International Archives · | Reel 360 - At the intersection of Advertising, Entertainment, Media and Production

International

Foot Locker Europe unveils new brand platform

By Reel 360 Jul 21, 2020 0 Comment

Hot on the heels of Foot Locker announcing its commitment of $200 million over the next five years towards enhancing the lives of its team members and customers in the Black co...

International

Leo Burnett revives Elvis to launch new Fiat pick-up

By Reel 360 Jul 17, 2020 0 Comment

To launch the new Fiat Strada pick-up truck, Leo Burnett Tailor Made, Sao Paulo, Brazil, has brought back that hip-swiveling King of Rock and Roll - Elvis - in a new integrated...

International

Burnett Israel tackles the problem of “The Last Dorito”

By Reel 360 Jul 9, 2020 0 Comment

Grocery deliveries are in high demand these days, often leading to extended waiting periods. This means conserving pantry items and patiently waiting your next batch of snacks ...

International

As the world returns to “normal” Durex doesn’t

By Reel 360 Jul 6, 2020 0 Comment

As lockdown restrictions around the world ease, a new film from Durex Condoms has again called on people to not go back to normal – because normal wasn’t good enough. Cr...

International

UPDATED: McDonald’s makes splash with recycled straws

By Reel 360 Jul 3, 2020 0 Comment

McDonald’s Austria is replacing plastic straws with recyclable paper ones as part of the fast food giant's global packaging and recycling s...

International

Rio gets in the flow for Menstrual Hygiene Day

By Reel 360 May 27, 2020 0 Comment

Tomorrow, May 28, is Menstrual Hygiene Day. MH Day is a global advocacy platform that brings together the voices and actions of non-profits, government agencies, individuals, t...

International

McDonald’s China appoints Publicis for Media Planning

By Reel 360 May 21, 2020 0 Comment

McDonald’s China has appointed Publicis Groupe as its media planning agency partner in Mainland China. The scope of work will be handled by a Power of One dedicated client so...

International

New BBDO Group Russia OLV addresses fear of heights

By Reel 360 May 21, 2020 0 Comment

Got a fear of heights? Turn to the next article now. Still here? Okay. You were warned. Proximity Russia, a part of BBDO Group, and MediaWise agencies have launched an OLV pow...

International

IKEA wants Russians to find the joy in lockdown

By Reel 360 May 14, 2020 0 Comment

If you’re going to stay in, you might as well stay in with style. Or to the Reel 360 team... a little excitement? That’s why IKEA has elevated the humble living room den w...

International

Caviar says, “bonjour” to director Fanny Hoetzender

By Reel 360 May 7, 2020 0 Comment

Caviar has welcomed French filmmaker Fanny Hoetzender to their roster for European commercial and music video representation in Belgium, France, Holland, Spain and the UK. ...

International

Green Soul and Lobo set out to protect earth

By Reel 360 Apr 24, 2020 0 Comment

Ad agency Lobo, located in Medellin, Colombia has created a breathtaking print campaign for client Green Soul. The message is simple - Don't Attack the Planet. The agency's P...

International

It’s “Ominous-com” as CEO John Wren predicts layoffs

By Reel 360 Apr 14, 2020 0 Comment

Like all industries, the coronavirus COVID-19 has begun to affect the advertising industry. Omnicom CEO John Wren has confirmed staff reductions, salary slashes and furloughs a...

International

Ikea Spain reminds us why it’s nice to be home

By Reel 360 Mar 30, 2020 0 Comment

The home has always been our refuge, and now, it’s the best way to protect ourselves and others from the spread of coronavirus COVID-19 which has reached 768, 466 positive ca...

International

2020 Tokyo Olympics postponed. Will be rescheduled.

By Reel 360 Mar 24, 2020 0 Comment

The normal coronavirus COVID-19 pandemic has now benched the world's biggest sports event. After a two-hour call between the President of the International Olympic Committee (...

International

Omnicom mandates agencies to work from home

By Reel 360 Mar 17, 2020 0 Comment

In an effort to protect its 70,000+ employees from the global Coronavirus COVID-19 pandemic, holding company Omnicom which includes DDB, BBDO and TBWA, has issued a companywid...

International

Green Party teams with Creature for ITV, BBC

By Reel 360 Feb 13, 2020 0 Comment

The Green Party will tonight launch a party political broadcast completely unlike any of its competitors. The party has, for the fourth time, teamed up with Creature, th...

International

Oreo becomes fashionable with European influencers

By Reel 360 Jan 15, 2020 0 Comment

We're all used to twisting and an Oreo cookie (at least the Reel 360 team is) and licking the creme filling away before biting into the crunchy chocolate wafer. Now, the brand ...

International

Nike turns Chinese tradition into high octane chase

By Reel 360 Jan 14, 2020 0 Comment

Chinese New Year, or The Year of the Rat, is upon us. One of the many delightful traditions is known as The ‘hongbao’ - a red envelope stuffed with money - that is given by...

International

BK, Germany offers free whopper to spoil ‘Star Wars’

By Colin Costello Dec 12, 2019 0 Comment

Talk about having a last meal. Created by Hamburg agency Grabarz & Partner, Burger King Germany is offering free Whoppers to fans... for a price - spoil Star Wars: The Rise...