The Cronenweths direct “First Look” for new Mazda CX-50

Mazda
(New work from The Cronenweths)

Wondros Collective directors, The Cronenweths, helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creatively capture the features and adventurous experiences the newest Mazda vehicle can support.

The spot highlights a human connection to nature with the tagline “Born of a reverence for nature.” Watch below:


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CREDITS:

CLIENT: Mazda

AGENCY: Hogarth NY

  • Chief Production Officer: Tania Sethi
  • Senior Producer Pt 1: Laura Goerhke
  • Senior Producer Pt 2: Momo Parra
  • Senior Integrated Producer: Jen Amaya
  • Associate Director, Integrated Business Affairs: Magda Wiater

CREATIVE AGENCY: SuperUnion

  • Executive Creative Director: Ross Clugston
  • Group Account Director: Devon Hay
  • Creative Director Art: Harlie Brindak
  • Creative Director Copy: Paul Wolfe
  • Account Manager: Amy Shih 

PRODUCTION COMPANY: Wondros Collective

  • Director: The Cronenweths
  • DP: Jeff Cronenweth
  • Sr. Executive Producer: Danielle Peretz
  • Head of Production: Gareth Wood
  • Producer: Nadine Brown

EDIT: Grammercy Park Studios

Editor: Vee Pinot 

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