In an audacious move to overthrow mundane browsers, Opera GX, the gamer-centric browser, has joined forces with Eric André, the comedian and host of The Eric André Show, in a campaign set to annihilate uninspiring browsers one-by-one.
The exclusive campaign features André wielding an axe in a rampage against outdated browsers, and aims to question the loyalty of users still stuck with generic, pre-installed browsers on their laptops or devices. Opera GX, known for its focus on gamers, is positioned as the antidote to the clunky, un-customizable, and resource-hogging default browsers.
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Auryn Hiscock, Creative Lead at Opera GX, expressed disdain for pre-installed browsers, stating, “They’re clunky, un-customizable resource hogs that come already loaded on everyone’s desktops and devices – basically, the antithesis of Opera GX.”
The creative portrays André smashing and mashing his way through a collection of browsers deemed outdated and uninspiring. The message is clear: Opera GX is here to bury the competition.
In contrast to the chaos Eric André inflicts on subpar browsers, Opera GX is highlighted for its advanced features, including enhanced customization options and the GX Corner, offering quick access to gaming news, deals, and releases. The browser promises faster web loading, improved control over system resources such as CPU, RAM, and network usage, and seamless integration with popular apps like Discord, Twitch, Facebook Messenger, WhatsApp, Telegram, and Instagram. Watch below:
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The work takes pride in stomping out the monotony of older browsers, allowing users to tailor their browsing experience with visually appealing MODS, each with its unique sound and video effects. As part of the customization options, users can adopt the “GX Man” MOD, a browser transformation inspired by Eric André’s character, available for free on the GX store.
This innovative campaign, combining humor and chaos, underscores Opera GX’s commitment to providing a dynamic and enjoyable browsing experience, as opposed to the lackluster alternatives it seeks to bury. Users are invited to join Eric André and Opera GX in embracing a browser that refuses to tolerate the mundane, promising a digital landscape free of the limitations of traditional browsers.
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