Sam Adams pokes fun at Budweiser Clydesdales

(Sam Adams has a hilarious SB spot on its hands)

LOL. Sam Adams is playing its first big game in the Super Bowl marketing space. It pokes fun at a certain big beer conglomerate. And it’s a winner. Slapstick will always get the Reel 360 team.

The hilarious spot opens with a pitch-perfect misdirect of a typical Clydesdale commercial—orchestral score, antique carriage, and majestic draft horses. An unseen figure pulls the pin from the carriage hitch, sending a team of galloping Clydesdales stampeding through a quaint New England town.

“Whoops,” says Your Cousin From Boston. Watch below:

Watch: Stella Artois, Lenny Kravitz inspire in Super Bowl film

Created by Goodby Silverstein & Partners, ‘Your Cousin From Boston Frees the Clydesdales’ is a wild ride aimed at younger audiences for the launch of Sam Adams’ new Wicked Hazy IPA.

The new effort will run in Boston and New York markets.

Nominate Someone You know For The Reel Black List OR Reel Women

For a complete list of Reel 360’s Super Bowl coverage click here. Super Bowl LV airs February 7 on CBS at 6:30 PM EST, 5:30 PM CST and 3:30 PST.