Freelance service online marketplace, Fiverr, has launched a playful new campaign created by multi-award-winning creative company The-Artery.
Helmed by director Alon Seifert, this web film, entitled “Don’t Go With The Flow”, follows a chatty, entrepreneurial fish whose swimming school has grown exponentially after using resources from Fiverr.
By going against the flow of mainstream growth tactics, Fiverr helped this aquatic business succeed in creating a new logo, running a digital campaign, and hiring a new CMO — even if things didn’t quite go as planned. Watch below:
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The-Artery is composed of some of the most talented directors and post production experts in the industry, led by founder and CCO Vico Sharabani. Their impressive portfolio includes collaborations with Fortune 500 companies like Nike, Mercedes-Benz, and Under Armour, documentaries with none other than Beyoncé, and star-studded films like The Grand Budapest Hotel, Midsommar, Marriage Story, and Ocean’s 8.
CREDITS:
CLIENT: Fiverr
- Creative Manager at Fiverr – Tal Moravkin
- Creative Team Lead at Fiverr – Nimrod Maiman
- Motion Graphic Design at Fiverr – Ido Sapir
PRODUCTION COMPANY: The-Artery
- Script – Alon Seifert
- Producer – Keren Chika Gdalyhau
- CCO: Vico Sharabani
- Director: Alon Seifert
- EP: Deborah Sullivan
EDIT, ANIMATION, POST: The-Artery
- Producer: Michael McCarthy
- Editor: Mark Grassia
- Flame artist: Dan Tomer
- CG Supervisor: Yuval Levy
- Animation: Lucas Savarese, Ohad Bracha
- CG Lighting: Victoria Carolina
- Color Grading: Steve Picano
- Sound Design – Asaf Bitton
- Voiceover – Daniel Lear
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