Leading global advertising agency TBWA has announced the promotion of award-winning editor Erin Riley to the position of CEO for TBWA\Chiat\Day United States.
Effective immediately, Riley will take charge of overseeing the creative endeavors in Los Angeles, Nashville, and New York, with a primary focus on driving the continued growth of the agency in the U.S.
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Riley is no stranger to TBWA, having been an integral part of the collective since June 2016. She first joined TBWA\Chiat\Day Los Angeles as president and later assumed the role of CEO in 2021. Known for her expertise in the Disruption methodology, Riley brings a wealth of experience and a unique perspective to her new leadership role.
The consolidation of TBWA\Chiat\Day Los Angeles, Nashville, and New York under her leadership aims to strengthen the agency’s position and capitalize on increased scale while preserving individual successes, local cultures, and client relationships in each office.
Troy Ruhanen, Global CEO, TBWA\Worldwide, commended the growth and creative momentum under Riley’s leadership, emphasizing the agency’s strong position to continue its success. “I believe there’s no better or more deserving leader to continue that promise than Erin,” he added.
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Riley’s tenure at TBWA has been marked by stability and growth, with the agency experiencing double-digit business expansion, the introduction of new B2B and design offerings, and the addition of over ten new clients to TBWA\Chiat\Day’s roster in LA.
These achievements contributed to TBWA being named Adweek’s Global Agency of the Year in 2021 and 2022, AdAge’s Global Network of the Year in 2022, and a Stand Out Agency on AdAge’s A-List in 2023.
Erin expressed her excitement about the opportunity, noting, “Over the past nearly eight years at TBWA, I have been extremely grateful to work for a company with an ethos, values, and people I connect to so genuinely and fundamentally. It is wonderful to have the opportunity to continue to grow with TBWA and to partner with close to 2,000 incredibly smart, creative souls to drive impact at an even greater scale.
Under Riley’s leadership, TBWA\Chiat\Day United States aims to build on its momentum and further elevate its standing as a global creative force.
Reel 360 News wishes Erin the best of luck in her new role.
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