While its headliner brand, Budweiser, will be missing the Super Bowl, AB InBev’s other brands will be on the big game. Stella Artois has just dropped its spot which features Grammy Award-winning rock musician Lenny Kravitz. The brand will use its stage at Super Bowl LV to spread a piece of investment advice that comes from the heart.
Known for encouraging everyone to savor time with those who matter most, Stella Artois and Kravitz will inspire people to invest their fortune of heartbeats – all 2.5 billion of them – in moments together in the brand’s new campaign: “Invest Your Heartbeats In The Life Artois.”
Through this program, the brand will encourage everyone to invest in a diverse portfolio of unscripted nights, last-minute plans and good times spent laughing and loving with a Stella Artois in hand and those dearest to you. The return? Accruing fond memories together that will be savored for a lifetime.
In the musical film, “Heartbeat Billionaire,” Lenny Kravitz’s message of love is delivered via poetic spoken word as the beloved rocker plays to the (heart) beat of his own drum and guitar. As his famous song It Ain’t Over Til It’s Over chimes in, Kravitz is transported to the brand’s animated and colorful interpretation of The Life Artois – the Stella Artois mindset of savoring life together with those who matter most. Watch:
“Over the last year, many of us have found the value of investing our heartbeats and time in each other and discovered all kinds of new ways to come together safely to make memories,” said Lara Krug, VP of Marketing, Stella Artois. “Well into the new year now, we want to inspire everyone to keep hedging their bets in shared moments together, so we’re taking the campaign to an exceptionally poignant platform that has long brought people together, Super Bowl LV.”
“This life is short, and while we’re all given the opportunity to live through 2.5 billion heartbeats, each one is special and should be treated as such,” noted Kravitz. “It’s a very powerful message and it comes at a very special moment for everyone to pause and marvel at life’s true riches – our time with each other.”
Offering Investment Advice the Stella Artois Way
Outside of the film, Stella Artois will spread low-risk, high return investment advice across the country via fresh out-of-home. Overlaid with beautiful illustrations from The Life Artois, the brand shows the juxtaposition of typical business counsel reimagined as tips for savoring life together.
Such insider trade secrets include:
- How do you invest in shares in The Life Artois? By sharing a meal over a Stella Artois with someone you love.
- What’s the best way to invest in networking in The Life Artois? By opening your windows to your neighbors in order to connect with each other from afar.
- What’s the smartest way to invest in late hours in The Life Artois? By enjoying an evening of cheersing together with Stella Artois and friends.
Extending through March, the “Invest Your Heartbeats In The Life Artois” 360 marketing campaign will live on television, online, on social, in OOH and culminate with a soon-to-be-dropped announcement that will keep people investing in each other through winter with special incentives and unforgettable experiences.
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For a complete list of Reel 360’s Super Bowl coverage click here. Super Bowl LV airs February 7 on CBS at 6:30 PM EST, 5:30 PM CST and 3:30 PST.
SOURCE: Stella Artois
