Uber has launched a new multi-channel campaign for its membership program in the UK. The campaign features Hollywood icon Robert De Niro and Sex Education star Asa Butterfield and highlights how Uber One offers users savings on Uber and Uber Eats, including £0 delivery fees, discounted rides, and exclusive perks.
Directed by Emmy Award-winning filmmaker David Shane and produced by O Positive, the new spot portrays De Niro and Butterfield forming an unlikely friendship over their shared passion for food and travel.
The campaign showcases fun and heartwarming vignettes of the two stars bonding while getting Uber rides around London and enjoying dishes from Uber Eats. Watch below:
Maya Gallego Spiers, Head of Marketing UKI at Uber and Uber Eats said; “Our new campaign aims to let people know that Uber One is a membership for people who eat food and go places, which is just about everyone. With Uber One, members can save money on Uber & Uber Eats, and it’s already being enjoyed by over 1 million people in the UK. For our first ever Uber One campaign we’ve been lucky enough to work with the incredibly brilliant Robert De Niro and Asa Butterfield who have brought this campaign to life beautifully on screen.”
The campaign also includes tongue-in-cheek poster ads and content created by social media influencers celebrating moments of eating food and going places.
The ads will be featured across TV, BVOD, cinema, and digital platforms.
PRODUCTION COMPANY: O Positive
- Director: David Shane
- Producer: Nell Jordan
- Executive Producers: Ralph Laucella, Marc Grill, Nell Jordan
- DP: Justin Brown
- Production Designer: Dan Betteridge
- PM: Polly Leach
- Editorial Co: The Quarry
EDIT: Paul Watts, Scot Crane
POST: 1920 SFX
- VFX Supervisor: Ludo Fealy
- 2D Lead: Jamie Stitson
- Colorist: Kai Van Beers
- VFX producer: Charlotte Griffin
MUSIC LICENSING: Arnold Hattingh at Theodore
Sound Engineer: Sam Robson