LOL. Sam Adams is playing its first big game in the Super Bowl marketing space. It pokes fun at a certain big beer conglomerate. And it’s a winner. Slapstick will always get the Reel 360 team.
The hilarious spot opens with a pitch-perfect misdirect of a typical Clydesdale commercial—orchestral score, antique carriage, and majestic draft horses. An unseen figure pulls the pin from the carriage hitch, sending a team of galloping Clydesdales stampeding through a quaint New England town.
“Whoops,” says Your Cousin From Boston. Watch below:
Created by Goodby Silverstein & Partners, ‘Your Cousin From Boston Frees the Clydesdales’ is a wild ride aimed at younger audiences for the launch of Sam Adams’ new Wicked Hazy IPA.
The new effort will run in Boston and New York markets.
For a complete list of Reel 360’s Super Bowl coverage click here. Super Bowl LV airs February 7 on CBS at 6:30 PM EST, 5:30 PM CST and 3:30 PST.