AWS and NFL ‘Stat That’ in new campaign from BSSP

The sports fan experience has become synonymous with stats. Behind every incredible play there are thousands of data points that tell the story of what made the play special—speed, distance, proximity, probability of success, and much more. The NFL uses Next Gen Stats powered by Amazon Web Services’ (AWS) machine learning and AI to take … Continue reading “AWS and NFL ‘Stat That’ in new campaign from BSSP”

Snickers to reward rookie mistakes this NFL season

Today, Snickers, Reel 360’s favorite candy bar and ‘The Official Chocolate Bar Sponsor of the NFL,’ announced a new program to get fans even more excited for football season, playfully dubbed “Snickers Rookie Mistake of the Year.” The program will celebrate the rookie mistakes that fans share during the NFL season, because maybe they just … Continue reading “Snickers to reward rookie mistakes this NFL season”

Filmsupply goes behind the work of Stept Studios’ Oakley PRIZM ad for NFL

Filmsupply, the footage licensing company disrupting the production industry, has released the latest episode in its Behind the Work series. The first-of-its-kind series, first launched this spring, dives directly into some of today’s greatest creative – in conversation with those individuals who brought it to life. Behind the Work lives at the intersection of film and advertising, … Continue reading “Filmsupply goes behind the work of Stept Studios’ Oakley PRIZM ad for NFL”

NFL: Football is Queer

Nashville-based Howling Music scored the music for a new ad from the NFL, The Trevor Project and Los Angeles agency 72andSunny. Released in tandem with Pride Month, the spot proclaims the league’s support for the LGBTQ+ community through series of statements in white-on-black lettering that begins “Football is gay. Football is lesbian. Football is beautiful. … Continue reading “NFL: Football is Queer”

No Sudden Move: How Hugh Hefner influenced its style

If cars racing into space or LeBron James taking on Elmer Fudd in basketball ain’t your thing, this weekend there is now Steven Soderbergh’s No Sudden Move to consider. Set in 1954 Detroit, the Warner Bros. film centers on a group of small-time criminals who are hired to steal what they think is a simple … Continue reading “No Sudden Move: How Hugh Hefner influenced its style”

NFL Draft hopefuls take stage in new campaign

On Thursday, NFL hopefuls find out if they’ve been selected in the 2021 NFL Draft. In the latest campaign for the NFL titled, ‘Take the Stage,‘ the league in conjunction with 72andSunny Los Angeles, gives fans an introduction to some of this year’s top prospects and their individual journeys that lead them to this moment. … Continue reading “NFL Draft hopefuls take stage in new campaign”

Nike, NFL grow Girls Flag Football

Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to state athletic associations that offer … Continue reading “Nike, NFL grow Girls Flag Football”

NFL announces 2020 Pepsi Zero Sugar ROTY Noms

The National Football League today announced the five finalists for the 2020 PEPSI ZERO SUGAR NFL Through the end of the voting period on cast such a vote, fans should tweet the first and last name of the player or the player’s official Twitter handle. Both of these methods must include the hashtag: #PepsiROY. Voting … Continue reading “NFL announces 2020 Pepsi Zero Sugar ROTY Noms”

FanDuel bets on home fans for the NFL Season

While everyone else has been celebrating the return of the NFL, FanDuel is taking a different approach by celebrating the return of fans, with an ad campaign for a product that makes it almost absurdly easy to enjoy the games the fans have been waiting so long for. That’s the premise of the “What Could … Continue reading “FanDuel bets on home fans for the NFL Season”

Doritos offers fans $150K to create ad for NFL Kickoff

When, and if, the NFL returns this fall, chances are it will look very different. Fans may not be allowed in stadiums due to the novel coronavirus COVID-19 pandemic. And Colin Kaepernick may actually be on a team. Now, Doritos has launched “Crash from Home,” an opportunity for consumers to be part of the highly … Continue reading “Doritos offers fans $150K to create ad for NFL Kickoff”

