While its headliner brand, Budweiser, will be missing the Super Bowl, AB InBev’s other brands will be on the big game. Stella Artois has just dropped its spot which features Grammy Award-winning rock musician Lenny Kravitz. The brand will use its stage at Super Bowl LV to spread a piece of investment advice that comes … Continue reading “Stella Artois, Lenny Kravitz inspire in Super Bowl film”
Talk about seeing double after you drink a beer. Sorry, couldn’t resist. Stella Artois is reminding everyone that they’re only a daydream away from ‘The Life Artois‘ by introducing the ‘You’re Never Too Far From The Life Artois’ campaign. The TVC was created by AOR Pereira O’Dell Beginning yesterday on Stella Artois’ YouTube page, the … Continue reading “Eva Longoria, Liev Shrieber daydream with Stella Artois”
For fans of The Big Lebowski and Sex and the City it’s time to cheers each other — Stella Artois is bringing back The Dude and Carrie Bradshaw this Super Bowl Sunday. But they ain’t drinking what you’re thinking. Created by Mother NY, Jeff Bridges is buckling up his jellies, and Sarah Jessica Parker is … Continue reading “Stella Artois brings back “The Dude” & Carrie Bradshaw”
Content development and production company Rodeo Show is excited to welcome Katie Walker as Executive Producer. An innovative producer specializing in integrated brand storytelling and content production, Walker has spent years as a producer of award-winning commercials and campaigns for top global brands including Stella Artois, AT&T, Samsung, GE, Kellogg’s, ESPN, and Starbucks. With Walker’s … Continue reading “It’s the Rodeo for EP Katie Walker”
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2022 REEL WOMEN – incredible personalities in Advertising, Entertainment, Media and Production. Women like Steph Price are making “Herstory.” Steph Price is a Senior Creative Director where she blends strategic thinking with copywriting magic to create compelling brand … Continue reading “REEL WOMEN: Senior Creative Director Steph Price”
Emmy-nominated studio Hero4Hire Creative has appointed Jane Wu as Creative Director, bringing over 13 years of experience in art direction and animation design for commercials, films, documentaries, and TV series. With Hero4Hire, Jane’s multidisciplinary expertise will serve the studio’s pipeline of motion design, character animation, and mixed media projects. Notes Evan Sussman, Executive Creative Director … Continue reading “Jane Wu joins Hero4Hire as Creative Director”
Today, ahead of the NFL Conference Championships, Anheuser-Busch is revealing its Super Bowl LVI advertising plan which takes a high-octane offensive approach across its roster of brands and products. As one of the Super Bowl’s longest-running advertisers, AB knows the end to the NFL season is a meaningful moment for diehard and casual football fans … Continue reading “AB teases Super Bowl LVI advertising ahead of Big Game”
Director Pip Cowley, whose short films have been heralded by Paper Magazine, Nowness and The Fader, has joined the directorial roster at Miniac Films. Her signing was announced by Miniac partners Stephen Roesler, Executive Producer, and John Christopher Pina, Director. Cowley’s most recent short, Undone, features actress and dancer Camren Bicondova in an emotional study … Continue reading “Miniac Films signs director Pip Cowley”
Brazil is a continental country where numerous people die in road traffic incidents every day. In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet – one of the largest in the country – into media, starting an initiative able to travel for miles and reach far more … Continue reading “Ambev transforms trucks into DUI campaign”
LOL. Sam Adams is playing its first big game in the Super Bowl marketing space. It pokes fun at a certain big beer conglomerate. And it’s a winner. Slapstick will always get the Reel 360 team. The hilarious spot opens with a pitch-perfect misdirect of a typical Clydesdale commercial—orchestral score, antique carriage, and majestic draft … Continue reading “Sam Adams pokes fun at Budweiser Clydesdales”
It’s almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don’t pout. Don’t be insulted. We endured you for 365 days. We even reported on what you had to offer which wasn’t much. Now it’s time for you to go. When we sat … Continue reading “2020 in Review: The Biggest Stories of the Year”
It’s impossible to hate on a spot that includes a Soul Train line. Truly Hard Seltzer has dropped a brand new campaign, calling on drinkers to be their original and flavorful selves and never letting anyone stand in their way. Dubbed “Live Truly,” the two spots deliver color, life and energy to hard seltzer drinkers … Continue reading “Truly Hard Seltzer brings the flavor in new campaign”
This year, instead of advertising on CBS for the Super Bowl, FCA US rolled out seven (Yes, seven) online videos this week as part of its “Big Game Blitz” strategy. The final two videos – the Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today, Friday. FCA debuted the seven videos across … Continue reading “FCA blitzes big game spots for digital and social”
Move over Yule log. There is now a bowl of Tostitos. Not to eat, but to watch… get eaten… and refilled… and eaten. You get the idea. Yes, this is the first-ever #TostitosLiveBowl, the first-of-its-kind livestream of a tortilla chip bowl streaming straight from Atlanta, the home of Super Bowl LIII. The Frito-lay brand which … Continue reading “Get ready for 53 hours live streaming of the Tostitos bowl”
One at Optimus, the production arm of the post house Optimus, announced earlier this month that Mary Ann Holecek has taken the reins as Executive Producer/Managing Director. For the past eight years, Holecek has freelanced at a variety of Chicago agencies including Energy BBDO, FCB, Rhea and Kaiser, SPM Marketing, The Escape Pod, Upshot and … Continue reading “The Reel Deal with Optimus’ Mary Ann Holecek”
Would you believe it if I told you the biggest story of 2022 that could be found on Reel 360 News was about something that couldn’t be found? In early December, sister publication Reel Chicago legit went poof. As if Hermione, from Harry Potter, waved a wand and said, “Expecto Patronum.” Only it wasn’t a … Continue reading “2022 in Review: The biggest stories of the year”
Some of the words which come to mind when describing 2021 include frustrating, maddening, wow (in a bad sense), terrifying, astounding, and wow again in a very good sense. When we left 2020 our outlook was hopeful. We knew this would be the year that we became vaccinated against an insidious Coronavirus disease that had … Continue reading “2021 in Review: The biggest stories of Reel 360”
Sisters on Track – the extraordinary coming of age documentary about three determined track star sisters racing against all odds on a journey toward hope and a brighter future – premiered this week on Netflix. Union Partner/Editor Sloane Klevin served as Supervising Editor on the film, with Andrew Doga on board as co-editor. Partner/Managing Director … Continue reading “Union: Klevin, Doga edit Netflix’s Sisters on Track”
Enjoying its World Premiere at South by Southwest 2021 in the Documentary Feature Competition is Introducing, Selma Blair, a deeply intimate and raw portrait of the actress after she is diagnosed with Multiple Sclerosis and makes a valiant, risky effort to try to slow the progression of her disease. The film marks the feature doc … Continue reading “SXSW: A reunion for ‘Introducing Selma Blair’”
