In a steamy and confident campaign for SKIMS, pop sensation Charli XCX has stepped into the spotlight, showcasing the brand’s latest Cotton Rib and Cotton Fleece collections.
Known for her bold style and chart-topping hits, Charli brings a fresh edge to the brand, embodying what she describes as “the essence of Brat”—a blend of confidence and unabashed self-expression.
The campaign, which spotlights pieces like the Cotton Rib Split Bralette and Cotton Rib Boxer, launched this Wednesday on SKIMS.com. Charli’s involvement highlights a seamless fusion of comfort and style, principles that SKIMS has championed since its inception.
“SKIMS empowers people to feel confident in their own skin,” Charli noted in a recent statement. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised.” Watch below:
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Kim Kardashian, founder of SKIMS, praised Charli as a “one-of-a-kind talent,” lauding her significant impact on music and pop culture. “SKIMS is always trying to highlight individuals at the forefront of culture,” Kardashian added, emphasizing the brand’s commitment to inclusivity and cultural relevance.
As SKIMS continues to expand its offerings, the integration of influential figures like Charli XCX not only enriches the brand’s appeal but also aligns with its mission to celebrate diversity and body positivity. This latest campaign is expected to resonate deeply with fans of both Charli and SKIMS, offering them apparel that is both stylish and supremely comfortable. Take a look at other images courtesy of SKIMS.
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