Let me just say, I love this spot.
Few video games have spanned generations where an adult can feel like a child again. But that’s Nintendo’s Mario Kart Tour. And I sure used to love me some Rainbow Road raceway.
Still do.
To kick off pre-registration for Mario Kart Tour, the soon to be launched mobile version of the game, Google Play and TBWA\Chiat\Day LA have released a dope, Easter egg laden spot.
Fan boys and girls, rejoice.
The new film is a visual scavenger hunt filled with hints and clues from the iconic game. Look closely and you may recognize a few familiar sights from banana peel spinouts to a coffee shop on Rainbow Road, only the true Mario Kart fans can spot all clues throughout.
Directed by Golden LA’s Saman Kesh, ‘Start Your Engines’ is the first taste of the epic ride gamers wills experience with Mario Kart Tour on Google Play. Watch below:
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The spot is deliciously (have I ever used that before?) fun and truly captures the energetic kid in me that now is dying to play some Mario Kart Tour.
Word on the street is that Adweek got tips about the Easter Eggs. Thanks, Chiat. Just saying.
Credits
Client: Nintendo
AGENCY: TBWA\Chiat\Day Los Angeles
COPYWRITER: Stew Tribe
ART DIRECTOR: Dan Hales
EXECUTIVE CREATIVE DIRECTOR: Erik Vervroegen
CREATIVE DIRECTOR: Stephen Lum, Liz Cartwright
ACCOUNT EXECUTIVE: Sarah Newton
ASSOCIATE STRATEGY DIRECTOR: Corianda Dimes
JUNIOR STRATEGIST: Sara Singh
ACCOUNT DIRECTOR: Tony Burman
DIRECTOR OF CONTENT PRODUCTION: Anh-Thu Le
HEAD OF STRATEGY: Jennifer Costello
SENIOR PRODUCER: Aileen Baliat, Daryl Hagans
BUSINESS AFFAIRS: Jason Delos Santos
ASSISTANT PRODUCER: Joey Iamartino-Lawson, Josh Levion
MANAGING DIRECTOR: Christian Stein
MEDIA AGENCY: Essence
PRODUCTION COMPANY: Golden LA
EXECUTIVE PRODUCER: Matthew Marquis
DIRECTOR: Saman Kesh
EDIT COMPANY: Exile
EDITOR: Robert Lopuski
PRODUCER: Dale Nicholls
POST PRODUCTION COMPANY: JAMM
FLAME ARTISTS: Brian Hajek
VFX SUPERVISOR: Jake Montgomery, Andy Boyd
PRODUCER: Ashley Greyson
ANIMATION SUPERVISOR: Stew Burris
FX ARTIST: Zachary DiMaria
LEAD CG ARTIST: Andy Boyd, Brian Burke
LEAD FLAME ARTIST: Jake Montgomery
PRODUCTION COORDINATOR: Anna Dood
MUSIC COMPANY: Orbital
EXECUTIVE PRODUCER: Alfonso Velez
SOURCE: TBWA\Chiat\Day
Contact Colin Costello at colin@reelchicago.com.
