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Reel 360 is a daily digital trade magazine that covers the national news on all aspects of advertising, film, TV, media, music, entertainment. The content is original, written by industry experts and contributing Op Eds

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Category: International

Quarantine buds Sadoun, Levy in holiday lockdown
  • International

Quarantine buds Sadoun, Levy in holiday lockdown

By Reel 360 Dec 8, 2020 0 Comment
1+
Consider them the the French Felix and Oscar. It is once again the season of Publicis Wishes. But this year, its team will need more than wishes to take on 2021.  Leave it to ...
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The Glenlivet knocks down barriers in new spot
  • International

The Glenlivet knocks down barriers in new spot

By Reel 360 Dec 2, 2020 0 Comment
1+
For the first time, The Glenlivet will air on cable TV with its ‘Original Since 1824’ ad. Starring a female lead, the effort demonstrates how The Glenlivet has been breakin...
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AstraZeneca Oxford COVID vaccine up to 70% positive
  • International

AstraZeneca Oxford COVID vaccine up to 70% positive

By Reel 360 Nov 23, 2020 0 Comment
2+
British - Swedish multinational pharmaceutical and biopharmaceutical company, AstraZeneca announced positive high-level results from an interim analysis of clinical trials of C...
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Snoop is drankin’ Sparkling and Water these days
  • International

Snoop is drankin’ Sparkling and Water these days

By Reel 360 Nov 20, 2020 0 Comment
2+
Snoop Dogg has apparently moved on from Gin and Juice to sparkling water. SodaStream, the world's leading sparkling water maker brand , today unveiled its Holiday 2020 campaign...
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Smiles reign in Burberry’s Singin’ in the Hail spot
  • International

Smiles reign in Burberry’s Singin’ in the Hail spot

By Reel 360 Nov 12, 2020 0 Comment
1+
Now this is a holiday spot for all seasons. Fashion house Burberry brings joy to our faces with this precious Christmas film using an updated remix of the Gene Kelly ...
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New McDonald’s billboards have bite
  • International

New McDonald’s billboards have bite

By Reel 360 Sep 29, 2020 0 Comment
1+
There are a handful of brands that only require a logo to identify them. Target has its bullseye. Nike, its swoosh. Apple, well an apple. And of course McDonald's has its golde...
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New Land Rover explores Africa with the Holgates
  • International

New Land Rover explores Africa with the Holgates

By Reel 360 Sep 25, 2020 0 Comment
1+
Agency Spark44 South Africa and SoloUnion recently debuted a new web spot for the 2020 Land Rover Defender, featuring modern-day explorers and Land Rover ambassadors Kingsley a...
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Havas UK’s campaign for Durex is a bit anal
  • International

Havas UK’s campaign for Durex is a bit anal

By Reel 360 Sep 9, 2020 0 Comment
1+
Durex, the world’s leading sexual wellbeing brand, has launched a new marketing campaign which aims to challenge societal attitudes and long-held misconceptions around anal s...
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UniLever Pakistan sing Anthem through face masks
  • International

UniLever Pakistan sing Anthem through face masks

By Reel 360 Aug 19, 2020 0 Comment
1+
The Covid-19 pandemic has had a severe impact on the world, including Pakistan, where the virus has claimed over 6,000 lives and left a far-reaching socioeconomic crisis in its...
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Under the bun: A look at Burger King late night
  • International

Under the bun: A look at Burger King late night

By Reel 360 Aug 13, 2020 0 Comment
1+
I mean, honestly this :49-second spot from David São Paulo for Burger King feels like any day part in Hollywood - especially the BK down the street from the Reel 360 office. ...
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W+K São Paulo launches #MinersOutCovidOut
  • International

W+K São Paulo launches #MinersOutCovidOut

By Reel 360 Aug 11, 2020 0 Comment
1+
Today, W+K São Paulo is launching a really strong and necessary message in defense of the Yanomami Indigenous People. The production is narrated Dário Kopenawa, a native lea...
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Foot Locker Europe unveils new brand platform
  • International

Foot Locker Europe unveils new brand platform

By Reel 360 Jul 21, 2020 0 Comment
1+
Hot on the heels of Foot Locker announcing its commitment of $200 million over the next five years towards enhancing the lives of its team members and customers in the Black co...
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Leo Burnett revives Elvis to launch new Fiat pick-up
  • International

Leo Burnett revives Elvis to launch new Fiat pick-up

By Reel 360 Jul 17, 2020 0 Comment
1+
To launch the new Fiat Strada pick-up truck, Leo Burnett Tailor Made, Sao Paulo, Brazil, has brought back that hip-swiveling King of Rock and Roll - Elvis - in a new integrated...
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Burnett Israel tackles the problem of “The Last Dorito”
  • International

Burnett Israel tackles the problem of “The Last Dorito”

By Reel 360 Jul 9, 2020 0 Comment
1+
Grocery deliveries are in high demand these days, often leading to extended waiting periods. This means conserving pantry items and patiently waiting your next batch of snacks ...
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As the world returns to “normal” Durex doesn’t
  • International

As the world returns to “normal” Durex doesn’t

By Reel 360 Jul 6, 2020 0 Comment
1+
As lockdown restrictions around the world ease, a new film from Durex Condoms has again called on people to not go back to normal – because normal wasn’t good enough. Cr...
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UPDATED: McDonald’s makes splash with recycled straws
  • International

UPDATED: McDonald’s makes splash with recycled straws

By Reel 360 Jul 3, 2020 0 Comment
1+
McDonald’s Austria is replacing plastic straws with recyclable paper ones as part of the fast food giant's global packaging and recycling s...
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Rio gets in the flow for Menstrual Hygiene Day
  • International

Rio gets in the flow for Menstrual Hygiene Day

By Reel 360 May 27, 2020 0 Comment
1+
Tomorrow, May 28, is Menstrual Hygiene Day. MH Day is a global advocacy platform that brings together the voices and actions of non-profits, government agencies, individuals, t...
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McDonald’s China appoints Publicis for Media Planning
  • International

McDonald’s China appoints Publicis for Media Planning

By Reel 360 May 21, 2020 0 Comment
1+
McDonald’s China has appointed Publicis Groupe as its media planning agency partner in Mainland China. The scope of work will be handled by a Power of One dedicated client so...
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New BBDO Group Russia OLV addresses fear of heights
  • International

New BBDO Group Russia OLV addresses fear of heights

By Reel 360 May 21, 2020 0 Comment
1+
Got a fear of heights? Turn to the next article now. Still here? Okay. You were warned. Proximity Russia, a part of BBDO Group, and MediaWise agencies have launched an OLV pow...
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IKEA wants Russians to find the joy in lockdown
  • International

IKEA wants Russians to find the joy in lockdown

By Reel 360 May 14, 2020 0 Comment
1+
If you’re going to stay in, you might as well stay in with style. Or to the Reel 360 team... a little excitement? That’s why IKEA has elevated the humble living room den w...
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