TBWA\Chiat\Day revs up for mobile version of Mario Kart

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Chiat-Day-Mario

Let me just say, I love this spot.

Few video games have spanned generations where an adult can feel like a child again. But that’s Nintendo’s Mario Kart Tour. And I sure used to love me some Rainbow Road raceway.

Still do.

To kick off pre-registration for Mario Kart Tour, the soon to be launched mobile version of the game, Google Play and TBWA\Chiat\Day LA have released a dope, Easter egg laden spot.

Fan boys and girls, rejoice.

The new film is a visual scavenger hunt filled with hints and clues from the iconic game. Look closely and you may recognize a few familiar sights from banana peel spinouts to a coffee shop on Rainbow Road, only the true Mario Kart fans can spot all clues throughout.

Directed by Golden LA’s Saman Kesh, ‘Start Your Engines’ is the first taste of the epic ride gamers wills experience with Mario Kart Tour on Google Play. Watch below:

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The spot is deliciously (have I ever used that before?) fun and truly captures the energetic kid in me that now is dying to play some Mario Kart Tour.

Word on the street is that Adweek got tips about the Easter Eggs. Thanks, Chiat. Just saying.

 
Credits
Client: Nintendo

AGENCY: TBWA\Chiat\Day Los Angeles
   COPYWRITER: Stew Tribe
   ART DIRECTOR: Dan Hales
   EXECUTIVE CREATIVE DIRECTOR: Erik Vervroegen
   CREATIVE DIRECTOR: Stephen Lum, Liz Cartwright
   ACCOUNT EXECUTIVE: Sarah Newton
   ASSOCIATE STRATEGY DIRECTOR: Corianda Dimes
   JUNIOR STRATEGIST: Sara Singh
   ACCOUNT DIRECTOR: Tony Burman
   DIRECTOR OF CONTENT PRODUCTION: Anh-Thu Le
   HEAD OF STRATEGY: Jennifer Costello
   SENIOR PRODUCER: Aileen Baliat, Daryl Hagans
   BUSINESS AFFAIRS: Jason Delos Santos
   ASSISTANT PRODUCER: Joey Iamartino-Lawson, Josh Levion
   MANAGING DIRECTOR: Christian Stein

MEDIA AGENCY: Essence

PRODUCTION COMPANY: Golden LA
   EXECUTIVE PRODUCER: Matthew Marquis
   DIRECTOR: Saman Kesh

EDIT COMPANY: Exile
   EDITOR: Robert Lopuski
   PRODUCER: Dale Nicholls

POST PRODUCTION COMPANY: JAMM
   FLAME ARTISTS: Brian Hajek
   VFX SUPERVISOR: Jake Montgomery, Andy Boyd
   PRODUCER: Ashley Greyson
   ANIMATION SUPERVISOR: Stew Burris
   FX ARTIST: Zachary DiMaria
   LEAD CG ARTIST: Andy Boyd, Brian Burke
   LEAD FLAME ARTIST: Jake Montgomery
   PRODUCTION COORDINATOR: Anna Dood

MUSIC COMPANY: Orbital
   EXECUTIVE PRODUCER: Alfonso Velez

SOURCE: TBWA\Chiat\Day

 
Contact Colin Costello at colin@reelchicago.com.

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