TBWA\Media Arts lead Emmy commercial nominations


Yesterday, the Television Academy announced its nominees for the 71st Emmy nominations.

TBWA\Media Arts Lab, with two Apple spots, leads all agencies nominated for 2019 Outstanding Commercial noms. The other brands are Netflix, Nike and nonprofit Sandy Hook Promise.

This year, Apple is nominated for “Make Something Wonderful” from the Behind the Mac campaign and “Don’t Mess With Mother,” a Shot on iPhone spot that launched on Earth Day this past April

TBWA\Media Arts Lab, Ad Agency

TBWA\Media Arts Lab, Ad Agency
Camp4 Collective, Production Company

Last year the agency, which has never won an Emmy, was also nominated for its “Shot on iPhone” spot.

Also nominated was 2018’s most controversial ad, Nike’s “Dream Crazy” starring Colin Kaepernick from Wieden + Kennedy Portland.

Wieden+Kennedy, Ad Agency
Park Pictures, Production Company

Wieden, which has won two Emmys, has not been nominated since 2013’s Nike “Jogger” spot. Park Pictures has been nominated five times.

Sandy Hook Promise’s “Point of View,” which continued agency BBDO New York’s years-long series of attention-grabbing, long-form PSAs, was also nominated.

BBDO New York, Ad Agency
MJZ, Production Company

BBDO, which leads all agencies overall with 14 nominations, won last year’s Emmy for P&G’s outstanding, “The Talk.” The agency was also nominated for an anti-bullying spot featuring Monica Lewinsky. MJZ has 19 nominations and five wins.

ALSO READ: HBO earns 137 Emmy nominations

Netflix’s “A Great Day in Hollywood,” from creative agency Kamp Grizzly, rounded out the five nominations with its celebration of the film industry’s blossoming appreciation for diversity

Kamp Grizzly, Ad Agency
Pretty Bird, Production Company

This is Kamp Grizzly’s first nomination. But one can’t help but wonder with Netflix already gunning for TVs and movies, are commercials next?

The actual 71st Emmys will air live from the Microsoft Theater in Los Angeles on Sunday, Sept. 22, starting at 8 p.m. ET/5 p.m. PT on Fox. Look for Reel 360’s report.

Source: The Emmys