REEL NEW YORK News

REEL NEW YORK

Pedigree turns Clubhouse into the Doghouse

By Reel 360 Mar 23, 2021

Teaming up with shelters across the country, the Pedigree brand is one of the first brands tapping into the new Clubhouse platform to highlight its mission of ending pet h...

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Pepsi introduces first permanent flavor in 5 years

By Reel 360 Mar 19, 2021

Today, Pepsi announced the nationwide rollout of Pepsi Mango, the brand's first new permanent flavored cola in five years. Surprising? Yes. Delicious? Heck yes. The bright citr...

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Havas paints picture of world without RBG

By Reel 360 Mar 16, 2021

On March 15th, Ruth Bader Ginsburg’s (RBG) first birthday since her passing, SOS Children’s Villages, a charity Ruth favored, is asking us all to take time to reflect on RB...

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Wear what you love in new Macy’s campaign

By Reel 360 Mar 15, 2021

There is nothing like the magic of an amazing new outfit. And who knows that better than Macy's? That's what we have in their spring campaign from storytelling production comp...

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New Air Wick campaign benefits WWF

By Reel 360 Mar 12, 2021

Our friends at Havas New York have launched a new ad campaign for Air Wick called “One Square Foot,” which announces the brand’s commitment to restore and protect nature...

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Grey taps Amanda Gorman to share powerful words

By Reel 360 Mar 8, 2021

Grey New York teamed up with Amanda Gorman, the young poet and activist whose poem at the Biden inauguration generated international acclaim, to highlight the work of Vital Voi...

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Outfront Media displays ‘HERstory’ on OOH

By Reel 360 Mar 8, 2021

OUTFRONT Media Inc. kicks off International Women's Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, c...

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For IWD, Groove Guild releases new music video

By Reel 360 Mar 8, 2021

Launching in celebration of International Women’s Day (March 8), NYC-based music agency Groove Guild is releasing a bouncy new music video for Machines A.T.O.’s “Like Gir...

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Young Hero serves Absolut responsibility campaign

By Reel 360 Mar 1, 2021

Young Hero served as creative agency and production company for Absolut Vodka’s Drink Responsibly, #LoveResponsibly integrated campaign, which kicked off in time for Valentin...

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Sugar Ray Leonard finds resilience with Midcaps

By Reel 360 Feb 24, 2021

The latest campaign from McCann New York for State Street Global Advisors campaign captures their spirit of resilience by depicting the knockdown and recovery of one boxing’s...

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Microsoft finds a way in new campaign

By Reel 360 Feb 22, 2021

While there is no doubt that this has been one of them most challenging years ever for many businesses, Microsoft Teams has continued to play an integral part of the way compan...

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Mastercard, Hudson support Black Businesswomen

By Reel 360 Feb 18, 2021

Black women-owned businesses are vital to our economy and are amongst the hardest hit by the impacts of the pandemic. Today, Mastercard and Jennifer Hudson are announcing the...

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New Silk Ultra campaign features Phelps, Raisman

By Reel 360 Feb 16, 2021

Silk’s new campaign, produced by Lightning Orchard, spotlights the fierce power of plant-based nutrition with beast-level strength athletes, Michael Phelps and ...

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New Orleans Jazz Society launches music relief fund

By Reel 360 Feb 15, 2021

When the Covid-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. To help offset the fall...

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K-Y slides into new Valentine’s Day campaign

By Reel 360 Feb 12, 2021

Valentine’s Day has lost much of its cultural luster and sex appeal. A day steeped in pervasive clichés, many people – Millennials in particular – are rejecting thi...

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Seagram’s wants us to sip happiness in new campaign

By Reel 360 Feb 11, 2021

Seagram’s today releases their latest Seagram’s Escapes ads “Sip Happiness,” the 4-spot campaign sending vibrant travel experiences and entertainment to consumers at ho...

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Mustang Mach-E takes on Gravity, Lightning, DNA Oh my

By Reel 360 Feb 11, 2021

Since the Ford Mustang Mach-E was revealed, interest around Ford’s electric pony has been sky high. Recent insights point to the fact that Mustang Mach-E versus competitors�...

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Dunkin’s new NHL ad plays in a bubble

By Reel 360 Feb 9, 2021

Last season, like the NBA, the NHL played a partial season in a bubble. So, here we have a case of art imitating life as a new campaign from Dunkin' and their creative partner ...

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Ataboy dreams up surrealist worlds for White Castle

By Reel 360 Feb 4, 2021

There is actually advertising going on that doesn't include the two words - Super Bowl. Creative production company Ataboy partners with full-service advertising agency Merk...