Kanye says ‘Black Panther’ will influence presidency

“WestKanda forever!” Last week, we reported that Grammy-winning artist Kanye West had announced his bid for the presidency. That’s the presidency of the United States. Needless to say, the announcement on Twtter was met with the expected mixture of praise (looking at you Elon Musk, you enabler) from fans and eye rolls from everyone else. … Continue reading “Kanye says ‘Black Panther’ will influence presidency”

The New Blank kicks off ABC’s NFL Draft 2020

The Reel 360 team misses sports. Can we say it again? We miss SPORTS. So, thank god for the NFL Draft because it gives us the hope of sports returning. To support the ABC NFL Draft 2020, Seattle-based The New Blank created a branding package that frames the show’s focus on players’ personal stories and what makes … Continue reading “The New Blank kicks off ABC’s NFL Draft 2020”

NFL, 72andSunny want you to stay home and stay strong

The National Football League announced today that in collaboration with the National Football League Players Association, clubs, owners and players, more than $35 million has been donated to date, including $3.4M from the NFL Foundation as part of the COVID-19 relief efforts. This comes from AOR, 72andSunny LA. The 10 organizations receiving donations are: American … Continue reading “NFL, 72andSunny want you to stay home and stay strong”

Kinya Claiborne, Media Maven, Style Influencer

Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity. For the next 29 days, you will be able to celebrate these various personalities with us. Kinya Claiborne is a true … Continue reading “Kinya Claiborne, Media Maven, Style Influencer”

Oreo becomes fashionable with European influencers

We’re all used to twisting and an Oreo cookie (at least the Reel 360 team is) and licking the creme filling away before biting into the crunchy chocolate wafer. Now, the brand wants us to twist our fashion style. The beloved cooke brand has revealed its first ever fashion collection, created in collaboration with three … Continue reading “Oreo becomes fashionable with European influencers”

NFL Wild-Card Weekend ratings highest in four years

Ratings for the NFL Playoffs Wild-Card weekend were well, wild. According to The Wrap, the opening round of the playoffs scored more than 30 million (30.5 to be exact) viewers over the four games, the highest average since the January 2016 playoffs. That is up 7% from last year’s opening round. The weekend ratings were … Continue reading “NFL Wild-Card Weekend ratings highest in four years”

72andSunny drafts GCD Federizo for NFL account

Award-winning creative Erwin Federizo will be lining up on team 72andSunny Los Angeles as group creative director to work on the NFL account. Federizo previously served as global executive creative director at Vans, where he led the brand’s in-house department. Earlier in his career, he held creative positions at agencies including Wieden + Kennedy New … Continue reading “72andSunny drafts GCD Federizo for NFL account”

Tide declares NFL Sunday Nights “Not For Laundry”

For the NFL’s 100th season, Tide has given the familiar acronym a whole new unfamiliar meaning — “Not For Laundry.” Just in time for the premiere of Sunday Night Football on NBC, Procter and Gamble’s Tide partnered with the NFL and NBC to kick off a national debate about the best night to do laundry. … Continue reading “Tide declares NFL Sunday Nights “Not For Laundry””

NFL’s Beckham Jr. rehydrates with Pedialyte

Gator-who? Power-what? The Reel 360 team did not know this. Apparently for the last 50 years, Pedialyte, from Abbott Park, IL-based Abbott, has served as the go-to rehydration solution for athletes. A huge Pedialyte fan, Cleveland Browns wide receiver, Odell Beckham Jr. has teamed up with the over-the-counter brand to tell the story of its … Continue reading “NFL’s Beckham Jr. rehydrates with Pedialyte”

The NFL is ready with new anthem spot

Thank god football is back. Even though my wife has now become a New England Patriots (blecch) fan due to her crushing on Julian Edelman, I am still overwhelmed with joy (after the disappointment of my Phillies) that my “chill” Sundays are about to become meaningful again. And who better than 72andSunny’s Los Angeles office … Continue reading “The NFL is ready with new anthem spot”