Talk about seeing double after you drink a beer. Sorry, couldn’t resist. Stella Artois is reminding everyone that they’re only a daydream away from ‘The Life Artois‘ by introducing the ‘You’re Never Too Far From The Life Artois’ campaign. The TVC was created by AOR Pereira O’Dell
Beginning yesterday on Stella Artois’ YouTube page, the beer kicked off the latest campaign with a music video starring Eva Longoria, Liev Scheiber, Blake Griffin, as well as everyday people who are coming together to showcase what can happen when you embrace The Life Artois by setting free the summer version of yourself. Again, drink Stella and see double.
Griffin shared, “I love music— take a good playlist and pair it with a Stella Artois and I’m in a spectacular mood— so partnering with the brand on this music video was a really cool experience for me. Fair warning, Daydream is super catchy so be prepared to have it running through your head every time you open a Stella Artois this summer.”
Ultimately encouraging people everywhere to slip into a daydreaming state of mind from home this summer (with a Stella Artois in hand, of course). Watch the fantastical spot directed by PrettyBird’s Paul Hunter below:
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“In these times, our imaginations have been more active than ever because it’s as close as we can get to living the summer we had envisioned. With a Stella in hand, we want to show that you’re a daydream away from The Life Artois and encourage people to still savor those special moments with the people who matter most, however that may look,” said Lara Krug, VP of Marketing, Stella Artois.
Desperate Housewives’ Eva Longoria added, “Every time I open a Stella Artois it transports me to a summer state of mind. No matter where you are this summer, I hope you remember to carve out time for yourselves and daydream to a place of total bliss.”
Liev Schreiber also discussed Stella, “Stella Artois has always been my beer of choice. So when they approached me this summer about doing something that might feel inspiring and maybe even a little healing… It was an easy call.”
Finally director Paul Hunter noted, “We had great partners in both Pereira O’dell and Stella Artois. The communication between PrettyBird and the agency was very open and made things move quickly. It was strange pulling everything together in our Zoom-world and it was a massive learning experience. From auditions, callbacks, locations, filming— every day presented a new set of challenges but everyone was on top of their game and focused on creating the best piece of work we could, despite the extreme restrictions.”
Stella Artois is also teaming up with TripAdvisor to turn the cancelled vacations that people have been daydreaming about into unforgettable staycations in the ‘Stella Staycation Swap.’
CREDITS:
CLIENT: AB InBev, Stella Artois
- U.S.VICE PRESIDENT, STELLA ARTOIS: Lara Krug
- COMMUNICATIONS LEAD, STELLA ARTOIS: Lauren Denowitz
- MEDIA LEAD, STELLA ARTOIS: Ralph Conserva
- DIGITAL LEAD, STELLA ARTOIS: Katherine Gruneisen
- PUBLIC RELATIONS DIRECTOR, STELLA ARTOIS: Laura Alito
AGENCY: Pereira O’Dell
- CREATIVE CHAIRMAN, CO-FOUNDER: PJ Pereira
- CHIEF CREATIVE OFFICER: Robert Lambrechts
- EXECUTIVE CREATIVE DIRECTOR: Nick Sonderup
- CREATIVE DIRECTOR: Thiago Cruz
- SENIOR COPYWRITER: Ivan Rivera
- SENIOR ART DIRECTOR: Camilo Ruano
- COPYWRITER: Anjali Rao
- ART DIRECTOR: Rachel McEuen
- ASSOCIATE DESIGN DIRECTOR: Som Perry
- PRODUCTION ARTIST: Evan Zelermyer
- EXECUTIVE PRODUCER: Veronica Beach
- SENIOR PRODUCER: Bridget Pierce
- SENIOR PRINT PRODUCER: Dana Canneto, Owen Bly
- SENIOR PROJECT MANAGER: Melanie Christian
- BUSINESS AFFAIRS: Shay Davis, Audra Brown
- MANAGING DIRECTOR: Mona Gonzalez
- BRAND SUPERVISOR: Erica Black
- DIRECTOR OF STRATEGY: Tom Naughton
- BRAND STRATEGY DIRECTOR: Kira Loretto
- COMMUNICATIONS STRATEGY DIRECTOR: Nina Cole
- SOCIAL STRATEGY DIRECTOR: Damara Dikeou
- SOCIAL STRATEGIST: Haley Carter
PRODUCTION COMPANY: PrettyBird
- DIRECTOR: Paul Hunter
- CEO/EP: Kerstin Emhoff
- PRODUCER: William Green
- DIRECTOR OF PHOTOGRAPHY: Matt Lloyd
- CHOREOGRAPHER: Mandy Moore
VFX: MPC
- EXECUTIVE PRODUCER: Camila De Biaggi
- PRODUCER: Anna Kravtsov
- CREATIVE DIRECTOR: Alvin Cruz
- VFX SUPERVISOR: Tim Crean
EDIT: Cosmo Street
- EDITOR: Lawrence Young
- ASSISTANT EDITOR: Jared Zygarlicke and Josh Berger
- HEAD OF PRODUCTION: Luiza Naritomi
- EP: Maura Woodward
MUSIC
- PRODUCER: M. Ward
- ENGINEER: John Askew
- VOCALS/GUITAR/KEYS: M. Ward
- VOCALS: Alia Farah
- DRUMS: Jordan Hudson
- WRITER: John Benson Sebastian
- PUBLISHER: Trio Music Company
MUSIC SUPERVISION: Search Party
- EP: Winslow Bright
- MUSIC SUPERVISOR: Meghan Currier
- MIX & PRODUCTION: Stewart Lerman
MIX: Heard City
- MIXER: Phil Loeb
- EP: Sasha Awn
BILLBOARD GRAPHICS
- ARTIST: Studio Posti
- PRODUCTION COMPANY: Dress Code
- EXECUTIVE CREATIVE DIRECTOR: Andre Andreev
- EXECUTIVE PRODUCER: Brad Edelstein
- HEAD OF POST PRODUCTION & OPERATIONS: Tara Rose Stromberg
SOURCE: PrettyBird
