For fans of The Big Lebowski and Sex and the City it’s time to cheers each other — Stella Artois is bringing back The Dude and Carrie Bradshaw this Super Bowl Sunday.
But they ain’t drinking what you’re thinking.
Created by Mother NY, Jeff Bridges is buckling up his jellies, and Sarah Jessica Parker is slipping into her Manolos, to show America how the simple act of ordering a Stella can help change this.
In Stella’s epic new commercial “Change Up The Usual,” which is part of the brand’s larger “Pour it Forward” campaign with Water.org, the iconic pair are swapping out their signature drinks — a White Russian and a Cosmo — for a Stella to show how easy it is to help transform someone’s life with access to clean water.
It’s a part of the Annheuser-Busch beer brand’s partnership with Water.org. Co-founded by actor and producer Matt Damon, the organization has become a recognized leader in developing market-driven financial solutions to the global water crisis.
“Our partnership with Stella Artois has enabled us to help millions,” said Water.org co-founder Matt Damon. “By bringing the global water crisis to a stage as big as the Super Bowl — and with a little support from friends like Jeff Bridges and Sarah Jessica Parker — we hope to reach even more.”
Watch the :43-second spot below:
“At his core, El Duderino would want to do the right thing. Especially when it’s as easy as ordering a Stella,” said Jeff Bridges. “What better time to bring him back than to help change the lives of people living without access to water, simply by switching up your order. Together with Stella, we can help make a big impact… and that’s something The Dude would abide, man.”
Parker added, “What a joyful experience it’s been to collaborate with Stella Artois on bringing Carrie back for a good and important cause,” said Sarah Jessica Parker. “It is my hope that these two worlds colliding will inspire people everywhere to switch up their drink for a Stella and join us in helping end the global water crisis.”
According to Lara Krug, VP, Stella Artois, the brand has partnered with Water.org in order to help raise awareness and provide a solution for people to get involved. “By pairing Stella Artois with iconic characters during the biggest beer-drinking moment of the year, we hope to inspire people nationwide to follow in The Dude’s and Carrie’s footsteps and choose Stella Artois. This Super Bowl, the simple act of changing up your usual drink will help Water.org change lives around the world.”
The beer first hinted at Sarah Jessica Parker’s appearance with a 15-second teaser that showed the actress recreating Sex and the City’s iconic theme sequence, including getting splashed with water, which led Carrie to come to the realization that buying a Stella can “do a lot of good.”
The brand is also moving beyond just a Super Bowl spot to have an impact. For a limited time, every Stella Artois helps provide access to clean water for someone living without it:
•Every six-pack sold gives access to 6 months of clean water for one person in the developing world.
•Every twelve-pack sold gives access to 12 months of clean water for one person in the developing world.
•Every pour (or bottle) sold at bars and restaurants gives access to 1 month of clean water for one person in the developing world.
What do you think of the spot? Is it big game worthy? Share your thoughts below.
Source: Stella Artois