TBWA\Worldwide was today named 2022 Network of the Year by Ad Age, a global media brand that publishes news, analysis, and data on marketing and media.
TBWA was recognized for its ability to create work that extends beyond traditional advertising, following an exceptionally strong business year across a wide range of global markets and its ability to drive Disruptive, transformative growth for its clients.
The publication also highlighted its body of creative work for its creativity and impact, for clients including Apple, McDonald’s, MTN DEW, and Nissan, among others.
“Being named Ad Age‘s Network of the Year is a huge honor that speaks to the success of all of our agencies and to the quality of our creative product around the world,” says Troy Ruhanen, CEO, TBWA\Worldwide. “To be recognized as Network of the Year, in a new category in the Ad Age A-List, is particularly rewarding, because it sets the standard and demonstrates the power of the collective and our 10,000+ creative minds who make all of this possible.”
Ruhanen added, “We’re grateful to our clients who entrust us with their brands and partner with us to disrupt again and again.”
“The agencies featured in the Ad Age A-List package showed resilience, the ability to challenge conventions and worked with clients to rethink fundamentals with business transformation strategies,” said Judann Pollack, executive editor of Ad Age. “Above all they proved the market-moving value of the big creative idea. TBWA embodied all of these qualities at global scale, which is why we selected them as our first Network of the Year.”
Last week, the TBWA\ collective earned the #1 spot on Fast Company‘s list of Most Innovative Companies in the Advertising category, appearing on the list for the fourth year in a row. In December, Adweek named TBWA as its 2021 Global Agency of the Year. With the Ad Age Network of the Year title, TBWA has earned a first of its kind trio of industry honors.
The Ad Age profile can be viewed HERE.