Sam Adams pokes fun at Budweiser Clydesdales

(Sam Adams has a hilarious SB spot on its hands)

LOL. Sam Adams is playing its first big game in the Super Bowl marketing space. It pokes fun at a certain big beer conglomerate. And it’s a winner. Slapstick will always get the Reel 360 team.

The hilarious spot opens with a pitch-perfect misdirect of a typical Clydesdale commercial—orchestral score, antique carriage, and majestic draft horses. An unseen figure pulls the pin from the carriage hitch, sending a team of galloping Clydesdales stampeding through a quaint New England town.

“Whoops,” says Your Cousin From Boston. Watch below:


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Created by Goodby Silverstein & Partners, ‘Your Cousin From Boston Frees the Clydesdales’ is a wild ride aimed at younger audiences for the launch of Sam Adams’ new Wicked Hazy IPA.

The new effort will run in Boston and New York markets.


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For a complete list of Reel 360’s Super Bowl coverage click here. Super Bowl LV airs February 7 on CBS at 6:30 PM EST, 5:30 PM CST and 3:30 PST.

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