Innovative “climate store,” BETTER, known for promoting planet-friendly products, has unveiled a bold new statement in time for the 2024 United Nations Climate Change Conference (COP29) and Climate Action Day. Towering 50 feet over Los Angeles’ iconic Sunset Boulevard, the massive hand-painted billboard brings a satirical edge to climate advocacy.
The ad mimics classic personal injury lawyer billboards, flipping the script to tackle the real-life impacts of climate change. At its center is a “climate hotline” phone number—1-877-365-1816—designed to engage and educate callers with a mix of cheeky messages and actionable tips delivered in BETTER’s signature humor-driven style.
Blurring Lines Between Activism and Art
The campaign was conceptualized and designed by Spacecraft Earth in collaboration with Mike Farrell, Group Design Director at 72andSunny and a core creative collaborator for BETTER. It was brought to life by renowned mural artist Sean Bono, founder of BONO/Paints, whose past work includes major brands like Nike, Just Egg, NYX, and Topo Chico.
The mural was painted using eco-friendly, water-based, non-toxic paints, aligning with BETTER’s commitment to sustainability. The ad combines street art, satire, and climate action, creating an engaging and thought-provoking centerpiece for Los Angeles residents and visitors.
“Climate change affects all of us,” says Ben Becker, co-founder of BETTER. “If it were a legal case, we’d all be plaintiffs. Since we can’t hire lawyers for the planet, we’re using this faux-lawyer billboard to drive awareness and action instead.”
Expanding the Campaign
BETTER plans to expand the initiative nationwide with additional large-scale murals. The next installation is set for New York City’s Greenpoint neighborhood in February 2025, featuring an entirely new design. This campaign underscores BETTER’s approach to making climate action accessible and engaging, harnessing humor to spark conversations and inspire change.
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