Pura has teamed up with the creative agency SixTwentySix to launch its first-ever brand campaign, Transform Your Space with Scent. Directed by Nolan Goff, the campaign redefines the home fragrance experience by demonstrating how Pura’s innovative technology can transform any space into a customizable and sensory wonderland.
Pura’s products feature intuitive smart technology, an extensive range of premium fragrances, customizable scent intensity, and seamless control via the Pura app, making it easy for consumers to personalize their spaces with fragrance.
The Transform Your Space with Scent campaign creatively combines live-action footage and visual effects, making the intangible experience of scent tangible. A score by Sebastian Fritze helps guide viewers through this immersive journey, further enhancing the campaign’s sensory appeal. Watch below:
The campaign highlights the emotional impact of scent, illustrating how it can transport individuals to different places, evoke memories, or inspire new experiences. Pura’s product becomes more than just a smart device—it’s a tool for creativity that enhances the environment, mood, and personal style of any space. Watch below:
“As we developed the creative, it became clear that Pura’s full personality hadn’t been fully revealed,” Goff explained. “Our answer was to move beyond treating Pura as a mere device, instead showcasing its wide-ranging personality by placing a character at the heart of our story who curates her own reality.”
Pura’s CEO, Bruno Lima, emphasized the importance of this campaign in capturing the transformative power of the brand’s products. “This campaign presents our technology in a way that will deeply resonate with audiences, highlighting Pura’s unique ability to design, elevate, and personalize spaces through the power of fragrance,” he stated.
The campaign will run from September 16 through mid-December, with continued visibility into 2025, across CTV, social media, and programmatic displays.
With this campaign, Pura sets the stage for continued growth in the booming home fragrance market, while offering consumers an innovative way to enrich their everyday environments.
CREDITS:
BRAND: Pura
- Bruno Lima: CEO/Co-Founder
- Luke Jackson: Head of Brand
- TJ Derrick: Director of Creative
- Hunter Hansen: Sr Acquisition Marketing Manager
CREATIVE STUDIO AND PRODUCTION COMPANY: SixTwentySix
- Director: Nolan Goff
- Managing Director/Partner: Jake Krask
- EP / Partner: Austin Barbera
- EP / Head of Production: Jonny Edwards
- Production Manager: Amber Bolden
- Production Exc. Asst.: Gabby Font
- Sr. Post Producer: Joaquin Villalobos
- Post Producer / VFX Producer: Ashlyn Des Roches
- Asst. Editor / Post Coordinator: Brian Welch
- Producer: Sabrina Keyz
- Prod. Manager: Fia Oruene
- Prod. Coordinator: Emma Frances Soviero
- 1st AD: Jesse Hays
- 2nd AD: Christina ‘Mitchy’ Mitchell
- DP: Casey Stolberg
- 1st AC: Darrell Nash
- 2nd AC: Kalen ‘Wolf’ Jackson
- BTS: Jack Delulio
- Gaffer: Jihan ‘Jay’ Casquejo
- BBE: Peter Murphy
- Electric: Victor Arenal
- Board Op: Ben Bowen
- Electric: Diego Castellanos
- Key Grip: Charles Tae
- BBG: Garrett Dorin
- Grip: Alexandre Nunez
- Grip: Maxwell Allen
- Grip: Daniel ‘Dangle’ Kusenda
- Grip PA: Alex ‘AT’ Toval
- Prod. Designer: Jade Harris
- Set Dresser: Kelly Wilcox
- Set Dresser: Nathaniel Boggess
- Set Dresser: Bryan Harris
- Art PA: Lindsey Barrow
- HMU: Laura Bueno
- Stylist: Chanel Gibbons
- VTR: AD2 Inc.
- Audio Mixer: Bobby Vonghom
- Location Scout: Faith Hudson
- PA – Truck: Alex ‘AT’ Toval
- PA – Set: David Arzac
- PA – Set: Rolando Rodas
- Storyboard Artist: Jonathan B Perez
- Casting: Laurie Records Casting
- Camera Rentals: Eastside Camera
- Editor: Scott Hanson
- Colorist: Jacob McKee
- GFX: NA
- VFX: Nikita Kluchnikov, Shane Silver
- VFX: Miklas Hoffman, Valero Hryuschuk
- Sound Designer: Sebastian Fritze
- Original Score: Sebastian Fritze
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