 23, 2022

In partnership with Saatchi & Saatchi, JOJX produced Toyota’s latest motorsports spot “Vroom,” which premiered during The Daytona 500 on February 20, 2022. ...

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It’s talking fish in new Fiverr campaign

Jan 25, 2022

Freelance service online marketplace, Fiverr, has launched a playful new campaign created by multi-award-winning creative company The-Artery. Helmed by director Alon Seifer...

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Klaus Obermeyer directs Title Reveal Film for Amazon’s Lord of the Rings

By Reel 360 Jan 21, 2022

Prime Video's The Lord of the Rings: The Rings of Power officially has a name and it hints at what’s to come. The television series' complete title was unveiled earlier ...

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A brand reborn – Hood Rubber Company seen through a Gen Z lens

By Reel 360 Jan 11, 2022

Creative Production Studio Los York has produced a campaign for Hood Rubber, to introduce a legendary company to a new generation of consumers. Directed by Dane Del Deo, the in...

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T2 develops transcultural campaign for Toyota Corolla Cross

By Reel 360 Jan 10, 2022

As the newest versatile family member in the Corolla family, the first-ever 2022 Toyota Corolla Cross kicks off the new year with the 'Just Right' campaign, which highlights th...

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Spidey needs a ridey in Hyundai spot

By Reel 360 Dec 19, 2021

The all-new Hyundai IONIQ 5 and all-new Hyundai TUCSON will make their Hollywood debut in Sony Pictures' upcoming film Spider-Man: No Way Home. Leading up to the film...

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Reese’s University joins Tournament of Roses Parade

By Reel 360 Dec 16, 2021

The Pasadena Tournament of Roses has announced that it will welcome Reese's University to participate in the 133rd Rose Parade. The university's team may not be taking the f...

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WTBR creates transparent Glassdoor campaign

By Reel 360 Dec 1, 2021

Creative production company Where the Buffalo Roam (WTBR) produced a new brand campaign for Glassdoor, the worldwide leader on insights about jobs and companies. Built around t...

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The Roster keeps its cool for KSwiss and more

By Reel 360 Nov 29, 2021

As holding companies - and larger independents - do combat in the talent wars,LA-based agency, The Roster is finding that clients big and small are waging a battle of their own...

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The Cronenweths direct “First Look” for new Mazda CX-50

By Reel 360 Nov 24, 2021

Wondros Collective directors, The Cronenweths, helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creativel...

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VIZIO launches new “Hear Like They Do” for sound bars

By Reel 360 Nov 22, 2021

When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans. W...

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Commercial Directing Film School PSA deepens commitment to mentorship

By Reel 360 Oct 25, 2021

A new PSA called “Mentors” juxtaposes two scenarios involving the game of chess: one stark and foreboding, in which black pieces knock one another off the board, and a brig...

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Battery delivers buttery campaign for Land O’Lakes

By Reel 360 Oct 21, 2021

Buttery baked goods are hard enough to resist as it is. But if you ever needed a reason for that extra bit of butter or slice of cheese, supporting independent farmers gives yo...