Accomplished visual director Joshua Kissi delivers a nostalgic :60 TV spot and a 5-minute short film for Chevrolet reinforcing connections people share among family, community, and of course, their car. This year’s holiday spot, created by agency partner, Commonwealth//McCann and titled “Mrs. Hayes,” aired during NFL football on Thanksgiving.
Chief Marketing Officer at Chevrolet Steve Majoros refers to the cinematic narrative as a Christmas card to America. “Nearly everyone has a Chevrolet story, and we feel fortunate to have genuine connections with so many. We call this our holiday card to America.”
We follow the fictional Mrs. Hayes, inspired by hundreds of true stories, who nurtures a community with the same care and purpose that she nurtured her beloved car and how, in turn, that neighborhood came to cherish her.
Watch below as the five-minute film successfully highlights universal themes and experiences that bring us together regardless of where we live:
REELated:
Majoros adds, “Last year, the holiday commercial resonated so deeply with viewers, so the decision to create another spot that was rooted in nostalgia and community was an easy one. Visual director Joshua Kissi came onboard this year with such authenticity and intention behind every detail. We hope viewers love the story as much as we do.”
This year’s holiday spot builds on the momentum of Chevrolet’s 2022 holiday spot, Holiday Ride, which was widely acclaimed as a touching and emotional story that resonated with people from all walks of life.
CREDITS:
CLIENT: Chevrolet
- Scott Bell – VP, Global Chevrolet
- Steve Majoros – VP, US Marketing, Chevrolet
- Mary Kubitsky – Senior Manager, Customer Influence
- Todd Brown – Manager, Chevrolet Brand Strategy, Adjacencies, and Diversity
- Monica Storm – Assistant Manager, Chevrolet Brand Strategy
- Torri Turner – Assistant Manager, CRM
- Rachel Schneider – GM Legal
- Kelly Grodzicki – GM Legal
- Karen May – GM Safety
- Tarshena Armstrong – Director, Diversity Market and Development
- Todd Oleson – Project Engineer, Historical Vehicles Pain and Metal Departments
- Anisha Sredzubski – Manager, Chevrolet Trucks and Full-Size SUV Communications
AGENCY: Commonwealth//McCann
- Matt Canzano – Chief Creative Officer – Global Markets
- Belinda LeWorthy – President, Commonwealth//McCann
- Nick Allen – Creative Director
- Tania Bennett – Legal Compliance Manager, D&I
- Jeff Beverly – EVP, Global Director of Content
- Paul Renusch – Director of Broadcast Production
- Michael Olk – Senior Producer
- Julie Daniels – Group Account Director
- Kelly Brown – Account Director
- Julie Peterhans – Associate Director – Business Management
- Stacy Swann – Associate Director -Talent Affairs
- Jennifer Hopkins – Talent Affairs Manager
- Jeanette Foy – Associate Director, Global Legal Compliance
PRODUCTION COMPANY: division7
- Joshua Kissi – Director
- Patrick Milling-Smith – Co-Founder
- Brian Carmody – Co-Founder
- David Richards – Executive Producer
- Andrew Colón – Chief Operating Officer
- Alex Hughes – Head of Production
- Sara D’ Alessio – Producer
- Katie Murphy – Production Supervisor
EDIT: Cabin Edit
- Carr Shilling – Managing Partner
- Brittany Carson – Executive Producer
- Katy Lester – Producer
- Nathan Rodgers – Editor
COLOR AND FINISHING: AFX Creative
- Nicole Fina – Managing Director/Executive Producer
- Persis Reynolds – Senior Producer
- Tim Bird – On-Set Supervisor
- Chris Noellert – Creative Director
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