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Brave Makers x Sami Abdou craft sensory-driven work for Sur La Table
  • REEL NEW YORK

Brave Makers x Sami Abdou craft sensory-driven work for Sur La Table

By Reel 360 May 11, 2026
Brave Makers and director Sami Abdou are inviting audiences into the richly textured world of cookbook author, food stylist and designer Mariana Velásquez in a visually lush n...
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Mateo’s x GSD&M bring farmer’s market chaos to salsa aisle
  • REEL DALLAS

Mateo’s x GSD&M bring farmer’s market chaos to salsa aisle

By Reel 360 May 10, 2026
Mateo’s Gourmet Salsa is leaning hard into freshness in a new campaign from GSD&M that quite literally drops a giant farmer into everyday situations to make its point. ...
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Lewis Hamilton gets personal at S.Pellegrino unscripted dinner
  • International

Lewis Hamilton gets personal at S.Pellegrino unscripted dinner

By Colin Costello May 10, 2026
S.Pellegrino is turning dinner conversation into the centerpiece of its latest global campaign, launching “Dinner Dialogues” with Lewis Hamilton and some of his oldest frie...
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Your kitchen says a lot about you – literally – in Weiman campaign
  • REEL MILWAUKEE

Your kitchen says a lot about you – literally – in Weiman campaign

By Reel 360 May 8, 2026
Weiman is stepping away from traditional cleaning-product advertising and letting kitchen surfaces do the talking in a new campaign from the independent agency Hanson Dodge. ...
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Revlon taps Teyana Taylor as new face of Super Lustrous Lipstick
  • REEL MINNEAPOLIS

Revlon taps Teyana Taylor as new face of Super Lustrous Lipstick

By Reel 360 May 8, 2026
Revlon is bringing star power, style, and creative credibility to its iconic Super Lustrous lipstick line by naming Teyana Taylor (One Battle After Another) the new face of the...
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Lidl Finland summons the grills with a ‘Barbecue Piper’
  • International

Lidl Finland summons the grills with a ‘Barbecue Piper’

By Reel 360 May 8, 2026
Lidl Finland is welcoming summer barbecue season with a delightfully absurd new campaign that turns grills into marching followers of a modern-day Pied Piper. Created by Nor...
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KoRn and Diablo IV collab on brutal animated music video
  • Reel Ad of the Week

KoRn and Diablo IV collab on brutal animated music video

BY Colin Costello May 8, 2026
KoRn has released its first new music in four years through an ambitious partnership with Blizzard Entertainment and Diablo IV. The new track, Reward the Scars, arrives alon...
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ICYMI: The Best Ads of April
  • Reel Ad of the Week

ICYMI: The Best Ads of April

By Colin Costello May 8, 2026
If April proved anything, it’s that brands are finally loosening the tie a little again. After years of purpose-heavy messaging, AI anxiety, and endless “premium lifestyle...
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natural bliss “blisses out” with a singing ‘Unicow’
  • REEL NEW YORK

natural bliss “blisses out” with a singing ‘Unicow’

By Reel 360 May 6, 2026
Nestlé natural bliss is leaning into whimsical fantasy in the latest installment of its “Unexplainably Blissful” campaign from VML, introducing a magical new mascot called...
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Toast Reclaims ‘Busy’ with new brand platform from Arnold
  • REEL BOSTON

Toast Reclaims ‘Busy’ with new brand platform from Arnold

By Reel 360 Apr 17, 2026
Toast is reframing one of the most loaded words in business with “Built for Busy,” a new brand platform and national campaign created with Arnold. At a time when “busy...
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Professor Megan Fox addresses mens’ stick problems in Dr. Squatch campaign
  • REEL LA

Professor Megan Fox addresses mens’ stick problems in Dr. Squatch campaign

By Reel 360 Apr 17, 2026
Megan Fox is officially done with men’s deodorant habits and she’s not being subtle about it. In a new campaign for Dr. Squatch, Fox steps into the role of “Professor Fox...
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Heinz leans into crochet culture to win over Brazilian Grandmothers
  • International

Heinz leans into crochet culture to win over Brazilian Grandmothers

By Reel 360 Apr 17, 2026
Heinz is tapping into a deeply rooted Brazilian tradition with “Grandma’s Darling,” a campaign that uses crochet to spark connection and drive trial for its mayonnaise. ...
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RBC trades spectacle for sound in golf Campaign
  • REEL LA

RBC trades spectacle for sound in golf Campaign

By Reel 360 Apr 17, 2026
RBC is taking a quieter, more deliberate approach to sports marketing with “Just Sounds Different,” a new campaign created with Battery. Timed to golf season, the work f...
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Vrbo takes on vacation pain points in new campaign
  • REEL DALLAS

Vrbo takes on vacation pain points in new campaign

By Reel 360 Apr 15, 2026
Vrbo is taking on one of the category’s biggest pain points with “Surprise-Free Vacation Rentals,” a new brand platform and campaign created with GSD&M. As the vac...
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Vaseline fights counterfeits with a real Nigerian Prince
  • Reel Ad of the Week

Vaseline fights counterfeits with a real Nigerian Prince

By Colin Costello Apr 15, 2026
Vaseline is taking a direct shot at counterfeit products in Nigeria with an unexpected ally. A real Nigerian prince. Created by Leo Singapore, the campaign introduces a new aut...
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Utah turns tourism site into a living ‘Dark Skies’ event
  • REEL MILWAUKEE

Utah turns tourism site into a living ‘Dark Skies’ event

By Reel 360 Apr 15, 2026
The week of April 13 to 20 marks International Dark Sky Week, a global effort to celebrate the night while raising awareness around light pollution, energy waste, and the prote...
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Whole Moon launches ‘Straight Up Good’ to fuel expansion
  • Reel Ad of the Week

Whole Moon launches ‘Straight Up Good’ to fuel expansion

By Colin Costello Apr 14, 2026
I haven't laughed this hard at a campaign in a looooooong time. Whole Moon is leaning into taste and attitude with “Straight Up Good,” a new national campaign designed to p...
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Fujifilm celebrates spontaneity with new instax mini 13 campaign
  • REEL NEW YORK

Fujifilm celebrates spontaneity with new instax mini 13 campaign

By Reel 360 Apr 11, 2026
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann. ...
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Victim Services Toronto expands ‘Ask for Angela’
  • REEL TORONTO

Victim Services Toronto expands ‘Ask for Angela’

By Reel 360 Apr 11, 2026
Victim Services Toronto is scaling its “Ask for Angela” initiative across the city with a new multi-channel campaign developed in partnership with 72andSunny Toronto. Th...
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Lenovo turns NYC into creative playground in Copilot+ campaign
  • REEL NEW YORK

Lenovo turns NYC into creative playground in Copilot+ campaign

By Reel 360 Apr 11, 2026
Lenovo is leaning into the messy, unpredictable nature of creativity with “A Love Letter to NYC,” a new campaign developed with cultural innovation agency Sounds Fun to spo...
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