Russia has a new fast food, McDonald’s-ish restaurant. The new restaurant has unveiled its logo – a graphic burger and fries in the shape of an “M.”
In May, McDonald’s, along with other brands, announced plans to either leave or suspend business in Russia as a sign of solidarity with the Ukraine over Putin’s baseless and brutal invasion of the country. In a statement, the golden arches said doing business in the country, “is no longer tenable, nor is it consistent with McDonald’s values.”
According to Business Insider, McDonald’s sold all of its restaurants to local businessman Alexander Govor. Govor said he would retain all 62,000 employees as part of the agreement. He then announced a rebranding.
The new logo, which was unveiled Thursday, shows a green background with a red circle and two orange lines.
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Russia’s state-run TASS news agency reported that the logo depicts “the main symbols of the former fast-food giant: two sticks of yellow fried potatoes and a yellow-orange burger.”
“The green background of the logo symbolizes the quality of products and service that our guests are accustomed to. The logo will be used in the advertising campaign that we are launching today,” the spokesperson said, adding that the name of the new chain has not been approved yet.
The new name for the faux McDonald’s has not been revealed. Russian news outlet RBC reports that names being considered are “Fun and Tasty” and “The Same One.”
Wondering aloud if there will be a Russian version of Ronald and Hamburgler.
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