Workday is revolutionizing the workplace once again with its newest global campaign featuring rock icons Gwen Stefani, Travis Barker, and Billy Idol. Titled “We’re All Rock Stars,” this campaign challenges the notion of who truly deserves the title of “rock star” in today’s corporate environment.
The campaign’s two new TV spots, created by Ogilvy, “We’re All Rock Stars” and “Rock Responsibly,” debuted during The Masters from April 8-14 and will reach audiences across six key markets: Australia, Canada, France, Germany, the UK, and the U.S.
In the new creative, Stefani, Barker, and Idol express their disbelief over the corporate world and Workday continuing to refer to each other as “rock stars.” With humor and wit, the commercials highlight the disparity between true rock stars and office workers who aspire to the title. Stefani emphasizes her multi-platinum success in the music industry, Barker showcases his drumming prowess, and Idol exudes classic rock star style.
Stefani kicks off the spot by pointing out her numerous achievements in the music industry and questioning the misuse of the term “rock star” in the workplace. Idol, while acknowledging Workday’s innovative use of AI and ML, questions the desire to be “responsible” in the first place. Barker, a legendary drummer, scoffs at the notion of office workers aspiring to be rock stars and asserts that true rock stars emerge from the music industry.
However, while Workday respects the perspectives of these rock icons, the company disagrees with the notion that corporate rock stars are not real rock stars. Workday provides cutting-edge tools powered by AI to help businesses worldwide manage their people and finances effectively. Watch below:
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Emma Chalwin, Chief Marketing Officer at Workday, expressed excitement about the campaign, stating, “While these rock icons might not consider us to be rock stars in the traditional sense, our customers around the world are the true rock stars of business, and we want to celebrate that.” The campaign aims to showcase Workday’s commitment to revolutionizing the future of work with humor, talent, and a bold edge.
Workday is ready to rock the future of work, and this campaign is just the beginning of its bold journey.
