In an unprecedented move that merges two titans of pop culture, The Walt Disney Company and Coca-Cola have joined forces to launch Coca-Cola x Marvel: The Heroes. This innovative collaboration showcases some of Marvel’s most beloved characters in a limited-time campaign that promises to excite fans worldwide.
The collaboration introduces a brand-new TV commercial and an exclusive consumer experience featuring unique Coca-Cola pack designs adorned with illustrations of 38 iconic Marvel characters. Each can and bottle in the collection is designed with a striking balance of white, red, and black tones, enhancing the visual appeal and highlighting the essence of the characters.
Moreover, these collectible items are equipped with scannable QR codes that unlock an immersive augmented reality (AR) experience on Coca-Cola’s website, allowing fans to interact with their favorite Marvel heroes in new and exciting ways.
Beyond the captivating packaging and interactive AR elements, Coca-Cola x Marvel: The Heroes offers fans the opportunity to win an array of exciting prizes from Disney and Marvel, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions. Watch below:
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Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company, expressed enthusiasm about the collaboration, stating, “Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry. We took the traditional marketing paradigm and redefined it in the best way possible.”
Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola, emphasized the long-standing relationship between Coca-Cola and Disney, highlighting the opportunity for both brands to push creative boundaries. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences,” ElDessouky added.
The Coca-Cola x Marvel: The Heroes collaboration features an extensive lineup of Marvel characters across its limited-edition products. From classic heroes like Captain America and Iron Man to antiheroes like Deadpool and villains like Thanos, the collection spans the Marvel Universe, offering something for every fan.
Fans worldwide can participate in this groundbreaking collaboration as Coca-Cola x Marvel: The Heroes launches in more than 50 countries across North America, Latin America, Europe, China, Japan, and Asia Pacific. Starting today, enthusiasts can collect their favorite characters from this extraordinary partnership, celebrating the enduring legacy of Marvel and Coca-Cola’s commitment to innovation and creativity.
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