Creative hot shop and media agency Battery has named Pete Breton as the inaugural President and Executive Creative Director of Battery Canada.
In this dual leadership role, Breton will oversee creative endeavors for Battery Canada’s clients and spearhead the agency’s expansion in the Canadian market. This expansion will encompass strategic development, staff augmentation, and overall business growth.
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Breton brings a decade of invaluable experience from his tenure at Anomaly Toronto, where he played a pivotal role in establishing and nurturing the office as a Partner and Executive Creative Director. During his time at Anomaly Toronto, he led teams serving renowned clients in both Canada and the United States. His creative work has received accolades at prestigious industry events, including Cannes Lions, The One Show, Clios, and D&AD.
Regarding his new role, Breton expressed his enthusiasm, saying, “I’ve admired Battery’s creative work for many years, and I wholeheartedly embrace the agency’s philosophy of crafting work that combines creativity and entertainment. I believe that this mindset, coupled with our proactive focus on media and production, is exceptionally well-suited for the Toronto market. We’re already making strides with our founding client, and I’m eager to contribute to the agency’s growth and evolution.”
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Breton will report directly to Battery’s CEO, Anson Sowby, and Chief Creative Officer (CCO), Philip Khosid.
Commenting on this strategic addition, Philip Khosid, Co-founder and Chief Creative Officer of Battery, stated, “We recognized the necessity of having a brilliant, well-established creative leader to oversee our operations in Canada, and Pete perfectly fits that profile. With decades of experience working with prominent brands in Canada and beyond, we have full confidence that he will play a pivotal role in elevating Battery Canada into one of the nation’s premier creative agencies.”
Reel 360 News wishes Pete the best of luck in his new role.
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