21 agencies across the collective won Lions, with TBWA\Africa and TBWA\Hunt\Lascaris, TBWA\Paris, TBWA\RAAD, TBWA\Santiago Mangada Puno winning Gold.
TBWA\Worldwide has reported that the global network delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, winning Gold or higher in 10 distinct categories and bringing home a total of 70 Cannes Lions, representing 21 different offices from around the globe.
The agency was honored with two Grand Prix honors and 10 Gold Lions, 22 Silver Lions and 36 Bronze Lions, contributing to TBWA parent company Omnicom Group being named Holding Company of the Year at the festival.
“We’re proud to see work from 21 offices around the world honored on the industry’s biggest stage,” said Troy Ruhanen, President and CEO, TBWA\Worldwide. “We are especially proud to see work for our top global clients recognized, including Apple, Nissan, McDonald’s and more. For the last four years we have continued to improve and we are more determined than ever to continue our promise to DISRUPT.”
“This week in Cannes has been a real testament to the strength of our creative collective globally, and our commitment to diverse and disruptive ideas that impact culture,” said TBWA Global Chief Creative Officer, Chris Garbutt. “I’m incredibly proud to have had so many people and ideas from every corner of our collective, across a range of mediums, represented on the Cannes stage this week, and thrilled to see Omnicom recognized as Holding Company of the Year.”
TBWA\Media Arts Lab led the collective with six honors for “Welcome Home,” a short film promoting Apple’s HomePod speaker, shot by Oscar-winning director Spike Jonze and starring FKA twigs. “Welcome Home” received the highest honor of Grand Prix in the Entertainment for Music category, a Gold Lion for Film and two Gold Lions for Film Craft. TBWA\Media Arts Lab also took home Gold in the Social & Influencer category for “Welcome to @Apple,” Apple’s Instagram page dedicated to the Shot on iPhone community.
TBWA\India was awarded the Lions Health Grand Prix for Good for “Blink to Speak,” a powerful eye language tool created on behalf of the Asha Ek Hope Foundation and the NeuroGen Brain and Spine Institute to teach paralyzed persons to speak using only their eyes. The project, which included 10,000 printed guides and an e-book, also took home a Gold Lion in Pharma and a Silver Lion in Product Design.
Additional Gold and Silver Cannes Lions awarded to TBWA agencies include:
Film: Consumer Durables — Apple Welcome Home, TBWA\Media Arts Lab
Entertainment: Talent, Digital & Social — Joburg Ballet Company Breaking Ballet, TBWA\Africa
Film Craft: Production Design/Art Direction — Apple Welcome Home, TBWA\Media Arts Lab
Film Craft: Use of Licensed/Adapted Music — Bahay Tuluyan Disgusting Stories, TBWA\Santiago Mangada Puno
Social & Influencer: Co-creation & User Generated content — Apple Welcome to @Apple, TBWA\Media Arts Lab
Outdoor: Standard Sites — Louvre Abu Dhabi Highway Gallery, TBWA\RAAD
Design: Social Engagement — AIDES #ShareTheLove, TBWA\Paris
Radio & Audio: Script — Flight Centre Youth & Adventure, TBWA\Hunt\Lascaris
Pharma: Non-regulated, Direct to Patient — Asha Ek Foundation Blink to Speak, TBWA\India
PR: Corporate Social Responsibility — Nissan #SheDrives, TBWA\RAAD
Outdoor: Immersive Experiences — Play the City, TBWA\Chiat\Day Los Angeles
Outdoor: Standard Sites — Nissan’s Follow the Ball, Lew’Lara\TBWA
Outdoor: Technology — Nissan’s Follow the Ball, Lew’Lara\TBWA
Mobile: Co-Creation & User Generated Content — Welcome to @Apple, TBWA\Media Arts Lab
Design: Social Engagement — Free Democratic Party “Dark Diaries”, HEIMAT
Design: Digital Design — Free Democratic Party “Dark Diaries”, HEIMAT
Radio & Audio: Travel — Flight Centre Youth & Adventure, TBWA\Hunt\Lascaris
Print & Publishing: Commercial Publications — Hornbach “Werkstück Edition 101”, HEIMAT
Print & Publishing: Innovative Use of Print — Portrait Mode Covers, TBWA\Media Arts Lab
Film Craft: Use of License/Adapted Music — Sway, TBWA\Media Arts Lab
Film Craft: Cinematography — Sway, TBWA\Media Arts Lab
Entertainment: Talent, Digital & Social — Blij Met Sjoerd, TBWA\Neboko
Entertainment: Online Fiction — Welcome Home, TBWA\Media Arts Lab
Digital Craft: Innovative Use of Technology — The Homeless Webshop, TBWA\Belgium
Industry Craft: Print & Publishing — Morning Shift, TBWA\Thailand
Entertainment for Music: Use of Licensed/Adapted Music — Welcome Home, TBWA\Media Arts Lab
PR: Automotive — Nissan Follow the Ball, Lew’Lara\TBWA
Media: Product Integration into a Programme or Platform — Appie Today, TBWA\Neboko
Media: Leisure — Highway Gallery, TBWA\RAAD
Product Design: Product Design for Promotional Purposes — Pride Jersey, TBWA\Hakuhodo
Product Design: Medical Products — Blink to Speak, TBWA\India
Creative Data: Social Data & Insight — Breaking Ballet, TBWA\Africa