FanDuel bets on home fans for the NFL Season

While everyone else has been celebrating the return of the NFL, FanDuel is taking a different approach by celebrating the return of fans, with an ad campaign for a product that makes it almost absurdly easy to enjoy the games the fans have been waiting so long for.

That’s the premise of the “What Could Be Simpler?” campaign from FanDuel and BBH NY, which suggests that you’d have to go to some pretty extreme lengths to make betting on this season’s games any easier than with FanDuel.

Directed by Mike Warzin of Arts & Sciences, the flight of entertainingly off-beat ads explores other ways FanDuel might simplify fantasy sports and sports betting, going so far as to hire former NFL players, coaches and even a falcon to streamline the experience.

In one ad, Hall of Famer Orlando Pace literally helps you place your bet using your own hand,


While in another we see Former Patriots All-Pro nose tackle Vince Wilfork minimizing risk on game day by trying all your food for you. Other spots include an odd couple featuring coach Jeff Fisher and his new buddy Tony, and a scarier-than-ever James Harrison.


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“There is a ton of pent up demand and excitement for football coming back, especially given how challenging the last few months have been. So, we centred our campaign this season around how easy-to-use FanDuel is, in the only way we know how – by being absurdly focused on fans.” says Mike Raffensperger, FanDuel CMO.




Slated to run throughout football season, the campaign highlights FanDuel’s simple-to-use product in a series of seven unique 30-second spots and complementary social and digital content.

“We loved working with FanDuel and helping them stand out as an absurdly fan-focused sports entertainment company. And selfishly, it was one of the most fun and rewarding projects that I’ve been involved within years.” noted Jonathan Mackler, BBH NY executive creative director/head of creative.

This campaign from FanDuel – with its engaging demeanor, big-name NFL stars, and cinematic technique – signals the sports-tech brand’s ability to stand out as an entertainment company and category leader in a cluttered marketplace.

CREDITS:

CLIENT: FanDuel

  • CHIEF MARKETING OFFICER: Mike Raffensperger
  • EXECUTIVE CREATIVE DIRECTOR: Steven Giraldi
  • VP COMMUNICATIONS & BRAND STRATEGY: Simon Kennedy
  • VP INTEGRATED & PRODUCT MARKETING: Kelley Walker
  • ASSOCIATE CREATIVE DIRECTORS: Keith Wasser, Edgar Gallardo
  • CREATIVE OPERATIONS MANAGER: Lindsey Cook

AGENCY: BBH NY

  • CHIEF CREATIVE OFFICER: Rafael Rizuto
  • EXECUTIVE CREATIVE DIRECTOR/HEAD OF CREATIVE: Jonathan Mackler
  • CREATIVE DIRECTOR/CW: Scott Cooney, Steve McElligott
  • CREATIVE DIRECTOR/AD: Diego Fonseca, Jerome Marucci
  • BRAND DESIGNER: Lukas Weber
  • MANAGING PARTNER: L Parker Barnum
  • ACCOUNT DIRECTOR: Shana Honig Horowitz
  • ACCOUNT SUPERVISOR: Dylan Roley
  • HEAD OF PRODUCTION: Brooke Kaylor
  • SENIOR CONTENT PRODUCER: Shelley Giera
  • HEAD OF PLANNING: Tom Callard
  • STRATEGY DIRECTOR: Helene Dick
  • STRATEGIST: Dylan Fauss
  • DIRECTOR OF BUSINESS AFFAIRS: Librado Sanchez

PRODUCTION COMPANY: Arts & Sciences

  • DIRECTOR: Mike Warzin
  • DIRECTOR OF PHOTOGRAPHY (US): Max Goldman
  • DIRECTOR OF PHOTOGRAPHY (CDN): Trent Opaloch
  • EXECUTIVE PRODUCER: John Benson
  • LINE PRODUCER (US): Terri Shafirov
  • LINE PRODUCER (CDN): Kelly King

EDIT: MackCut

  • EDITORS: Ian MacKenzie & Dave Koza
  • ASSISTANT EDITORS: Cooper McLane & Zoe Newman
  • EXECUTIVE PRODUCER: Gina Pagano

VFX/FINISHING: Blacksmith

  • SENIOR FLAME ARTIST: Danny Morris
  • PRODUCER: Tina Chen

COLOR: Company 3

  • COLORIST: Tim Masick
  • SENIOR PRODUCER: Kevin Breheny

SOUND DESIGN/MIX: MackCut & Sound Lounge

MIXER/AUDIO ENGINEER: Sam Shaffer & Tom Jucarone

CELEBRITY TALENT: WME / IMG

DIRECTOR, LICENSING: Brett Weiss

SOURCE: BBH New York

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