McDonald’s celebrates the Rabbit for Lunar New Year
Working with Los Angeles-based IW Group, The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch an interactive Lunar New Year campaign. The campaign ensures that the brand meets fans where they are – in culture, technology and even the metaverse. … Continue reading “McDonald’s celebrates the Rabbit for Lunar New Year”