Reese’s University joins Tournament of Roses Parade

Reese's
(The RU Mascot)

The Pasadena Tournament of Roses has announced that it will welcome Reese’s University to participate in the 133rd Rose Parade. The university’s team may not be taking the field, but The Fighting Cuppies will be participating in this year’s Rose Parade festivities alongside the Ohio State University and the University of Utah’s football teams.

Reese’s University, the world’s first and most pre-eminent institution of higher chocolate and peanut butter education and the only tuition-free university in the world, recently announced open enrollment for the first time in its 100-year history. Watch below:


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“With this unprecedented decision, we’re thrilled to offer an invitation to Reese’s University to take part in Rose Parade events,” said David Eads, Executive Director/CEO of the Pasadena Tournament of Roses. “The Fighting Cuppies will be taking to the streets of Pasadena, beaming with collegiate and peanut butter pride for all Reese’s and Rose Parade fans near and far.”

While the Fighting Cuppies won’t be competing for the Rose Bowl trophy, the team and its mascot, Cuppy, are getting ready to steal the show at the Rose Parade by preparing a float as iconic as the storied institution itself. The Reese’s University float will be 55 feet long, complete with a larger-than-life 23-foot tall Cuppy replica. The float, appropriately titled Chocolate, Peanut Butter, Success, will be covered with over 25,000 flowers and is certain to bring the orange to Orange Grove Blvd.

Reese’s U has the winningest confection-based football program and a track record that speaks for itself,” said Coach R, Head Coach, Reese’s University. “Our Cuppies play for the roaring crowds, the glory of the win and the love of the game, er, I mean cup. Our Fighting Cuppies cannot wait to bring next-level performance and unprecedented awesomeness as we make our debut in Pasadena.”

RU will bring greatness and chocolate and peanut butter to the annual celebration. Fans can find a commemorative, one-of-a-kind Reese’s University x Rose Parade Peanut Butter Rose on display in the Tournament House lobby during the week leading up to the parade and game. The Reese’s University Rose is a special edition Reese’s Peanut Butter Cup that has been customized to recognize RU’s first-ever appearance in the Rose Parade®.

Want to become a Fighting Cuppy yourself? Visit www.ReesesUniversity.com to enroll and join RU in its mission to become the largest online college community in the nation.

Go Fighting Cuppies

CREDITS:

Reese’s University

  • C-Sweet Studios (in-house agency) – Creative Idea/Concept
  • dentsu mcgarrybowen – TVC
  • Hungry Man – Production
  • Advertising Production Resources
  • Ultra – VisualIdentity System
  • Fleishman Hillard – Public Relations
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